The National Textile And Clothing "Excellent Supply, Promotion Of Upgrading In 2023" And Gaoyang Towel Digital Carnival Were Successfully Held

In the afternoon of July 12, 2023 National Textile and Garment "Optimizing Supply and Promoting Upgrading" and Gaoyang Towel Digital Carnival Season (Season II) The curtain was opened at the "Textile Town of China", Jinjin Ledao Industrial Education Center, Gaoyang County, Hebei Province.

This activity is based on "Digital empowerment, foreign trade upgrading and innovative development" As the theme, it was jointly sponsored by the China Household Textile Industry Association, Baoding Municipal Bureau of Industry and Information Technology, and the People's Government of Gaoyang County, attracting businessmen from 9 countries, including Malaysia and Croatia, and more than 200 domestic textile enterprises. The event also set up an overseas branch venue in Spain for the first time Xu Qing, member of the Standing Committee of Gaoyang County Party Committee and deputy county head Connection hosting.

The leading guests participating in the event are: Yang Zhaohua, Vice President of China Textile Industry Federation and Chairman of the Board of Supervisors of China Household Textile Industry Association; Yu Kun, Director of the Textile Division of the Consumer Goods Department of the Ministry of Industry and Information Technology; Zhu Xiaohong, President of China Household Textile Industry Association, Liu Zhaoxiang, Vice President, Wu Yongxi, and Dong Jihua, Deputy Director of Hebei Provincial Department of Industry and Information Technology Etc.

This activity thoroughly implemented the spirit of the 20th National Congress of the Communist Party of China and the spirit of the important speech of General Secretary Xi Jinping during his inspection in Hebei, comprehensively implemented the deployment requirements of the central, provincial and municipal governments on improving the quality of textile and clothing supply, promoting the steady growth of the textile and clothing industry, expanding domestic demand and stabilizing foreign demand, and focused on improving the high-quality development level of the industry, We will organically combine the expansion of market demand with the deepening of supply side structural reform, integrate exhibition and investment attraction, industry annual meeting, academic seminar and other modes, further promote industrial upgrading, product upgrading, consumption upgrading, build a new platform for exchange and cooperation in the home textile industry, and strive to build a new pattern of integrated development of Beijing, Strive to take the lead in the demonstration area of Beijing Tianjin Hebei Chinese style modernization construction pilot area and contribute to Gaoyang's strength.

Activity site, Jiang Dongfang, Secretary of Gaoyang County Party Committee The speech said that Gaoyang has a solid industrial foundation and a prosperous logistics and trade. It is moving towards the goal of building a "textile industry cluster of 100 billion yuan, agricultural machinery and electrical equipment manufacturing industry cluster of 20 billion yuan". It is also working hard to build a new cultural tourism city focusing on textile and trade in accordance with the planning requirements of the surrounding areas of Xiong'an New Area. The main purpose of holding Gaoyang Towel Digital Carnival Season (the second season) is to take advantage of the trend of digitalization, "break the problem" with digital empowerment, "increase efficiency" for industrial development, and achieve "digital butterfly change" in the textile industry.

In the next step, Gaoyang will focus on building a "benchmark for building a modern industrial system in the county", vigorously promote the high-end, intelligent and green textile industry, embrace the new blue ocean of digital empowerment, explore new paths for innovative empowerment, expand new space for open empowerment, and work together, seize the momentum and forge ahead in the tide of national textile and clothing industry development, Helping to depict a beautiful picture of high-quality development of the industry.

　　 Yang Zhaohua, Vice President of China Textile Industry Federation and Chairman of the Board of Supervisors of China Household Textile Industry Association The speech said that since this year, China's macro-economy has continued to recover in general, but still faces the situation of "weak endogenous power and insufficient demand". With a series of strong support from the national and local governments at all levels to stabilize the economy and promote development, the home textile industry overcame many difficulties and operated under pressure, achieving stable development of the industry. In this context, holding the Gaoyang Towel Festival is of great significance, and it will certainly make positive contributions to accelerating the recovery and upgrading of China's home textile consumption.

At the same time, he put forward three suggestions to promote the development of Gaoyang towel industry: first, optimize the supply and enhance the value and connotation of products. We should maintain our concentration, adhere to the spirit of ingenuity, optimize the product supply capacity and the bottom line of quality; We should focus on innovation and quality, strengthen the innovation and application of new technologies, new materials and new processes, improve the function and quality of products, and create original designs and high-quality products.

The second is to comply with consumption upgrading, and focus on product research and development and brand building. We should deepen consumer market research, carry out brand cultivation at different levels, grasp the changes in demand of emerging consumer groups, and create more personalized, interesting, and valuable fashion trend brands. Improve the ability of consumer brands to drive the coordinated development of the supply chain, enhance the ability of manufacturing brands to cultivate new competitive advantages in the industrial chain, and enhance the ability of regional brands to empower SMEs to upgrade their value.

The third is innovation driven and strengthening industrial chain coordination. We should deepen the coordinated development of the industrial chain, strengthen cross field and cross regional cooperation, and empower each other; It is necessary to actively promote the strong chain supplement of Gaoyang towel industry cluster to form a resultant force of innovation driven, market driven and capital supported development. It is necessary to rely on the advantages of the cluster industry chain to continuously promote the digital development of enterprises. Integrate system boundaries and deepen cross-border resource symbiosis.

At the event site, Gaoyang County's textile industry digital service platform, China's agricultural machinery industry Internet digital ecological platform, and Gaoyang digital cloud exhibition hall were officially put into operation, marking that Gaoyang County's digital transformation has entered a new stage of development.

At the same time, the launch ceremony of "Gaoyang Towels" regional brand value and the awarding ceremony of "China Home Textile (Towels) R&D Base" and "Gaoyang · China Home Textile Regional Brand Pilot Area" in Gaoyang County were held. Hui Lulu, Deputy Director of Brand Development Research Office of China Textile Industry Federation Brand Work Office Release the regional brand value of "Gaoyang Towels", follow the scientific, systematic, objective, fair and rigorous principles, and according to the "regional brand value evaluation system of textile and clothing", after evaluation, the regional brand value of "Gaoyang Towels" is 51.980 billion yuan, and the brand strength is 805.6.

Yang Zhaohua, Vice President of the China Textile Industry Federation and Chief Supervisor of the China Household Textile Industry Association, and Xu Runkuan, Executive Deputy Chief of the Standing Committee of the Gaoyang County Party Committee, jointly unveiled the plaque.

(Source: China Household Textile Industry Association)