On the 28th, 2023 China Textile Industry Federation Autumn Joint Exhibition (hereinafter referred to as "China Textile Industry Federation Autumn Joint Exhibition") once again gathered four professional exhibitions, namely China International Textile Fabric and Accessories (Autumn and Winter) Expo, China International Clothing and Apparel Expo (Autumn), China International Textile Yarn (Autumn and Winter) Expo, and China International Knitting (Autumn and Winter) Expo, to appear in the National Convention and Exhibition Center (Shanghai), The exhibition lasted for three days, covering an area of 350000 square meters, and nearly 5500 exhibitors participated.
Centralized display of featured products, attracting frequent inquiries from customers
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More than ten swimwear enterprises, including swimwear fabrics, yoga fabrics, functional fabrics, underwear fabrics, digital printing, jacquard fabrics... Jinfeng Textile, Binyi Textile, Renyi Textile, Demei New Materials, Xincai Clothing, Jiadong Textile, Hanpeng Weaving, Bowen Weaving, Kasiwen Weaving and so on, gathered to display their featured products, The strength deduces the strength of Jinjiang swimwear industry cluster with "flocking geese" flying together, highlighting the advantages of "China's famous swimwear industry city".
"Before the epidemic, we had participated in this exhibition for many years in succession, but this was the first time that we participated in the exhibition together with brother enterprises in the industry chain. Thanks to the organization of Jinjiang Swimwear Industry Association, this time Jinjiang Swimwear Enterprises appeared in a unified image, and the effect was very ideal." Cai Jingrun, general manager of Demi New Material Technology (Fujian) Co., Ltd., told reporters, The location chosen by the association is close to the circulation channel, with a large flow of people, so the effect is very good.
Cai Jingrun said that this time, the company mainly displays sports yoga fabrics, recycled fabrics, special finishing fabrics, etc. Among them, recycled fabrics and functional yoga fabrics have received many inquiries from European and American customers.
it happens that there is a similar case. Wang Jiaying, general manager of Muli Industry, also told reporters that although the company was a "familiar face" of the exhibition, it was the first time to appear as a "Jinjiang swimsuit". "A large area of Jinjiang swimwear industry chain enterprises are concentrated on display. It is easy to attract customers' attention at such an exhibition, so the overall effect of the exhibition is good, with more visitors and some interested customers. The company's swimwear fabrics, yoga fabrics, swimwear have attracted many foreign trade customers."
Deeply docking one-on-one communication is more targeted
For enterprises, the exhibition is not only an exhibition and trade platform, but also an ecological platform to guide supply and demand, optimize allocation, expand new consumption space, and promote high-quality development of industry enterprises. Yesterday afternoon, the "Summer Swimwear Trade Session and Jinjiang Swimwear Industry Association Session Matchmaking Meeting" coordinated by Jinjiang Swimwear Industry Association and the exhibition organizer was held.
At the event, more than 100 high-quality buyers, such as the procurement director of internationally renowned brands, the procurement representative of the e-commerce platform supply chain, and the manager of the front-line designer studio, were present with "high-quality purchase orders", and business activities such as "super buyers visiting group" and "1000 people visiting group plan" were also held at the same time.
"We met a trader we had previously contacted at the trade docking activity." Cai Jingrun told reporters that the company had had contact with this trader before, but had not yet had the opportunity to invite him to the company. Once again, we met in the docking activity, which shows that the docking reception organized by the Association is very accurate, and also gives the company more opportunities to communicate with traders. "In addition to communicating with the traders in the docking activities, we also took the opportunity to invite the traders to the booth for further discussion, and the effect was very good."
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Although Jinjiang Shengyi Garment Weaving Co., Ltd. did not participate in the exhibition this time, it participated in the docking meeting relying on the platform of Jinjiang Swimwear Industry Association. "Such an opportunity is very rare. The association is equivalent to helping us build a targeted platform for enterprises and merchants to sit down and have one-on-one exchanges." Wang Anzhen, the general manager of the company, believes that the willingness of merchants who can go to the docking conference is higher than that of ordinary merchants.
The reporter learned that this year's exhibition has made relevant adjustments to the visitors, requiring them to make an appointment one day in advance before they can enter the exhibition. "This change means that the merchants present are more professional," Cai Jingrun said.
This time, Jinjiang swimwear made its debut in the 360 square meter Jinjiang exhibition area. Jinjiang Municipal Bureau of Commerce, Jinjiang Municipal Bureau of Industry and Information Technology, Yinglin Town Party Committee and Government, etc.
(Source: Textile and Clothing Weekly)
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