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IP Global Licensing Exhibition · Shanghai Station (LEC) Will Meet In Shanghai In June!

2023/5/8 13:54:00 152

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　　 The Global Authorized Exhibition · Shanghai Station (LEC) hosted by Informa Markets will be held in Hall 2.1&NH of the National Convention and Exhibition Center (Shanghai) from June 28 to 30, 2023. The pre registration channel has been fully opened! The exhibition gathered more than 300 exhibitors, 1500+IP exhibitors, and the exhibition area was expanded to 37000 square meters, aiming to promote the influential IP copyright owners and agent manufacturers (OEMs), manufacturers (ODMs) The licensee and the retailer have effective docking.

　　 Informa Markets, as the world's leading exhibition organizer, and the International Licensing Industry Association, as the industry association with international influence and recognized professionalism in the global licensing industry, have cooperated to hold the first global licensing exhibition in the United States more than 40 years ago in 1980. At present, the global licensing exhibition series has become a prestigious exhibition in the field of global licensing, Including Global Licensing Exhibition · US Station (US, Las Vegas), Global Licensing Exhibition · European Station (UK, London), Global Licensing Exhibition · Shanghai Station (China, Shanghai). Since the first Global Licensing Exhibition · Shanghai Station was held in 2017, both parties have been committed to building it into a high-level, highly professional and influential licensing business platform in the Chinese market.

　　 In 2021, the scale of the exhibition will reach 27000 square meters, with 248 exhibitors in total and 1200+IP on site. During the 2023 exhibition, there will be many special forum activities, including China International Licensing Summit (CLC), China Licensing Forum, China Licensing Industry Awards and other authoritative industry activities, which will bring together authoritative industry associations, professional media, and industry leaders to break down barriers to cross industry communication, jointly discuss and grasp the pulse of the industry, and promote innovation and development of the industry.

　　 With the growing attention of the market to IP licensing, the Global Licensing Exhibition · Shanghai Station (LEC), in order to give better play to the resource advantages of its own professional platform, launched trade docking services such as "looking for IP", business matching, VIP core buyer plan, and combined online products with offline exhibitions to build a cross-border communication platform around the needs of the vast audience and enterprises for IP cooperation, Let the communication be zero distance and barrier free, help the brand circle again, and increase the traffic again.

　　 Looking for IP online platform

　　 The core value of looking for an IP online platform is to provide a convenient information retrieval and communication platform for IP licensors/enterprises interested in cooperating with IP licensors. Intentional IP can be retrieved by screening categories and keywords, and quickly understand and connect to the copyright company where the IP is located, so as to achieve effective matching between buyers and sellers and promote cooperation and win-win results.

　　 Trade matching service - limited exhibition period

　　 Trade matchmaking activities provide exhibitors and visitors with one-on-one pre exhibition conference booking services. Its purpose is to enable customers to obtain more business opportunities, help and facilitate the accurate and efficient docking and transaction between licensors and licensees, so as to improve the efficiency of exhibition and visit and help the industry development. In 2021, 17894 trade docking conferences were launched and 6935 were successfully paired. The on-site response was warm and the business atmosphere was high.

　　 VIP core buyer plan - resource advantage

　　 The core buyer plan, led by the sponsor, is for manufacturers (OEMs), manufacturers (ODMs), licensees and retailers who have a demand for IP licensing to go to the exhibition together to help them obtain cutting-edge licensing industry information, deeply understand the licensing industry, accurately match IP licensors, and achieve face-to-face negotiations, so as to facilitate effective docking. In 2021, 9 visiting groups were organized, with a total of 219 buyers coming to the site, including clothing, shoes, food, outdoor sports, pets, cosmetics, commercial real estate, hotels and other related categories.

　　 Upgrade and presentation of cultural relics and art areas

　　 In recent years, the national trend has gradually become a hot topic in the Chinese market. After the Spring Festival Gala and the Winter Olympics in recent years set off a wave of national fashion craze, the trend is becoming increasingly obvious. As a professional docking platform for the licensing industry, LEC Licensing Exhibition will open up NH Hall and upgrade the Cultural Museum Art Zone in 2023. It will gather the leading IP resources in the cultural museum art field, aiming to display the new trends and new content in the cultural museum art field, comprehensively help the development of the licensing industry chain, and provide the authorized business with professional cultural museum art IP docking platform resources. ?

　　 Featured exhibition of IP brand cross-border zone

　　 With the upgrading of consumption and the rise of consumer brand awareness, the trend of IP co branding is growing. IP co branded games have emerged in endlessly, with its own traffic rapidly emerging, attracting the preference and attention of Gen Z, the main force of the current new consumer market in China. Many brands choose to cooperate with IP authorization, bringing more topics and exposure to products, and improving brand publicity and brand value.

　　 LEC authorized exhibition selected big brand IP customers to move into the IP cross-border exhibition area. The IP cross-border exhibition area focuses on the display of hot trend products in the current consumer market, with the purpose of bringing more interesting, creative and artistic consumer goods to consumers and fan groups. It also cooperates with the display of IP, works of art, creative design and other characteristics to drive the development of cross-border industries. ?