Leading By Supermodels And Leading By Stars: Special Steps To "Brighten The World" And Unify Global Aesthetics

At the beginning of the event, Alessandra Ambrosio, Elsa Hosk, Taylor Hill, Megan Williams and other top global supermodels, social experts at home and abroad, and fashion bloggers took the lead in wearing special walks to participate in night running activities around the world. From Melbourne to San Francisco, they lit up the world landmarks across four continents, and set off the fashion trend of special walks around the world. Special Step measures the city with its steps. "Special Step Wind" has swept the four continents of the world and become a Chinese brand with unified aesthetics.

Wang Hedi and Wang Dongcheng, the spokesmen of the special step brand, joined hands with champion athletes such as Peng Jianhua, as well as special run teams from all over the country, also joined hands with the brand to start running nationwide, and jointly unlock more diversified night running scenes. In just a few days, hundreds of thousands of fans and sports enthusiasts around the world spontaneously follow the footsteps of stars, gallop in the city's night and paint the beauty of sports with fluorescence. Under the guidance of the special walk, this night running activity linking fashion circles, running circles and the public at home and abroad has become the benchmark of sports brand activities.

At the same time, Tebu also deepened the online and offline linkage, and jointly launched the city night running activity with Keep, Joy Running Circle, applet and other well-known sports platforms. The activity took "running bright around the world" as the core plan, attracting well-known "running groups" and many night running enthusiasts from all over the world to actively participate in, and jointly challenge the global mileage goal. The accumulated kilometers are more than 24 circles around the world, Drive online running enthusiasts to actively participate, and at the same time, let mass consumers experience the charm of night running. On the dithering platform, the challenge launched by the special step was led by the spokesman Wang Hedi, which triggered the spontaneous participation of all platform users. Through online multi platform interaction and diversified experience, it not only narrows the distance between Special Step and consumers, but also gives consumers the opportunity to experience the products and brand concept of Special Step more directly and truly feel the fun of sports.

In this event, we can pay attention to that the fluorescent version of the 160X 3.0 PRO champion running shoes has become the focus of attention from the world stars to the public circles. As a necessary item for night running, it has appeared in night running activities around the world, echoed with global landmarks, and became a sold out item on the 515 special step get-together day. This running shoe is equipped with XTEP ACE cushioning technology and "black technology" quark process. It absorbs light during the day and emits light at night, presenting a very dynamic and cool fluorescent color matching. The excellent sports performance is integrated with unique fashion elements. Even the world's "fashion bible" WWD praises its "unified global sports aesthetics" The media of five major fashion magazines, Jiaren, commented that it was "redefining the new fashion form of running shoes". The global sports aesthetic trend led by Special Step has attracted more attention from consumers all over the world, and has also successfully shaped the brand label of "World Running Shoes China Special Step".