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Industry Data: The Boom Of The National Clothing Professional Market Was Basically Flat In November

2023/12/4 18:11:00 2

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The prosperity monitoring results of China Textile Federation Circulation Branch show that in November 2023, the prosperity index of managers of the national textile and clothing professional market will be 52.17, down 0.09 percentage points from 52.26 in October; The business climate index of professional market was 52.04, up 0.66 percentage points from 51.38 in October.

1、 The prosperity of managers is declining and that of merchants is rising

Data shows that in November, the prosperity index of managers of the national textile and clothing professional market declined, while the prosperity index of merchants rose.

1. Managers' prosperity index dropped by 0.09%

Table 1 List of Manager Index

From the perspective of managers' prosperity index, in the total index, the managers' prosperity index in November was 52.17, down 0.09 percentage points from 52.26 in October; The business environment index was 52.33, down 0.90 percentage points from 53.23 in October.

Among the sub indexes, the total business volume index was 52.67, up 0.09 percentage points from 52.58 in October; The logistics shipment index was 52.67, down 0.23 percentage points from 52.90 in October; The passenger flow index was 51.67, down 0.91 percentage points from 52.58 in October; The door opening rate index was 50.67, down 2.23 percentage points from 52.90 in October; The rental index was 50.67, down 0.94 percentage points from 51.61 in October; The e-commerce sales index was 54.67, up 3.70 percentage points from 50.97 in October.

2. Business climate index rose 0.66 percentage points

Table 2 List of Merchant Indexes

From the perspective of business climate index, the business climate index in November was 52.04, up 0.66 percentage points from 51.38 in October; The business environment index was 54.49, up 2.29 percentage points from 52.20 in October.

Among the sub indexes, the sales volume index was 54.78, up 2.18 percentage points from 52.60 in October; The average price index was 53.12, up 0.59 percentage points from 52.53 in October; The profit index was 53.84, up 1.11 percentage points from 52.73 in October; The comprehensive cost index was 47.54, down 2.19 percentage points from 49.73 in October; The inventory index was 49.78, up 0.11 percentage point from 49.67 in October; The e-commerce sales index was 53.19, up 2.19 percentage points from 51.00 in October.

2、 Data analysis

1. The market performance is good

In November, 73.33% of the total business volume of the selected market was equal, and 73.33% of the logistics shipment volume of the selected market was equal. In November, the professional market continued the good momentum of the peak sales season. The two indexes were higher than 50, and the business performance was good.

Figure 1 Total business volume index

Figure 2 Logistics Delivery Index

2. Good market performance

In November, the proportion of the market opening rate was 93.33%, the proportion of the selected market passenger flow was 76.67%, and the proportion of the selected market rent was 93.33%. The market opening rate, passenger flow, and rent in November were basically the same as those in October. The operation was stable, and the three indexes were all higher than 50. The market was operating well.

Figure 3 Door opening rate index

Figure 4 Passenger Flow Index

Figure 5 Rent Index

3. Business performance improvement of merchants

In November, the total sales of selected merchants increased by 52.17%, 24.17 percentage points higher than that in October; The profit of selected merchants increased by 44.20%, 14.87 percentage points higher than that in October; The proportion of selected merchants with the same sales price was 61.59%. The business performance of merchants in November increased compared with that in October, with sales volume increasing, profits increasing, sales price basically stable, three indexes higher than 50, and business performance improving.

Figure 6 Sales Index

Figure 7 Profitability Index

Figure 8 Average selling price index

4. Merchant pressure operation

In November, the proportion of the selected merchants' comprehensive costs was 71.01%, and the proportion of the selected merchants' inventory was 58.70%. The two indexes of the merchants' operating costs and inventory were lower than 50, indicating that the merchants' operating pressure was still high.

Figure 9 Comprehensive Cost Index

Figure 10 Inventory Index

5. Significant growth of e-commerce sales

In November, the sales volume of e-commerce in selected markets increased by 46.67%, 33.77 percentage points higher than that in October; The proportion of e-commerce sales of selected merchants increased by 34.06%, 24.06 percentage points higher than that in October; Both indexes are higher than 50, and there is a significant increase. It can be seen that November is the peak season for e-commerce sales, and e-commerce sales have increased significantly.

Figure 11 Manager E-commerce Sales Index

Figure 12 E-commerce sales index of merchants

3、 Prediction index

Data shows that, for managers, the manager prosperity index in the next period is 52.67, up 0.73 percentage points from 51.94 in October; The business environment index for the next period was 52.67, up 0.73 percentage points from 51.94 in October. In terms of merchants, the business climate index of the next period is 54.49, up 2.29 percentage points from 52.20 in October; The business environment index for the next period was 54.20, up 2.13 percentage points from 52.07 in October. It can be seen that managers and merchants have strong confidence in the operation in December.

Attachment:

1. Monitoring methods

"Prosperity index of textile and clothing professional market" consists of "manager index" and "merchant index". Using the sampling method, select markets and merchants of different business categories such as clothing, fabrics, home textiles and small commodities nationwide, and fill in the managers' prosperity index questionnaire and merchants' prosperity index questionnaire respectively.

2. Monitoring samples

The managers' prosperity sample consists of 31 professional textile and clothing markets, including Guangzhou Baima Clothing Market, Shandong Jimo Clothing Market, Jiangsu Dieshiqiao Home Textile Market, Shanghai Xinqipu Clothing Market, and Liaoning Xiliu Clothing Market. The business prosperity sample consists of 147 businesses such as Taotao Clothing, Suntory Textile, Weibang Home Textile, and Vitoli Cashmere.

3. Monitoring period

The boom monitoring cycle shall be monthly, submitted at the end of each month, and released at the beginning of the next month.

4. Index composition

In the "Prosperity Index of Textile and Garment Professional Market", the "manager index" consists of four first level indexes, namely, the current manager prosperity index, the next manager prosperity index, the current business environment index, and the next business environment index; The "current manager prosperity index" consists of six secondary indexes, namely, total business volume index, logistics delivery volume index, passenger flow index, door opening rate index, rent index and e-commerce sales index.

The "merchant index" consists of four primary indexes, namely, the merchant prosperity index of the current period, the merchant prosperity index of the next period, the business environment index of the current period, and the business environment index of the next period; The "merchant boom index of the current period" consists of six secondary indexes, namely sales index, average selling price index, profitability index, comprehensive cost index, inventory index and e-commerce sales index.

5. Exponential analysis

The positive index includes managers' total business volume index, logistics delivery volume index, passenger flow index, merchant opening rate index, rent index, e-commerce sales proportion index and merchant sales index, average selling price index, profitability index, e-commerce sales proportion index. If the positive index exceeds 50, it indicates that the business situation is optimistic, and the greater the value, the more optimistic it will be; The positive index is lower than 50, indicating that the business situation is not optimistic; The smaller the number, the more pessimistic.

The reverse index includes merchant cost index and inventory index. When the cost index exceeds 50, it indicates that the merchant's cost pressure decreases. The larger the value, the smaller the cost pressure; The cost index is lower than 50, indicating that the merchant's cost pressure increases. The smaller the value, the greater the cost pressure. When the inventory index exceeds 50, it indicates that the merchant's inventory pressure decreases. The larger the value, the smaller the inventory pressure; The inventory index is lower than 50, indicating that the merchant's inventory pressure increases. The smaller the value, the greater the inventory pressure.

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