Pop Color: The Unquestionable Main Color Of Green In Early Spring

2023/2/22 17:54:00 2

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TRENDS

2023SS GREEN

In the early spring when everything recovers, green is the undisputed main color.

The fresh colors and striking vision just cater to the fashionable attitude of the current young people - bold personality, self-confidence and vitality. Green also has a place in the popular colors in spring and summer 2023 released by PANTONE, a global authoritative color organization.

Love Bird

Love Bird Green

At a time when "sustainability" and "low-carbon environmental protection" have become global issues, Pantone, a color organization, hopes to arouse people's true perception of nature with green, and create a healthier and more sustainable lifestyle through the application of green in life.

▽ 2022 Beijing Fashion Week

Although once considered one of the most difficult colors to handle People's continuous attention to healing colors has made green more popular.

Many fashion brands also use green to strengthen their style in this season's show.

In the show of 2022 Beijing Fashion Week, PURE TOUC carries multiple self-expression with color art, explores natural fashion with environmental protection technology, and the final series of the show is closed with different shades of green, expressing people's ideal of returning to natural life.

FENDI

Spring and summer 2023 series

The FENDI 2023 spring summer series uses vibrant green as one of the main colors, and uses tulle, patent leather, silk and satin and other materials for visual enhancement to show the diversified expression of green and interpret avant-garde fashion.

Tommy Hilfiger2023 spring/summer series injects spring/summer vitality with light and bright tender green as a single product. This green with energetic dopamine breath is the best choice for sports and leisure brands.

Color marketing has always been an important factor for brand marketing. From Tiffany blue, Valentino pink to BV green, the brand's identity built by color is faster, more intuitive and more popular.

High saturation green has been widely concerned by brands and designers this season, and is expected to continue to lead a young, healthy and sustainable fashion style in the spring and summer of 2023.