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Meet The Beautiful, The Future Is Expected To Be A Successful Conclusion Of Zhejiang International Fashion Week

2023/5/24 20:45:00 1

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　　 On the evening of May 22, 2023AW Zhejiang International Fashion Week, sponsored by Zhejiang Garment Industry Association and co organized by Hangzhou Garment Designers Association, Zhejiang Garment Industry Association Designers Branch, Hangzhou Beautiful Cloud City Management Office and other units, came to a successful end in Hangzhou Bailandi Cultural and Creative District. In four days, around the theme of "Future Star UP New Power" Fashion Week, more than 10 creative and expressive fashion shows were released here, and government leaders at all levels, college teachers and students, brands, enterprises, designers, media and other guests witnessed the wonderful moment.

　　 Unlimited creativity plays the song of original design dreams

　　 The fashion release show is a display of the designers' spiritual world. Through their works, we can see their deep thinking on the fashion industry, their advocacy of science and technology and sustainable fashion, their promotion of simple and profound oriental aesthetics, and their flexible application of traditional Chinese culture and western popular aesthetics. In the four-day agenda, new technologies, new products and new ideas were blended and collided in Fashion Week, which together played the dream song of original design, innovation and creation. ?

　　 As the closing show of Zhejiang International Fashion Week, the China Academy of Fine Arts brought a release show with the theme of "brain garden", focusing on the frontier exploration in the fields of art, philosophy, science and technology, carrying out design with open concepts and multi-dimensional forms of expression, through experimental material exploration, knitting creative texture, 3D printing and other technologies, It expresses that in the context of constantly subverted reality, the tide of AI intelligence and virtual technology is sweeping; Zhejiang Media College links the specific form, type and spiritual core of "island", and interprets the essence of the world with different styles of character modeling, centering on regional characteristics, city and nature, body and space, departure and return, identity and boundary, sustainable environmental protection and other issues; The four performance chapters of Zhejiang A&F University, namely "scientific imagination", "fashion interpretation", "national style elegance" and "dream dress", convey the new thinking of how to link traditional aesthetics and fashion design with clothing as the carrier of Generation Z; Dali Women's Wear College of Hangzhou Vocational College, with the theme of "Wanxiang New Life", has both imaginative postmodern abstract works and national style charm. It uses simple and elegant design to tell the story of 5000 years of cultural heritage, with diversified and highly personalized styles; Hangzhou Fine Arts Vocational School, with the concept of "combination of practicality and art" in its design, skillfully integrates artistic charm and modern fashion with atmospheric and fashionable design language, showing the ingenious ideas and unique opinions of the students of fine arts and clothing; Under the theme of "Art Starts Wild", the Oriental College of Zhejiang University of Finance and Economics takes clothing as the carrier to explore the infinite possibilities of art and technology, tradition and future, reality and fantasy, micro and macro in the new business environment, presenting the energetic and pioneering spirit of designers in the new era. ?

　　 In addition, CY FIELD CY takes middle and high-end elite women as the starting point, bringing a series of clothes with a sense of fashion art and self-worth, showing a fantastic journey from the past to the future; MIJA's children's clothing brand J11 uses the independent IP image of the strange dragon beast DARKLOONG as the inspiration for creation, and expresses the designer's definition of clothing art and products by combining the way of clothing breaking traditional concepts with art shows; With the theme "Blossom" as the main line, ADAWHITE has created a series of clothes full of vitality by using two series of "color of life" and "blossoming of dreams", with emerald green and warm red as the main colors, integrating the concept of sustainable development into the design; Doudou Wardrobe, Bei Jiashang and Little Child Star Model Agency have displayed children's clothing products that are fashionable, childlike, sunny, healthy and comfortable; Star style STAR STYLE shows the design sense of the future of science and technology with luminous fabrics full of dreams and mysterious colors under the interpretation of Huaren TV supermodel; Dianli Textile invited Chen Xiangfei, one of the top ten children's wear designers in China and founder of FunnyDream, to develop the 2023AW new design for it. In the form of ready to wear clothes, combined with the sound and photoelectric platform of the fashion week release show, it better demonstrated its fabric research and development skills to customers. Children's wear products full of retro romanticism were highly praised. ?

　　 The concentrated interpretation of these release shows presents a stage for more creative fashion and culture, which shows us the vigorous power of Chinese original design and the infinite possibility of fashion. ?

　　 Empowering new talents to help cultivate industry specific talents

　　 According to the statistics of the Ministry of Education, the number of graduates in 2023 is expected to reach 11.58 million, an increase of 820000 year on year, again hitting a record high. In addition, the economic weakness caused by epidemic situation, international conflict and other factors has made it more difficult for graduates to find jobs and choose jobs. According to the data released by the National Bureau of Statistics on May 16, the unemployment rate of young people aged 16-24 in April 2023 exceeded 20% for the first time since 2018, reaching 20.4%.

　　 As an important platform for clothing colleges to publicize and promote teaching achievements, Hangzhou International Fashion Week, which was founded in 2014, was officially upgraded to Zhejiang International Fashion Week this year, further gathering the resources of colleges and universities in the province and the upstream and downstream brand resources of the industry, playing a bridge role in promoting the combination of production, learning, research and use of colleges and enterprises, and becoming an effective platform for promoting college students' employment and entrepreneurship.

　　 In response to the "most difficult employment season in history", Zhejiang International Fashion Week, together with the vertical recruitment service platform CFW Clothing Talent Network of the clothing industry, jointly held the "2023 Clothing Industry Graduates Recruitment Promotion Activity", bringing dozens of enterprises and hundreds of jobs. At the activity site, many students sent their resumes by scanning the code and communicated with the enterprise, obtaining effective feedback.

　　 In order to commend the outstanding contributions of college teachers to the cultivation of excellent design talents, the closing night also held the highly concerned "Future Star UP New Power Award Ceremony". More than ten teachers from Hangzhou Fine Arts Vocational High School, Dali Women's Wear College of Hangzhou Vocational and Technical College, Zhejiang Agriculture and Forestry University, Zhejiang Media College, Oriental College of Zhejiang University of Finance and Economics, Zhejiang University of Science and Technology, Zhejiang University of Science and Technology, and China Academy of Fine Arts won the title of "excellent instructor". At the same time, 29 new fashion designers from these colleges and universities won the award of "Future Star of Fashion Design". ?

　　 The establishment of these awards not only provides a good industrial soil and innovation platform for the growth and development of new generation designers, creates excellent industrial talent models, but also absorbs more and more fashion projects and design brands to settle in Zhejiang, making Zhejiang a gathering place of high-end design talents, and further promoting the transformation of fashion achievements.

　　 Fashion engine boosts high-quality development of regional economy

　　 Zhejiang textile and clothing industry has a thick historical gene and a first-class industrial chain foundation. It is the only industrial cluster with an output value of more than one trillion yuan in the province at present, and has been included in the "415X" industrial cluster and the ten symbolic industrial chains of Zhejiang Province for cultivation. Standing at the historical starting point of the new era and new journey, Zhejiang garment industry is transforming from a traditional production oriented fashion industry to a design brand oriented fashion industry. The amazing blooming of Zhejiang International Fashion Week has taken the first step for Zhejiang to build an important part of the global advanced manufacturing base.

　　 Shen Moli, Secretary General of Zhejiang Garment Industry Association, said in the interview that Fashion Week, as a new stage to show the passion and vitality, creativity and inspiration of original designers, and a new window to show Zhejiang's fashion charm and corporate brand image, is playing an increasingly important role. Taking the Fashion Week as an opportunity, we will gather the strength of brands and industries in the province, concentrate our efforts and develop together, which will inject new engines into the consumption of fashion industry and the prosperity of regional economic development.

　　 Qian Feng, president of Zhejiang Fashion Designers Association, believes that Zhejiang has a solid and comprehensive foundation of the clothing industry chain. At the moment of the industry's transformation to high-end, fashion week's support for cutting-edge designers, attention to fashion brands, and leading role in cutting-edge trends are increasingly prominent. In the future, the Fashion Week will continue to increase cooperation with clothing professional colleges and original designer brands, create a high-quality atmosphere and orderly development environment for Zhejiang's fashion industry, promote the development of the original clothing industry, fashion culture industry and independent designer brands in the province, and build an industrial ecosystem with close cooperation between upstream and downstream of the industrial chain and complete supporting facilities.

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