Xilichi'S Trip To Shanghai Was Launched, HEAD Helped The Development Of Domestic Tennis

On October 1, the 2023 China Tour of US Open champion Marlin Silich was held at the offline store of HEAD in Shanghai Jing'an Kerry Center. This is the first time that Silich started his trip to China Cilic He came to China for the first time after officially concluding cooperation with HEAD on all kinds of tennis equipment. 　　

At the event site, Silich first shared his tennis story and the latest developments. Although he was unable to play due to injury in the past year, Cilic revealed that he is recovering well, and his enthusiasm for tennis has always supported him to continue to fight on the court and strive to create new achievements.

　　 HEAD Clothing Bao Xiao, General Manager of Greater China Region, presented a tennis themed customized cake for Silic on behalf of the brand, continuing the tradition of Silic's celebration in China before the epidemic. On the spot, Silic fans also sent him exquisite customized puzzles to celebrate his 35th birthday with Silic.

　　 　 (Bao Xiao, General Manager of HEAD Apparel Greater China)

After the celebration ceremony, more fans participated in the interaction with Silic. HEAD Clothing We prepared many interesting interactive activities, such as Q&A questions and answers on Jiugongge hitting and footwork practice with Cilic, and conducted two rounds of welfare lottery. Whether invited tennis celebrities or old and new fans, they all left good memories of close contact with Silic during this National Day holiday.

As an athlete who cooperates with HEAD from head to foot in all categories, Silic also unveiled a new racket with Bao Xiao this time. Bao Xiao said: "Prestige series is one of the outstanding product lines of HEAD, and it is also the racket that Silich has been endorsing.". Cilic shared and reviewed his long-term experience of cooperating with HEAD since he became a professional, and gave a big surprise to the lucky audience - Cilic made a new one of the same style.

In the afternoon of the same day, Silic held a friendly match with the fans at the Xiting Club. He not only personally guided the "opponent"'s playing movements, but also repeatedly encouraged tennis teenagers to clarify their goals and continue to improve their skills. In a short day's trip to China, the activities from the birthday ceremony and interactive Q&A to footwork practice and field competition brought fans a rich and interesting National Day holiday. 　　

This is not Silich's first trip to China, and obviously not the last. Since Silich moved into the professional tennis arena in 2005, he has been working with HEAD. In 2022, with the formal agreement between Silich and HEAD on all kinds of tennis equipment from rackets to clothing, related activities will continue in the future.

Silic, born in 1988, is known to most people as the 2014 US Open. At that time, he defeated Federer, Jin Zhigui and others all the way to win the championship of that year. However, as Chinese fans who are familiar with him know, he also won many honors, such as the championship of the Cincinnati Masters in 2016, the Davis Cup singles championship in 2018, and the silver medal in men's doubles at the Tokyo Olympic Games. His singles ranked high and once ranked third. Silic, whose professional ability is beyond doubt, obviously has his own fan group in China.

In addition to Silic's professional ability, HEAD's long-term cooperation with him is also inseparable from the consistency of the concepts of both sides. While both sides are committed to achieving a higher level in the tennis field, they both pay attention to the cultivation and expression of the internal information, and are willing to work together to establish a cooperative relationship with both professionalism and cultural characteristics through years of cooperation. It can also be seen from this trip to China, HEAD Clothing Both of them attach great importance to the cultivation of fan culture and brand culture.

At the same time, HEAD, which has been deeply involved in the tennis field for more than 70 years, has been committed to providing high-performance sports equipment and clothing from entry level to top level for tennis enthusiasts and professional tennis players around the world. In addition, HEAD It also actively promotes skiing and other sports fields, and continues to provide high-quality and professional hardware support for sports groups with advanced technology. This is also the mission and purpose of HEAD.

Since entering the Chinese market, HEAD has helped the development of domestic tennis from multiple channels. The brand not only sponsors Wu Yibing, Zhang Zhizhen and other young Chinese athletes for a long time, and carries out official cooperation with the China Open, but also continues to provide professional and reliable sports equipment and services for domestic sports fans. In addition, HEAD also held youth tennis events such as the 2023 HEAD Supernova Tennis Championships to provide a growth platform for the development of youth tennis in China. It is worth mentioning that, HEAD Clothing We also cooperated and interacted with the tennis TV series "Just Love", social media sports experts, and actively participated in the promotion and popularization of tennis.

In the future, HEAD will continue to use the resources of top tennis players such as Wu Yibing, Zhang Zhizhen, Xirich, the new China Open men's singles champion Simner, De Yue and so on, based on the actual situation of China's tennis development, and make use of the "Team" The power of HEAD helps the development of Chinese tennis.