SIUF: Top 10 Highlights Of The 19Th China (Shenzhen) International Brand Underwear Exhibition, First Look!

A top event in the industry, a window to the world

　　 Innovation surge, strategic win-win

As the largest and most influential professional underwear exhibition in the world at present, attracting a large number of well-known brands, enterprises in the underwear industry ecosystem, design research and development institutions and innovative resources, the 19th China (Shenzhen) International Brand Underwear Exhibition will be opened in Shenzhen from April 19 to 21, 2024, with rich static displays High quality forum activities and grand show events are perfectly presented, and new forces, new ideas, new products and new technologies are gathered in an all-round way to interpret the cultural power of Chinese underwear to the world and show the advantages of China's underwear fashion industry.

In 2024, Shenzhen Underwear Exhibition will cover 9 theme pavilions, with an exhibition scale of 100000+square meters. With the exhibition as the platform, more high-end resources will gather in the Great Bay Area, break the traditional industrial boundary of underwear, and become the strong voice of the new future. It is worth looking forward to!

This issue introduces ten highlights to unlock the innovative content and highlight activities of Shenzhen Underwear Exhibition in advance, so as to help you get a first look at the highlights, visit and purchase without worry!

As the world's leading exhibition and trade platform for underwear industry, the scale of the exhibition expanded again, with 9 pavilions and 100000+square meters of exhibition area, hitting a new record. This exhibition will also further optimize the professional exhibition area, enrich the exhibition structure, and divide it into brand comprehensive hall, fashion hall, surface and auxiliary materials equipment hall, industrial cluster hall, e-commerce supply chain hall, dynamic release hall, etc., covering the exhibition of all kinds of underwear products.

The combination of underwear creative design and home furnishings original design contest provides a powerful boost to the innovation ability of the industry and the cultivation of various talents through the exploration of the design strength of the new generation of underwear and home furnishings, from design to display. After decades of development, it has become an authoritative professional contest with high visibility in China, and has been highly praised and unanimously recognized by all sectors of society.

The brand is in full bloom. Brands in different regions interpret the new trend of underwear fashion with the strength of their own brands, presenting wonderful and ingenious SHOWs to the audience.

As the "Oscar" award of the underwear industry - Golden Belly Bag Award, it honors the enterprises that have made outstanding contributions to the underwear industry innovation, channel innovation, product innovation, etc. in the past year with the highest honor in the industry. At the same time, there are also forward-looking catman global release show, China and China Fashion Gala Night, which will show the brand's new look, set off a new trend of fashion, and bring the audience a wonderful audio-visual feast.

Gather trendy new products and trend concepts to convey innovative design insights. Through the show, exhibition area and forum activities, visually display the new trend of underwear wearing, the key points of underwear single product design, and the future trend surface accessories, and present a sensory event that integrates the Chinese design spirit and the global underwear trend for the underwear industry.

Pluralistic wisdom surges, comprehensively analyzes the new development model and hot topics of the global fashion underwear industry, guides industry practitioners to look at business opportunities from a more macro and rational perspective through the collision of ideas from different angles, finds accurate demands and finds more business opportunities in the era of changing consumer demand!

Effectively integrate multi industry and multi-channel high-quality purchaser resources, realize information exchange between suppliers and purchasers, provide one-on-one accurate business matching services, and assist customers to maximize the seamless connection between supply and demand procurement. At the same time, there was a new retail e-commerce selection conference to help businesses expand new e-commerce trade tracks.

Discuss the innovation and development of the future development trend, business model, operation strategy, marketing promotion strategy and other aspects of the underwear clothing brand live broadcast e-commerce, promote the collaboration between upstream and downstream enterprises in the live broadcast e-commerce industry chain, and enhance the overall competitiveness of the underwear industry.

The exhibition is based in Shenzhen, radiates around the world, and gathers high-quality suppliers from all regions. With numerous brands, complete categories, and novel designs, it can best represent the trend of the underwear market today, and constantly attracts more buyers from channels such as live selection, social e-commerce, and cross-border e-commerce.

Supermodels converge to show the fashion collision between beauty and health on the stage. Through the integration of underwear fashion industry resources, it creates a stage for professional models to show the beauty of diversity, and provides a bridge and link for Chinese models to become the world's supermodels.

As a platform carrying the great mission of promoting the development of China's underwear industry, SIUF has become the largest professional brand underwear exhibition in the world after 18 years of tempering and forging. Based on the international perspective, looking at the global pattern, it creates a "China's, the world's" value platform, and let China's underwear go to the world!

April 19-21, 2024

Shenzhen Convention and Exhibition Center Futian

　　 See you later~

SIUF International Brand Underwear Exhibition

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