China Home Textile Towels 2023 Annual Meeting Held In Gaoyang

July 12 "Enable high quality and create new momentum" Themed 2023 Annual Meeting of China Home Textile Towel Branch It was held in Gaoyang, Hebei, a famous city of towels and blankets in China. The meeting focused on the hot spots of foreign trade, channels, industrial integration and other industries, as well as the key technical standards of the towel industry.

The leading guests attending the meeting are: Yang Zhaohua, Vice President of China Textile Industry Federation and Chairman of the Board of Supervisors of China Household Textile Industry Association; Zhu Xiaohong, President of China Household Textile Industry Association, Liu Zhaoxiang, Vice President; Hui Lulu, Deputy Director of Brand Development Research Office of China Textile Industry Federation Brand Work Office 。

The leading guests from Baoding City and the host Gaoyang County include: An Yuemin, Vice Mayor of Baoding Municipal People's Government, Jiang Dongfang, Secretary of Gaoyang County Party Committee, Qi Zhiguo, Acting Chief of Gaoyang County Government, Su Jinming, Director of Gaoyang County People's Congress, Liu Xinqiao, Chairman of Gaoyang County CPPCC, Wang Jianfa, Deputy Director of Gaoyang County People's Congress, and Sun Haijian, Deputy Chief of Gaoyang County People's Government 。

The meeting was also attended by the vice president, invited vice president, director and member unit representatives of China Home Textile Association; Experts and professors from Beijing University of Technology, Donghua University, Zhejiang University of Technology, Zhongyuan University of Technology and other universities; As well as guests and media from the China Marketing Association and the Hotel Management Service Center of Beijing Food Association, nearly 400 representatives gathered in Gaoyang.

The conference and Gaoyang towel digital carnival held at the same time were listed by the Ministry of Commerce and the Ministry of Industry and Information Technology "Cotton textile consumption season" and 2023 National textile and clothing "optimizing supply to promote upgrading" The important activities of the Ministry of Commerce, the Ministry of Industry and Information Technology, the Department of Industry and Information Technology of Hebei Province, the People's Government of Baoding City and the People's Government of Gaoyang County have received strong support.

　　 Wu Yongxi, Vice President of China Household Textile Industry Association Chair the meeting.

"Wisdom" gathers Gaoyang

Enable high-quality development of the industry

As one of the important terminal industries of home textile, the towel industry is an important livelihood industry. As a well-known towel industry cluster in China, Gaoyang has formed a complete industrial chain of production, marketing and research after years of accumulation.

At the meeting, Qi Zhiguo, Acting County Chief of Gaoyang County Government The speech said that in the first year of comprehensively implementing the spirit of the 20th National Congress of the Communist Party of China, Gao Yang was honored and encouraged to host the 2023 annual meeting of China Home Textile Towel Branch. This is the first time for Gaoyang to hold a national home textile industry seminar together with a national industry association, and it is also an exchange event to discuss cooperation and seek common development.

In recent years, under the strong leadership of the municipal party committee and the municipal government, Gaoyang has actively adapted to the new situation, actively integrated into the new pattern, and led this millennium old county of Gaoyang, playing an increasingly important role in the development of the district. The foundation for leapfrog catch-up is more solid and the momentum is stronger. At present, Gaoyang is focusing on the deployment requirements of "getting through to the sales end, activating the production chain and supply chain", deepening the "four empowerment" of scientific research, digital, openness and e-commerce, accelerating the formation of a high-quality industrial chain where upstream and downstream go hand in hand and cooperate, and accelerating the creation of a 100 billion level modern home textile industrial cluster.

Today's Gaoyang has "new opportunities", "new industries", "new platforms" for development, and "new services". Gaoyang warmly welcomes talents from all over the world to come to Gaoyang, take root in Gaoyang, find new business opportunities in Gaoyang, open new cooperation, and create a better future together.

　　 Yang Zhaohua, Vice President of China Textile Industry Federation and Chairman of the Board of Supervisors of China Household Textile Industry Association The speech said that Gaoyang, as the "hometown of Chinese textile", after years of development, has a complete towel industry chain and the largest professional towel wholesale market in China. In recent years, with the support of the leadership of Gaoyang County Party Committee and Government, we have actively promoted the construction of regional brands, built industrial brains by leveraging digitalization, and improved synergy, which has not only promoted the transformation and upgrading of Gaoyang towel industry, made positive contributions to local economic development, but also laid a solid foundation for the healthy development of China's towel industry.

2023 is the year of "expanding domestic demand", and promoting consumption is the key to boosting the economy. The 2023 Annual Meeting of Towel Branch of China Home Textile Association held today is an important activity listed by the Ministry of Commerce and the Ministry of Industry and Information Technology as "2023 Textile and Garment Supply Excellence Promotes Upgrading" and "Cotton Textile Consumption Season". Social attention and influence have been further enhanced, which will help to accelerate the recovery and quality upgrading of China's home textile consumption.

In combination with this annual meeting, he put forward three suggestions for the development of the industry: first, strengthen confidence and further promote the implementation of the national dual cycle strategy; Second, unswervingly promote the brand building of towel industry; Third, promote the high-end and digital development of the towel industry. At present, China's development has entered a period of coexistence of strategic opportunities and risk challenges. Demand is shrinking, supply shocks and expectations are weakening, and the real pressure on industry development is still great. Progress in stability is an important goal of industry development. We should firmly believe that the home textile industry, as a national economy and people's livelihood industry, with a consumer market of 1.4 billion people in China, must be an eternal sunrise industry. We should constantly explore new patterns, create new potential energy, and make new contributions to the high-quality development of the industry.

Multiple suggestions

Build a new driving force for industrial development

In 2023, in the post epidemic era, there will be many new contradictions and new problems in the domestic and international environment, the global trade pattern will become increasingly complex and changeable, and the home textile and towel industry as a whole will be in a situation of moving forward with a heavy load. How to grasp the development and changes of the foreign trade situation and cope with the challenges of the new pattern has become the focus of the current foreign trade enterprises. To this end, the conference specially invited a number of industry leading brand representatives to share and discuss from the perspective of foreign trade, channels, industrial integration and other aspects, so as to jointly enable the development of the industry.

　　 Wang Zhixin, Secretary General of Towel Branch of China Home Textile Association Preside over the keynote speech session of the conference.

　　 Xiao Maochang, Secretary of the Party Committee and General Manager of Vori Group Co., Ltd It brought a keynote speech on "the pattern of import and export trade in towel industry". He pointed out that in the post epidemic era, the home textile and towel industry as a whole was under great pressure, and the global towel consumption showed an overall downward trend, and the consumption level also declined. The development of the whole industry also faces many challenges: First, political factors such as the Sino US trade war and de Chinesization increase the uncertainty of the international market, and the stability of the export market faces risk tests; Second, the comparative advantage of export gradually disappeared, and orders were transferred to low cost markets such as Southeast Asia; Third, the cost of various factors continued to rise, and the industry's profit space was constantly squeezed. But we should also see the new opportunities faced by the home textile industry as a necessity of daily life, see the competitive advantages of the enterprise itself, and strengthen the confidence of the towel industry to continue to grow stronger and better.

He encouraged towel export enterprises to consider the situation, seek advantages and avoid disadvantages, and make breakthroughs. On the basis of ensuring the overall stability of the international market and maintaining the dominant position, they should accelerate the transformation from production model and labor-intensive leading to innovation driven and brand benefit oriented, and strive to form new competitive advantages of higher level, higher level and higher quality.

　　 Yang Lin, General Manager of Jieliya Hangzhou Company Sharing "The way to break the situation of e-commerce in the home textile industry", he analyzed the operation of hair bath towel pendant products on the e-commerce platform from four aspects: e-commerce development trend, phased focus of brand operation, e-commerce flow field analysis, and hair bath towel development status and trend. Although as the second largest consumer product in China's home textile products, the towel consumption is still at a low level, and the domestic market still has great potential.

He said that e-commerce is becoming the most important shopping method for users, and live broadcast is also becoming the brand growth engine of enterprises. A new interactive relationship between businesses and consumers is being established, and new people and new consumption also bring new segmentation opportunities. As far as the operation focus of enterprises is concerned, the current market has transitioned from the era of traffic operation to the era of consumer operation. Team organization and ability need to be designed and cultivated around the refined operation model of stock. At the same time, enterprises also need to analyze the corresponding platform traffic field, find the channel positioning and logic, obtain channel traffic, and extend the business cycle.

　　 Peng Qizhen, Director of Diaoyin E-commerce Home Textile Industry Sharing the "new trend of home textile industry of Diaoyin E-commerce", he said that every user of Diaoyin E-commerce stayed for 2 hours every day on average, and the population aged 24 to 40 accounted for 55%. Diaoyin E-commerce GMV maintained a good growth rate. In 2023, the sales of bedding sets, quilts and pillows in the home textile category will take the lead, and the growth of fitted sheets, sleeping mats and pillows will be strong.

In terms of practical operation, he analyzed three typical account number starting modes in dithering: first, as many people cooperate to drive the flat sales of the mall. This mode requires that the home textile industry talents have four major abilities, including pallet organization ability, talent business ability, flexible supply chain ability and broadcast control field ability. The second is to leverage dealer resources by using the multi account matrix. It is necessary to quickly expand categories through brand/factory supply chain resources, and quickly obtain consumer awareness through dealer live broadcast resources. The third is to leverage the flow of Tiaoyin Mall through the number of multiple goods, and classify the goods according to the click conversion rate, so as to find out the goods sold in stores, welfare funds, diversion funds, and off shelf goods, optimize the structure of the store's goods, and achieve long-term business growth.

　　 Shen Jiandong, Deputy General Manager of Nantong Xianyifang Real Estate Co., Ltd It brought the keynote speech of "Digital Technology Gives Future Home Textile". He analyzed that the e-commerce era has given birth to new opportunities for "e-commerce branding" made in China. As a new channel under the development of digital technology, the development of live broadcast has had a very important impact on the home textile industry, and also put forward higher requirements for the industry. As the "China Home Textile Live Broadcasting Ecological Industrial Park Pilot Demonstration Area" and "China Nantong Home Textile Live Broadcasting Ecological Industrial Park Startup Demonstration Area", the Xianyifang Ecological Live Broadcasting Center integrates the head live broadcast e-commerce platform and home textile vertical live broadcasting room to enable the development of home textile live broadcast e-commerce.

In the future, the Xianyifang Ecological Live Broadcasting Center will be built into a dual demonstration area of China's home textile live broadcasting e-commerce. First, "ecological closed-loop demonstration", integrating live broadcast e-commerce platform, home textile supply chain, live broadcast e-commerce service institutions, top 5 businesses in all categories of home textile and home brand businesses, to create a live broadcast ecological center for scene based display and trade. The second is "industrial direction demonstration", from living and leisure facilities to one-stop home textile live broadcast ecological base of home textile e-commerce supply chain, to explore the industrial direction for China Nantong Home Textile Live Broadcast Ecological Industrial Park (under planning).

　　 Liu Zhaoxiang, Vice President of China Household Textile Industry Association The "Operation Report of Towel Industry from January to May 2023" was analyzed and interpreted. From January to May this year, China exported 1.071 billion dollars of towel products, a slight decrease of 0.37% compared with the same period last year, basically the same level. Domestic sales of towel industry fell slightly year on year. According to the statistics of the National Bureau of Statistics, the domestic sales output value of 258 towel enterprises above designated size in China fell 3.84% year on year from January to May, a smaller decline than last month. Nearly 30 key towel enterprises tracked by the Association achieved a good growth in domestic sales from January to May, with a growth rate of 9.12%.

He pointed out that from January to May this year, the production and operation of China's towel industry was under pressure and slowly improved. The shortage of orders and operating rates, and the increase of labor costs prompted household textile enterprises to actively seek transformation methods. On the whole, the market demand environment faced by the towel industry in China is still complex. The recovery of China's macro-economy has many favorable factors for the growth of domestic demand. At the same time, the external demand market environment is complex and will face multiple challenges. Based on this, the next development direction of the industry is to explore the consumption demand in the new period; Second, the industry still needs to further improve quality and efficiency; Third, further improve the digital level of the industry; Fourth, further strengthen the development of the domestic market.

Honor in the body

Undertake the mission of upgrading the towel industry

At the meeting, Zhu Xiaohong, President of China Household Textile Industry Association, and Sun Haijian, Deputy County Chief of Gaoyang County Government , jointly signed Cooperation Agreement on "China Home Textile (Towel) R&D Base" , awarded to the People's Government of Gaoyang County, Hebei Province "China Home Textile (Towel) R&D Base" This marks a new chapter in the cooperation between China Home Textile Association and Gaoyang County People's Government.

Gaoyang, as the "hometown of China's textile industry", has a complete towel industry chain after years of development, with nearly 4000 textile enterprises, and the output of towels and blankets accounts for 1/3 of the country's total; Gaoyang Textile Trade City has an annual sales of more than 50 billion yuan and is the largest professional towel wholesale market in China.

In order to have a deep understanding of the Gaoyang towel in the "file raising acceleration", the day before the meeting Jiang Dongfang Accompanied by, Yang Zhaohua, Zhu Xiaohong, Liu Zhaoxiang, Wu Yongxi The delegation visited Hebei Hongrun New Fabric Co., Ltd., Gaoyang County Shengxiang Dyeing Factory, Hebei Brilliant Home Textile Co., Ltd On the spot research on the development status of Gaoyang enterprises, understand the difficulties encountered in industrial upgrading to seek countermeasures.

During the visit, Yang Zhaohua encouraged enterprises to maintain their composure, adhere to the spirit of ingenuity, optimize product supply capacity and quality bottom line; We should focus on innovation and quality, strengthen the innovation and application of new technologies, new materials and new processes, improve the function and quality of products, and create original designs and high-quality products. At the same time, it is recommended that enterprises actively promote digital and intelligent development, and create a modern textile industry system with integrity, advancement and safety by introducing new technologies and equipment; It is necessary to rely on the advantages of the industrial chain, constantly promote the digital development of the industry, and continuously promote the intelligent manufacturing and supply chain management level of the industry.

　　 "Investment Promotion Matchmaking Meeting for Key Enterprises" It was also held the day before the meeting to promote local key enterprises in Gaoyang, help enterprises to seek greater market opportunities, and enhance the brand influence of Gaoyang towels in the region. The conference invited Beijing Food Purchasing Association Hotel Management Service Center, China Market Association, key bedding, carpet, cloth and other home textile and home furnishing enterprises, such as Luolai Life, Yantai Mingyuan, Ningbo Lihua, Zhili and other high-quality enterprises in the industry, as well as Tmall, Jingdong, Necessity, Amazon and other e-commerce head platforms, to conduct in-depth communication with Gaoyang enterprises.