Baigou Luggage Industry Moves Towards Middle And High-End

Not long ago, the 2023 China Baigou International Luggage Expo was held in Baigou New City, Baoding, Hebei, attracting more than 200 enterprises from all over the country to participate. More than 500 professional purchasers from 19 countries, including Russia and Singapore, and more than 3000 domestic and foreign trade companies came to negotiate, reached more than 2000 intentional orders, and completed more than 60 million dollars in transaction value.

Why is a professional exhibition held in a small town so popular?

Liu Xiaomei, Secretary of the Party Working Committee and Director of the Management Committee of Baigou New Town, said: "In recent years, Baigou has paid close attention to the upgrading of the luggage industry. Through industrial agglomeration, scientific and technological innovation and brand building, it has formed an industrial cluster with an annual output value of more than 36 billion yuan, and won the titles of" China's Luggage City "and" China's Top 100 Markets "."

　　 Industrial agglomeration

Baigou is a local town located in the central area of Beijing, Tianjin and Baoding. It has a history of land and water wharf trading market. After the reform and opening up, the luggage industry has developed relying on the convenient transportation advantage and the original foundation, and has rapidly formed the largest road luggage market in China.

In order to transform the road luggage industry from a development model of quantity without profit, disorderly competition and extensive operation to a development model of reasonable industrial layout, perfect industrial chain and prosperous market transactions, Baigou New Town has fully implemented the transformation and upgrading project of luggage industry.

To build a competitive industry, scale is an important criterion to measure the success of the industry. Baigou New Town optimized the development environment, formulated preferential policies, actively guided local enterprises to expand production scale, attracted foreign enterprises to settle down and invest, and gradually improved the industrial chain. Up to now, there are more than 11000 enterprises engaged in the luggage industry in the region, with more than 120000 employees, producing and selling more than 2.5 million varieties of all kinds of luggage, with an annual output of 800 million, accounting for 28% of the national output. The market construction has been upgraded. Through the introduction of commercial enterprises, more than 10 billion yuan has been invested in the construction of a dozen professional markets, including the luggage trading center, hardware and leather city, clothing accessories city, with a total business area of 2.8 million square meters. The luggage trading environment has been greatly changed.

When we entered Pengjie Leather Company, we saw all kinds of trolley boxes in the luggage exhibition hall with an area of more than 200 square meters. An anchor was recommending trolley boxes to mobile phone cameras. Wang Jinlong, founder of the company, said: "I am the second generation of 'luggage man'. I made luggage with my parents when I was young. When I was in the slack season at school, my parents bought bundles of cloth and sewed dozens of handbags needle by needle. When I was on holiday, I carried a carrying pole to Baigou and sold them. Little by little, I earned my first bucket of gold. When I grew up, I felt I should go out and have a try, so I trafficked local luggage to Hunan, Guangxi and Sichuan I have earned a second barrel of gold. " With the historical opportunity of Baigou's development towards the world, Wang Jinlong felt that the small business and simple trafficking could no longer meet the market demand, so he resolutely put all his savings into large-scale production. Not only did he build a production factory of more than 6000 square meters in Baigou Industrial Zone, but also built a sales store of nearly 1000 square meters relying on the factory, forming a marketing model of front store and back factory, At present, the enterprise has an annual output of millions of various bags and cases, with sales revenue exceeding 50 million yuan.

　　 Innovation driven

At the recently held Baigou International Luggage Expo, the organizer of the conference specially arranged a conference - the conference on the research and development achievements of key accessories for high-end travel cases made of new TPU materials.

Member of the Party Working Committee of Baigou New Town Jin Xuefei, Deputy Director of the Management Committee, said: "This R&D achievement is the scientific and technological innovation achievement of Baigou luggage industry under the implementation of the innovation mechanism of" unveiling and taking the lead "in the city. It is led by Baoding Yunfeiyang Industrial Design Innovation Center. Its main feature is that through industrial design empowerment, the application of TPU new polymer synthetic materials to the production of luggage can significantly improve the strength, flexibility, wear resistance, durability and other characteristics of luggage, It has improved the market competitiveness and brand premium ability of products. Carrying out such activities is not only a typical case demonstration of Baigou Luggage Industry to strengthen scientific and technological innovation and lead industrial upgrading, but also a specific practice of industrial design enabling the luggage industry to achieve high-quality development. "

Jin Xuefei told the reporter that in order to make the luggage industry in Baigou move from the middle and low end to the middle and high end, in recent years, according to the strategic requirements of "digital three products" of "increasing varieties, improving quality, and creating brands", the management committee of Baigou New Town has taken measures such as building a public service platform for digital transformation of Baigou luggage, establishing an industrial design center for luggage industry, and a design innovation center, Empower the transformation and upgrading of the luggage industry. Up to now, 16 enterprises above designated size have been organized to set up design centers (institutions), introduce Rainbow Design Network, build industrial design service platform of Milky Way Workshop, cooperate with Central Academy of Fine Arts and other institutions, actively expand the docking supply of high-quality design resources, issue financial incentives of 8.3 million yuan, and successively launch more than 1000 new versions of luggage design, Among them, the sales volume of new varieties can account for 50% of the total sales volume, and the number of developed registered trademarks reaches 10162, forming an industry cluster with absolute advantages of its own intellectual property rights in the whole region.

Jinchuan Musical Instrument Case and Bag Company is an innovative enterprise focusing on the production of musical instrument cases and bags. The company cooperates with national performers and musical instrument makers in product design by "borrowing the east wind" to develop products with more professional requirements. In the process of market development, we have established cooperative relations with top brand musical instrument enterprises, produced supporting products, and launched hundreds of musical instrument cases and bags, eight of which were independently designed by the company. Last year, the output reached 100000, and the sales revenue reached more than 10 million yuan. Among them, the sales of high-end folk music cases and bags accounted for 50% of similar products in China, ranking first in the folk music case and bag industry.

　　 Market expansion

Tianshangyang Leather Co., Ltd., which entered the Baigou New Town Industrial Park, stopped three trucks waiting for loading at the door, and the workers were stepping up packing and loading. Sun Wei, the head of the enterprise's marketing department, said: "Today, three containers will be delivered, and five containers are still being arranged for delivery. These two days, they will also be delivered to Europe. This year, the company's products are sold abroad in a pleasant situation, and the current foreign trade orders have already been scheduled for next year."

"Luggage belongs to fast selling products, and only by following the trend can it gain a place in the rapidly changing market. Strengthening marketing innovation is the key link of the entire industry. What the government departments should do is to establish a sound market network, create an unimpeded big data platform, run various types of exhibitions and other security work, and help enterprises to comprehensively explore both domestic and international markets." Hu Xin, deputy director of Baigou New Town Investment Promotion and Characteristic Industry Bureau, said.

Based on this understanding, Baigou organically combines the platform set up by the government with the singing of enterprises. Up to now, Baigou New Town has connected its logistics lines to almost all cities above the county level in China, with 13 first-class express companies and 100 secondary agency stations, with an average daily delivery of 550000 orders. At the same time, the Baigou New Town Management Committee has also organized enterprises to promote product sales through various activities such as exhibitions, conferences, visits and exchanges. This year alone, it has organized enterprises to participate in more than 10 domestic economic and trade exchanges, 4 foreign economic and trade exchanges, and through docking with the United Arab Emirates, Italy, France, Russia, Uzbekistan Kazakhstan and other countries have established institutionalized economic and trade cooperation and expanded sales channels.

"This year, the local government has organized enterprises to go out to participate in international and domestic exhibitions for many times, which has increased the cooperation between enterprises and merchants. The government has set up a platform to further enhance the credibility of enterprises. This year, the company's sales revenue has increased by 30% over last year." said Si Xu, head of Baoding Shengshizhixing Luggage Manufacturing Co., Ltd.

In the first three quarters of this year, the business income of bags in Baigou New Town was 13.153 billion yuan, up 13.27% year on year. As of October 31, only the Baigou market procurement trade mode pilot area determined by the Ministry of Commerce had completed an export volume of 6.414 billion yuan, up 298.02% year on year. (Reporter Song Meiqian)

(Source: Economic Daily)