Exhibition News: China International Clothing Expo (CHIC 2023 Spring) Will Be Unveiled In Shanghai National Convention And Exhibition Center From March 28 To 30

When the east wind comes, spring is everywhere. A promising spring has arrived.

The 20th National Congress of the Communist Party of China opened a new journey to build China into a socialist power in an all-round way. China's clothing industry is accelerating to achieve a new leap in the construction of a fashion power, becoming a major driver of the world's clothing science and technology progress, an important leader of global fashion innovation, and a strong promoter of sustainable development.

All things are new and grow together, China International Clothing Expo (CHIC 2023 Spring) will be unveiled in Shanghai National Convention and Exhibition Center from March 28 to 30 with a new look With the theme of "CHIC+, all things prosper", it will revive industry confidence and become a "resource gathering platform to help build brand ecology under the reform of new lifestyle".

The newly upgraded CHIC 2023 (spring), under the new era background full of opportunities and challenges, from the consumer end and the industrial end, integrates industrial resources across borders, extends exhibition functions, breaks the time and space constraints of annual trade exhibitions, leads the industry trend, matches commercial resources, and shapes cultural values, Fully present the panorama of Chinese clothing brand development under the influence of the new lifestyle.

There are nearly 1200 enterprises, more than 1600 brands, and the exhibition area is 117200 square meters. CHIC 2023 (spring) is a famous professional clothing brand exhibition in Asia, and 13 vertical clothing exhibition areas are launched at the same time. For example, Kunpeng spreads its wings to carry thousands of clothing people to ride the wind; Through the fog, 66 efficient trade matchmaking meetings efficiently matched accurate resources, leading businesses to grasp the "golden" business opportunities this spring; Listen to Huiyan, 9 CHIC TALK gathering industry leaders to offer valuable solutions

With 30 years of resource precipitation, three stations (Shanghai Spring, Shanghai Autumn, Guangdong Hong Kong Macao Greater Bay Area) are set up every year to tap the 100 billion level industrial market, deeply cultivate the core areas of the national apparel industry chain, and build a national advanced release system for upstream and downstream textile. CHIC 2023 (Spring) is about to open the door and run in the warm tide, leading enterprises to stabilize the whole year.

Draw a fashion map and integrate the industrial context

CHIC2023 (Spring) Exhibition Area Map

Exhibitors of various categories distributed in the 13 exhibition areas are the backbone of China's garment industry in its stride towards a new journey, and are representative enterprises in the industry. They are as strong as strength Ba, Red Bean, Zuo, Baoxiniao, Solo Custom, Dayang Group, Shanshan, Youngor, Taipingniao And other "lighthouse" enterprises with deep foundation, they are More than 13 years, July Eve, deep flowers and trees, Shangjiukai And other "national style" brands that highlight Chinese aesthetics. They are Wayin · Liu Shengyi, Yakou · Sun Guitian, WGMX · Shanzi And other original design brands that reflect the aesthetics of the young generation. They are Zhili, Xinji, Pinghu, Dandong, Haining, Wenshang, Yudu, Jun'an, Xintang, Jinjiang, Shaoxing And other "strength groups" with strong manufacturing capacity, especially 11 cities and prefectures in Hubei Province. They walked through the waves to show the power of Chinese fashion in CHIC 2023 (spring).

Technology is the cornerstone of industrial development and the highlight of CHIC 2023 (spring). They are practitioners of integrating innovative digital fashion, actively promoting the implementation of new technology and new technology to take root, and enabling the optimization of product structure to "new". "Customized and professional wear" exhibition area Focusing on the industrial ecology of customization and professional wear, it gathers multi-dimensional, all category high-quality customization and professional wear enterprises such as pure manual customization, personalized design, intelligent measurement and flexible production, and provides solutions for the whole industrial chain of customization and professional wear. "Sports Fashion" Exhibition Area Focusing on "sports health", "youth vitality" and "personality fashion", a group of the most dynamic sportswear brands in the Chinese market will display indoor and outdoor sportswear, accessories and other intelligent wearable devices, highlighting the expressiveness of retail terminals.

Fashion is the background color of clothing brands and the gorgeous label of CHIC 2023 (spring). More than 160 women's wear enterprises gathered in "The Most Beautiful Women's Wear" Exhibition Area The style covers luxury, new Chinese style, pastoral and fresh sports, and it is a boutique area leading the trend. CHIC IMPULSES And "Fashion Brand" CHIC YOUNG BLOOD The exhibition area gathers and reflects the original power of Chinese design and numerous categories of trendy single products and trendy lifestyle brands. Through diversified business cooperation modes, it helps growth brands to develop and optimize business channels, help them transform their business values, and provide visitors with a one-stop fashion goods collection platform. "Quality men's wear" exhibition area Reflecting the refined life of contemporary men, reflecting the overall picture of the ecological chain of the men's wear industry, a number of brands will bring "ace products", helping men's wear enterprises and brands to develop in a new era of steady success. Fashionable pieces embellish delicate life, "Accessories Shoes and Bags" Exhibition Area The collection of fashion accessories, shoes, bags, fragrance, home, lifestyle and other brands will bring the world of "decoration" to Vientiane. "Global Fashion" Exhibition Area Gather global fashion brands, and help overseas clothing brands to land in the Chinese market in a professional and large-scale manner.

Sustainability is the inevitable direction of fashion development and the bright color of CHIC 2023 (spring). "Cowboy World" Exhibition Area Many denim enterprises in China have shown the charm of tannin again, making rapid progress in fabric, style, process, etc., actively responding to green environmental protection initiatives, and creating a sustainable fashion denim industry. This pursuit of harmonious coexistence with nature is also reflected in "Children's wear and school uniforms" exhibition area Through the comfortable and safe multi age and full category lifestyle product matrix, the enterprise provides high-quality growth soil for the children's clothing industry cluster, and expands the business platform for the school uniform brand to spread aesthetic education culture. "Winter Fashion" Exhibition Area It is a large-scale, professional and authoritative winter fashion ordering event in the world, including high-end fashion brands, well-known regional industrial brands, and high-quality supply chain brands. It has higher requirements on the design and application of sustainable natural fur and down products, so that winter clothing products have a broader development space.

Lead thousands of enterprises to seize business resources

The return of order indicates that the huge market gap and new demand need to be filled urgently, which has triggered a long backlog of business aspirations. Grasping the "golden" business opportunity this spring, the newly upgraded CHIC MATCHING Trade Matchmaking Fair will focus on three days to comprehensively improve the exhibition efficiency, and arrange different types of targeted business needs for 1200 exhibitors, nearly 120000 professional visitors, VIP key buyers, agent franchisees, purchase and order platforms, fashion buyers, overseas business groups, etc, Different forms of business docking activities, point-to-point precise business opportunities, help enterprises to win "stability and prosperity throughout the year".

The professional trade matchmaking meeting, which was praised by many enterprises, jumped to 66 this year. 66 professional trade matchmaking meetings fully implemented the concept of "specialty, excellence, specialty and novelty", created more diversified exhibition and service spaces for each category and link covered by China's clothing industry, customized exclusive trade matchmaking plans, efficiently matched industry and cross-border resources, deeply explored the market and increased orders, and accurately matched the needs of both suppliers and demanders.

The professional trade matchmaking meeting will invite VIP professional buyers to visit CHIC in person, including principals of relevant enterprises such as franchise agency, chain store supermarket group, purchase order, overseas purchase, platform investment promotion, talent selection, cross-border e-commerce, such as Wangfujing Department Store, Joy City, SKP, International Trade Mall, Zhuozhan Group, Golis, Lucie, Exceptions, JACK&JONES, UR ONLY VERO MODA, SHEIN, etc. They are selected by the CHIC Organizing Committee specially and carefully. In the early stage, they will conduct multi-party investigation, research and communication to ensure the authenticity and reliability of procurement needs and ensure the effectiveness and efficiency of trade docking.

CHIC, relying on the China Garment Association, the leading organization in the clothing industry, has been deeply engaged in the clothing industry for 30 years, accumulated more than 600000 professional audience resources, established an efficient and versatile data management application system, constantly sorted out the exhibition demand and purchasing habits of various audiences, drew audience portraits highly compatible with exhibitors, and improved the size and accuracy of professional audience database, Accurately tap the needs of the audience, and greatly improve the collection effect of high-quality audience. Based on this, the audience who came to CHIC has a pair of "golden eyes", including the directors, general managers, principals of the purchase department of clothing brand purchasers, regional agents/franchisees, clothing chain stores operators, domestic and foreign high-end buyers, online brands, large chain department stores, large e-commerce platforms, etc The principals of the Investment Promotion Department are eager to find partners here, and strive to push forward the new situation with one final decision.

The clothing associations, clothing chambers of commerce, commercial distributors' associations, cross-border e-commerce associations, online and offline new retailers' associations and professional clothing markets at the provincial, municipal and even district/county levels throughout the country are loyal partners of CHIC for many years. It is worth expecting that more than 1000 partner associations across the country will lead a super large leading business group to CHIC 2023 (spring), and more than 15000 industry leaders will compete for resources with the backlog of three years of business needs.

Overseas procurement is the "battlefield" of CHIC's continuous efforts, and international cooperation is also a major feature of CHIC. With the optimization and adjustment of the national epidemic prevention and control measures, overseas orders have picked up. CHIC 2023 (spring) will join hands with overseas high-quality enterprises to bring global high-end fashion brands and expand the global "circle of friends" for exhibitors. At the same time, CHIC SHOWROOM, jointly created by the French Women's Garments Association and CHIC, will appear in the "Global Fashion" exhibition area, becoming a link between overseas high-quality designer brands and the Chinese market, providing one-stop ordering services for fashion buyers.

There are a wide range of offline business matchmaking meetings, and online procurement demand is an unlimited opportunity. The official exhibition applet will help high-quality buyers to find targets and book activities in the subdivided fields before the launch. Thousands of supply and demand information will be played in a rolling manner, which will provide a panoramic view of exhibitors and exhibits. The supply and demand sides will communicate in real time, and the business opportunity information will be reached at one click to expand the business boundary.

Gather Chinese characteristics and show cultural confidence

China's international status is rising. Chinese people, especially the younger generation, are building a high degree of cultural self-confidence and national identity. Chinese culture is gathering more systematically and converging with the value torrent of national pride. At this time, Chinese style products with local characteristics ushered in an unprecedented development opportunity.

Clothing is the most intuitive carrier to show the cultural confidence of Chinese people. As an excellent platform to highlight the new face of Chinese clothing enterprises, CHIC will deeply present Chinese fashion culture in the new year. CHIC 2023 (spring) will create a series of exhibition areas and activities with distinctive Chinese fashion characteristics and "national style", "national cotton tide" in the North Pavilion, Promote the promotion of Chinese clothing brand value and the shaping of cultural propositions, and transmit Chinese aesthetic paradigm to the world.

The first exhibition of "Guomian Guochao Fashion" will be released at this CHIC. This activity was initiated by the China National Garment Association, aiming to expand the strategic basis of domestic demand, promote the development integration of Guomian, "Guochao" and Guopai, guide enterprises to promote online and offline layout, and fully promote consumption potential. Excellent domestic brands and enterprises will jointly participate in the series of activities of "Guomian Guochao Fashion", show creative design and product culture through Guomian products, and promote the rise of Chinese brands.

"Guomian Guochao Fashion" series activities integrate offline performance and online platform sales of clothing brands. They are collective actions of excellent brands in China's clothing industry and important measures to face consumers and promote brand cultural value. The good products of cotton country launched by the clothing brand will be displayed in the event, and the CHIC multimedia matrix will continue to output the short video topic of "cotton country tide". On the dithering platform, the "National Cotton Fashion" good thing recommendation list and the "National Cotton Fashion" theme activity were released at the same time to drive product sales. After that, excellent products participating in the "National Cotton Fashion" series activities will successively appear in important activities of the industry, and continue to create "National Cotton Fashion" hot spots around different types of products in consumers' minds.

The "unchanged Chinese style" national style clothing exhibition and the "national cotton fashion" series activities were carried out simultaneously. Guofeng Fashion Exhibition explores the fashion expression of Chinese cultural connotation and contemporary life aesthetics, highlights fashion innovation based on Chinese excellent culture, promotes the transformation of creative business while building consumer cultural confidence, promotes the development of China's fashion industry and brand construction, and creates the Chinese spirit of valuing the powerful country, Chinese values, and Chinese fashion discourse power.

In the "Constant Chinese Style" national style clothing exhibition, consumers will experience activities such as the restoration of Han style clothing, Han style clothing fitting, Han style clothing parade, and immerse themselves in the charm of "national style"; The theme salons such as "cultural traceability" traditional culture cross-border exchange, "industrial traceability" national style supply chain docking, and "national style" retail channel docking will attract a large number of relevant clothing brands to seek business opportunities. The content of Guofeng Fashion Exhibition will be presented in detail on the exclusive display page of the official WeChat applet brand of China Garment Association. The official media channels of CHIC, such as WeChat official account, video account, Sina Weibo, Diaoyin, Xiaohongshu, and Today Headlines, will continuously promote the content in the exhibition area.

Create fashion hotspots and set an industry benchmark

CHIC 2023 (spring) is a major event in China's clothing industry, not only because of its comprehensive and inclusive enterprise scale and meticulous business context, but also because it restores the benchmark industry activities with international standards and vision, providing an important model and example for enterprise transformation and upgrading.

The list of the third 2022 Sustainable Fashion Practitioners, which has attracted much attention at home and abroad, will be released in the spring of CHIC 2023. The event of "Sustainable Fashion Practitioners" was hosted by the China National Garment Association and the Social Responsibility Office of the China Textile Industry Federation, and co organized by CHIC, the China National Garment Journal of the China National Garment Association and the Chinese version of WWD. It selected enterprises with outstanding achievements in sustainable fashion, set an example for fellow practitioners, and saluted the new fashion model that is changing production, marketing and consumption.

Since its launch in 2020, Sustainable Fashion Practitioner has received unanimous praise both inside and outside the industry. Twelve authoritative experts from the fields of government, industry, education and research have participated in the selection of the third 2022 list of sustainable fashion practitioners. Based on the actual situation of the shortlisted enterprises, they will combine the 17 sustainable development goals of the United Nations and the 12 goals of China's textile and clothing industry (decent work, social dialogue, gender equality, youth development; green manufacturing, environmentally friendly, sustainable innovation, responsible supply chain; responsible investment, responsible consumption, respect for property rights, honest competition), Give strict, fair and objective judgments and rulings. The Sustainable Fashion Practitioner is China's first award focusing on "sustainable fashion" and "practical innovation", which will anchor the optimization of sustainable fashion in China's business environment and provide a good atmosphere for high-quality development of sustainable fashion transformation in the industry. The upcoming "2022 Sustainable Fashion Practitioners" ceremony in CHIC will be a demonstration of the achievement of the sustainable development goal of China's fashion industry, and an excellent selection and review, so as to enable the whole industry chain and help more fashion enterprises to ride the wind and waves in the "green economy".

The transformation and upgrading of fashion digitalization continues to be popular in the industry. CHIC 2023 (spring) is keen to catch the hot spots of the industry. In 2023, it will transform the exhibition area of "Linking the Future" into a "Digital Fashion Technology" exhibition, provide the garment industry with cutting-edge technologies and services from production to retail, help enterprises and brands optimize the allocation of resources, and actively promote the digitalization Intelligent and flexible transformation and development. At the same time, the "2023 Annual Meeting of China Garment Intelligent Manufacturing Technology Innovation Strategic Alliance" will be held at this CHIC "Digital Fashion Technology" Exhibition. 66 member units of China Garment Intelligent Manufacturing Technology Innovation Strategic Alliance will gather on the scene. The alliance meeting will be held in the form of opening and opening, bringing together many national associations, authoritative research institutions Leading clothing brands and cutting-edge scientific and technological innovation enterprises.

CHIC SHOW trend release is a fashion release platform for brand promotion and new products during the exhibition. This CHIC SHOW will present ten high-level fashion audio-visual feasts, push the show schedule to more than 1000 high-end businesses, invite more than 300 professional audiences to the show, widely spread the brand reputation, accurately connect business resources, reach consumers more quickly, and promote the transformation of diversified businesses in one event, A fashion carnival that brings many interactions between fashion consumption and commerce.

CHIC TALK 2023 (spring), with the theme of "new, new and prosperous - sustainable development driven by innovation and science and technology", helps brands and enterprises change their thinking and achieve growth in an environment where a new round of scientific, technological and industrial revolution is brewing at the beginning of a new cycle of resilient growth in China's economy. CHIC TALK takes "seeing the direction, seeing the method, and understanding the future" as the value guide, promotes the transformation and upgrading of industry production, management and R&D in the digital intelligent manufacturing era, improves the competitiveness of enterprises, releases a new business vision from multiple dimensions such as industry trends, technological innovation, entrepreneurial links, and analyzes current and future popular phenomena and trends, Draw a roadmap for garment enterprises to help shape the industrial business model, and provide the most practical and grounded business solutions. CHIC AWARD 2023 Chinese Culture Heritage Award will also be announced as scheduled.

A new chapter of "Chinese style modernization" in China's clothing industry is slowly opening, the fog is dispelling, and CHIC 2023 (spring) opens the door to change. This is the epitome of the Chinese garment people's indomitable and courageous progress, showing the endless struggle of the Chinese garment industry with various postures.

We are looking forward to it. From March 28 to 30, CHIC 2023 (spring) will be here!