Shishi, Fujian, A Famous Leisure Clothing City In China

In the warm heart station, e-commerce employees take advantage of their working time to have a simple meal. Photo by Wu Guanbiao

China new net Fujian Shishi, November 11 (Wu Guanbiao) "double 11" approaching, Fujian Shishi ushered in the most lively time of the year. In Shishi 168 international network batch center, couriers come and go, and the live room sells goods like a raging fire, a busy scene.

In recent years, Shishi, a famous leisure clothing city in China, has seized the opportunity of e-commerce development, and has successively cultivated ten billion level professional online markets, such as Haixi e-mall, QingChuang City, Shishi (International) women's online wholesale market. It has more than 40000 e-commerce sellers and more than 200000 e-commerce employees, ranking first in Fujian's e-commerce sales for five consecutive years.

In order to meet the "double 11" consumption upsurge, Shishi's e-commerce parks and enterprises have made multiple efforts in the early days: adding warehousing personnel, recruiting senior anchor with goods, improving product quality, adjusting product positioning... At present, there are more than 20 live broadcasting bases and nearly 500 live broadcasting rooms in Shishi City carrying out live delivery all night.

In the past six years, Zang Binshi has increased the number of orders to international stores by two times.

"This year's double 11 is both an opportunity and a challenge." Zang Shubin said frankly, affected by the epidemic situation, logistics pressure will be much greater this year, and consumers' consumption habits are relatively conservative. "So we are adjusting sales strategies and improving product quality to cope with market changes and overcome current difficulties."

In the 168 network batch center, merchants are sorting goods. Photo by Wu Guanbiao

Cai Qingyuan, a merchant who recently settled in the international network batch center of Shishi Youth Innovation City, is full of confidence in the sales volume of the "double 11". This year, they choose to change their thinking and try to upgrade from creating popular products to creating fashionable IP. "The sales volume in these days is several times higher than usual. Next, we should consider choosing a more powerful logistics company to deliver the products to customers as soon as possible."

Mao Chongtao, who has just transformed from the real industry to the e-commerce industry, is also eager to have a try. "There are many differences between the real industry and the e-commerce industry, and our enterprises are also exploring and changing their thinking. We hope to find our own shortcomings in this consumption boom, and carry out running in and adjustment, so as to better serve customers."

E-commerce enterprises have made great efforts, and major e-commerce parks have also launched warm-hearted measures. Shishi qingchuangcheng international network batch Center launched a special activity of "double 11" stock festival of qingchuang.com. It selected the products mainly promoted by the factory and deep inventory, provided the seller with the fine direction of finding goods and improved the operation efficiency; Shishi 168 international network batch center also set up a warm heart post station to provide free snacks and drinks for busy couriers and e-commerce workers.

"Since last week, we have invited teachers from the e-commerce platform to enter the park to conduct" double eleven "emergency training for merchants, so as to improve their business knowledge and practical operation skills. Meanwhile, we have actively connected with major logistics companies to help them solve logistics problems. We hope that merchants can return home with full load in the" double 11 "shopping tide." Huang Guansong, the person in charge of Shishi 168e-commerce direct broadcast incubation base, said.