Powerful Resource Support And Diversified Play Methods Help, And The Investment Attraction Of Tiaoyin 38 Good Material Festival Is In Full Swing!

In March, the spring scenery is bright and everything is fresh. The consumer market is full of vitality.

After the Lunar New Year, production supply gradually recovered. After a long rest, when the consumption vitality is accelerating, in the context of the overall stability and improvement of the market, the businessmen of Diaoyin E-commerce are eager to innovate their business ideas with new themes, activate the consumption scene with new play methods, and comprehensively grasp the certainty of the growth of life in 2023 with new potential.

On the one hand, the consumption intention is high and the market is full of vitality; On the other hand, the International Women's Day is approaching. This node always carries imaginative marketing ideas. The annual Dithering 38 Good Things Festival , was given more expectations.

Looking back at the 38 Good Things Festival of Diaoyin in 2022: the number of mobile retailers of Diaoyin e-commerce increased by 227% year on year, the number of payment orders increased by 180% year on year, and the GMV of more than 9500 brands doubled. From content to shelf, the platform provides high-quality business opportunities for brands in all directions, and businesses in the whole industry achieve both product and efficiency. In the spring of 2023, Dithering 38 Good Things Festival Make a comeback with greater sincerity, more mature playing methods and more yuan of scene coverage.

At 16:00 on February 20, 2023, Dithering 38 Good Things Festival The investment promotion conference was successfully held. During the period to March 8, businesses and talents can sign up to participate in the Tiao Yin 38 Good Things Festival. The official time of this activity is from 0:00, March 1 to 24:00, March 8.

New heights are set in the shelf scene, new methods are integrated into the content scene, huge amount of play methods in the financial and economic fields are used, and the updated marketing tools are used to promote business growth. A business leap belongs to all business talent partners, and is coming!

　 　01

Hundreds of millions of resources support and shelf scenes enrich play methods to boost the explosive power of business talent

In May 2022, Diaoyin E-commerce will be comprehensively upgraded to a global e-commerce of interest to meet the diverse needs of users for a better life, and a two-way consumption link of "goods for people" and "people for goods" will be opened. At present, the consumption willingness and amount of users in the Tiaoyin Mall are rising rapidly.

Grasping this trend, the shelf scene playing method based on the Tiaoyin Mall will be a great promotion for the Tiaoyin 38 Good Festival platform“ Play ”。 "Decrease every time the store is full", " Special play method for key goods "," consumption voucher "," Value purchase "," Search Scene Play "and" Shops play board games "Will cover different links of the shelf scene.

Among them, " Decrease for each full store "Is the basic play method of the shelf scene. The platform will provide hundreds of millions of traffic exposure for business talent in the "cross store full decrease". The commodities successfully registered by merchants can enjoy the promotion of the Tiaoyin 38 Good Goods Festival and the whole link preferential guidance, and have the opportunity to stack platform coupons to help them stand out among many commodities.

　　? In terms of other playing methods, the "key goods special" is targeted by the platform to select core goods, including display resources of shopping malls, search scenes, select alliances, talent show windows, promotion venues, and hit list. The platform supports heavy commodities with high potential energy resources and drives the growth of explosive products business.

　　? 「 consumer coupon "Funded by the platform, the platform provides multiple subsidies to users, provides full and reduced coupons for some users, and helps businesses explore and improve user value.

? In the " Shops play board games If the store operation of a merchant reaches certain incremental GMV requirements, it will have the opportunity to obtain a platform free coupon of up to 100000 yuan.

　　? At the Diaoyin Mall " Value purchase ", the commodities reported by the merchants have the opportunity to obtain the exhibition booth of the core channel of the mall. During the event, the sales explosion supports the superposition of store discounts. In combination with the omni channel exposure resources, millions of traffic scale directly irrigates the single products, which helps the merchants to create the popular products and achieve the sales explosion.

　 　02

The content field and the shelf field are linked together to support and escort various types of business growth

It is an important part of global interest e-commerce to stimulate consumers' interest with high-quality content and form orders; In all previous promotions, merchants and experts have also formed the experience that the efficient linkage between the content field and the shelf field is the key to business outbreak. In this 38 section, the play method of the platform content scene is upgraded again.

　　「 Good thing broadcast room "Is the core play method of the content scene during the promotion. The platform will provide tens of millions of traffic support and supporting brand publicity resources in the "Good Things Live Room" of this Dithering 38 Good Things Festival. It is worth noting that the platform suggests that Daren use high-quality content to lead to the mall, link with the shelf scene, and stimulate transactions.

In addition, the platform also brings " 38 Brand Heartbeat of Good Food Festival 」、「 38 Brand communication and co creation of the festival 」、「 Select Alliance Category Day "And other games aimed at different types of businesses and meeting different demands.

　　?「 38 Brand Heartbeat of Good Food Festival ", mainly focusing on supporting the brand to promote the innovation and activation of member assets, and the platform will provide traffic overweight.

　　?「 38 Good Material Festival Co creation of brand communication "Is the joint construction link of brand and platform. The platform cooperates with the brand, and the talents invest and communicate with each other to create more benchmarks for product efficiency integration.

· During the Diaoyin 38 Good Material Festival, the platform also specially created the "Select Alliance Category Day", providing high-quality exposure resources, and targeted to help business matchmaking.

In addition, the promotion of "Douyin 38 Good Things Festival" will also provide a huge amount of play methods in the fields of thousands of rivers and finance and economics for business experts, and escort all partners to achieve business acceleration.

With a huge amount of thousands of rivers as the hub, the platform has brought a huge amount of thousands of rivers "quality and efficiency return" and " Nugget Challenge "The two play methods were interspersed throughout the game.

On the " Double return of quality and effect During the event, the businessmen who have bought a large amount of Qianchuan investment promotion bags have consumed them, and at the same time, the huge amount of Qianchuan consumption has reached a certain amount, they can get up to 480000 rebate red packets; In the "Gold Digging Challenge", businessmen can get up to 280000 rebate bonus when participating in "Brand Carnival" and "Good Things Live Room" activities. The joint subsidies of "Tipping Pay&Tipping Pay Monthly", special "borrowing at ease" of Tipping Shop, and freight insurance subsidies will also cover multiple consumption links, helping merchants easily achieve growth and escort business.

In this Tiao Yin 38 Good Items Festival, the platform also made a comprehensive update of the promotion marketing tools for the characteristics of the event nodes, providing reliable business tips for business experts.

For example, for the first purchase user, the " Gift money for newcomers "The play method will continue to be promoted this time, improve the atmosphere of the promotion, and efficiently help merchants to recruit new customers (according to the comparison, the conversion rate of new customers in commodity stores will increase by 10%); Targeted and exclusive coupon "surprise coupon" for potential customers will also be launched to help businesses improve conversion rate; The "shopping red envelope" covering live broadcast rooms, shop windows and other scenes will also continue to optimize user interaction and improve the duration of watching the broadcast; The "reference price preheating" function will help merchants highlight the price concessions during the promotion period and encourage users to complete orders.

　　 Dithering 38 Good Things Festival It not only provides a platform for businesses and celebrities to release their creativity, optimize their business and achieve business explosion, but also officially kicked off the development of the whole year with a platform level promotion.

We expect that, taking the opportunity of great promotion, businesses and talents can not only seize the opportunity to "explode", but also establish the idea of long-term growth to "stabilize".