Fashion Week News: Why Are So Many People Crowded To Guangdong Fashion Week

At about 9:00 p.m. on the 28th, as the lights of the 2023 Guangdong Spring Fashion Week Closing Ceremony Award Ceremony gradually went out in the main venue, Guangzhou International Media Port, a large number of fans lingered on the scene, taking photos and punching cards under billboards, and were reluctant to leave. A designer excitedly said in an interview with a reporter that he felt that the spring of the clothing industry was coming.

　　 Fashion Week has attracted a large number of fans

In the past two weeks, the Guangdong Fashion Week, which has brought spring to the industry, has become the most difficult exhibition for many fashion experts to squeeze in. It has become a platform for Guangdong to create voice, pricing and influence for the fashion industry in the high-quality development.

　　 I booked the next show after one show

Guangzhou Dikoni Garments Co., Ltd., a men's clothing company that has always been low-key and rarely shows up in the public, is the first time to participate in Guangdong Fashion Week, and as the opening debut enterprise, it stepped onto the catwalk and launched nearly one hundred fashions. It has received extensive favorable comments from customers, the public, peers and the government, and its orders far exceeded expectations. At the company's internal summary meeting on the third day after the show, it was agreed to continue to register for the next session. The director of the company's public affairs department told the reporter that the online and offline response after the opening show was very strong, and the peers, upstream and downstream suppliers, and channel parties all gave unanimous praise. Many shopping malls improved their recognition of the products after seeing the company's fashion week show, and took the initiative to set aside advertising spaces for display. More importantly, through the Fashion Week, the company found cooperation opportunities with some colleges and universities to tap outstanding designers in the province.

　　 Brand show

Even time-honored brands have felt the charm of fashion week. Guangzhou Ligongmin Industrial Co., Ltd., a time-honored Chinese enterprise with Lingnan characteristics and traditional folk crafts, took the new women's clothes to the runway this time, and also brought some of its own suppliers. Liu Xiang, the manager of the company, said that it was right to launch a new brand and choose Guangdong Fashion Week when the time-honored brand was founded 100 years ago. It effectively conveyed the company's concept and expanded its influence. Some suppliers believed that the brand's debut was the peak.

　　 Become a stage for new forces

Fashion Week is not only a stage to show popular trends, but also a cradle to incubate new forces, which can be seen in the strong response caused by many college special sessions.

The students of ESMOD Guangzhou French Institute of Fashion Design are highly regarded by Dikoni. This time, the school will perform the 2022 graduation design and outstanding works at the Fashion Week, which is also the first time that ESMOD Guangzhou and Guangdong Fashion Week have joined hands. ESMOD Guangzhou shows the design creativity and technological skills of young designers, bringing a rich visual enjoyment to the audience.

Guangzhou Industry and Trade Technician College also held a special session for students in this Fashion Week. Li Tian, a teacher majoring in fashion design and production in the school, introduced that the students designed 90 sets of clothes for this fashion week, all of which were made by the students themselves, including the suits she wore that night, which were also made by the students the night before. Ms. Li believes that Fashion Week has a very obvious leading role in talent cultivation. With so many large companies gathered here, it is an excellent learning opportunity to observe technical standards and trends, new processes and new materials. As an employment oriented technical college, it is also a platform for strengthening school enterprise cooperation.

　　 Fashion industry is inseparable from fashion week

Liu Yueping, executive chairman of Guangdong Garment Industry Association, said that, as one of the three fashion weeks with the strongest vitality, the widest influence and the longest history in China, this Guangdong Fashion Week released brands and designers, both in quantity and quality, which created a new high, showing the prosperity of the current industry. Shenzhen Hong Kong independent designer brands, Guangdong cutting-edge designers, production, education and research achievements of textile and clothing colleges and universities all demonstrate the infinite innovation of Chinese fashion brands. The exhibition and sales activities on the Guangdong Fashion Week line have brought hundreds of millions of consumption flows to thousands of participating brands, creating a new consumption mode of shopping at the same frequency in the show.

Hou Dongmei, who was rated as one of the top ten fashion designers in Guangdong by this fashion week, told reporters that this fashion week is very important to restore confidence in the industry, and we must stick to it. Guangdong has a huge advantage in the garment manufacturing industry. To transform this advantage into the discourse power of the industry and the pricing power of commodities, we must rely on Fashion Week to enhance the communication and influence.

　　 The fashion week was packed with people

Wen Danfeng, chief data officer of Guangdong Garment Industry Association, believes that Guangdong Fashion Week provides opportunities for cross regional, cross industry and transnational exchanges of knowledge, information and technology, and is conducive to accelerating the flow of intangible capital in the integration of fashion and clothing economy. In the context of the post epidemic situation, the fashion industry needs to recover quickly. The Guangdong Garment Industry Association can provide the following roles by setting up the Guangdong Fashion Week, an industry event platform:

1. Promote the development of the clothing industry: Fashion Week can provide an industry platform for the fashion industry to promote the development of the clothing industry.

2. Release the latest fashion trends and designs: Fashion Week allows participating businesses to display the latest fashion trends and designs, providing new inspiration and creativity for the fashion industry.

3. Improve brand awareness and reputation: Fashion Week allows participating businesses to show their brand image and creativity, and improve brand awareness and reputation.

4. Expand cooperation opportunities and business models: Fashion Week allows participating businesses to know and contact more professionals and potential partners in the industry, and explore more cooperation opportunities and business models.

Liu Songping, president of Guangdong Exhibition Enterprise Association, said that after the epidemic, Guangdong exhibitions developed rapidly. According to incomplete statistics, in the first quarter of 2023, 109 major professional exhibition halls in Guangdong Province held exhibitions, covering an area of about 4.1867 million square meters, which is the signal of economic recovery. Guangdong Fashion Week fully reflects the function of the exhibition economy. On the one hand, it is conducive to driving consumption and helping to build a new pattern of double cycle development. On the other hand, it is to boost the confidence of the clothing industry, promote upstream and downstream clothing enterprises to quickly invest in seizing the market, inject new momentum into the development of the real economy, and help enterprises expand the global market, improve the supply chain, and enhance international influence. She believes that from the perspective of the closeness of exhibitions and industries, no industry can match the fashion industry. Fashion exhibitions are a part of the fashion industry, and the fashion industry chain cannot be separated from the platform of fashion exhibitions. Without fashion exhibition, fashion industry will be no different from textile and clothing industry. Therefore, the understanding of fashion week should start with industry. Guangdong Fashion Week is not an exaggeration, but a fact.

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