Ms. Wang Cong, The Founder Of The Brand "Jinshang Yuyi" Shares

As the first children's clothing release show of China International Fashion Week 2022 spring and summer series, Jinshang Yuyi created a "national style feast" with the theme of "Feather Dream". This release of "Jinshang Yuyi · Feather Dream" series is inspired by the theme of "The Classic of Mountains and Seas", and tells three ancient Chinese myths through clothing interpretation:

The chapter of "Jingwei Reclamation" demonstrates Jingwei's indomitable spirit against destiny;

The chapter of "Kun Peng Fuyao" shows the enterprising spirit of the big fish Kun incarnating into the big roc, aiming high and pursuing dreams;

The chapter of "Phoenix Nirvana" demonstrates the spirit of Phoenix, who has survived a narrow death, constantly challenged himself and reborn from the ashes.

At the scene of the brocade dress and jade dress release show, the towering dragon column, the magnificent Tianmen, and the light clouds and mist have created a "dream of heavenly palace feathers".

From setting scenery on the site, to theme music, dress design, material technology, story content and culture, through model interpretation, people can feel the fashion of new national style clothing in the new era closely, recolor the Chinese cultural stories and legends that have precipitated for nearly a thousand years, and use clothing as a medium to give new elements and content. It conveys the beauty of Chinese traditional culture, which has been shining for thousands of years.

Ms. Wang Cong, the founder of the brand "Jinshang Yuyi", shared that the theme of "Feather Dream" was inspired by the emblem of the 2022 Beijing Winter Olympic Games "Winter Dream" and the emblem of the Winter Paralympic Games "Leap". In Chinese culture, "flying" and "feathering" are both a realm pursued by the ancients, a presentation of self completion and transformation, and a symbol of spiritual strength.

The story of Chinese traditional culture is told in national style costumes. This theme show, which combines science and technology, traditional culture and oriental aesthetics, imperceptibly spreads the positive energy of Chinese traditional culture spirit.

"Jinshang Yuyi" enables Chinese elements to pass on our ancient cultural connotation and inherit the cultural and spiritual world we believe in through the clothing media. "Jinshang Yuyi" is the promoter of new national style and high customized clothing.