China Textile Federation: China'S First Textile Fashion Center Settled In Guangzhou

On December 9, the circulation branch of China Textile Industry Federation (hereinafter referred to as "China Textile Federation") and Guangzhou International Light Textile City jointly built the "China Textile Fashion Center" in Guangzhou International Light Textile City.

During the activity, the circulation branch of China Textile Federation awarded the plaque of "China Textile Fashion Center" to Guangzhou International Textile City, marking the official settlement of the first textile fashion center in China in Haizhu District, Guangzhou.

At present, Haizhu District of Guangzhou is striving to promote the "Ten Million Project", and one of the key tasks is to "build Zhongda International Innovation Ecological Valley". The official settlement of the "China Textile Fashion Center" is a practical measure to implement the "Ten Million Project", which will help promote the transformation and upgrading of the Zhongda textile business district. It is reported that the circulation branch of China Textile Federation and Guangzhou International Textile City launched the joint construction plan of "China Textile Fashion Center", aiming to promote the process of online and offline integration, supply chain assimilation, and domestic and foreign trade integration, innovate fashion consumption scenarios, comprehensively enrich market supply, stimulate domestic and foreign consumption potential, and strive to meet more personalized, diversified The fashionable and customized consumer market demand will further build Guangzhou International Light and Textile City into an urban window, industrial platform and industry benchmark leading the high-quality development of China's fashion industry and upgrading of fashion consumption.

Xia Lingmin, secretary-general of China Textile Federation, said that as the leading market in China's textile and clothing industry, Guangzhou International Light and Textile City is linked to the production end, closely linked to the consumer end, closely linked to the pulse of the times, and guided by boosting industry confidence and stimulating fashion consumption, always walking at the forefront of industrial renewal and upgrading The deep financing of capital flow drives regional development, and also continues to lead the business circle and industry to accelerate the upgrading of quality and files in the project brand image, consumption infrastructure, supporting services and other dimensions.

　　 Continue to polish the brand of "China's famous textile fashion city"

This year, the Implementation Opinions on Further Promoting the High Quality Development of the Textile and Clothing Industry issued by the Guangdong Provincial Government clearly stated that building two textile and clothing headquarters economic growth poles will rely on the advantages of Guangzhou and Shenzhen in textile and clothing trade, global exhibitions, headquarters, high definition, fashion creativity, etc, Create the "two poles" of textile and clothing headquarters economy and creative design.

The Development Plan of Guangzhou for Building an International Consumption Center (2022-2025) issued by the Guangzhou Municipal Government clearly proposes to strengthen fashion consumption, build a fashion consumption demonstration area, build a Zhongda international fashion consumption center, and build a Haizhu fashion consumption business circle.

Haizhu District, as the core business district of Guangzhou, has a strong foundation for commercial development, especially the textile and clothing industry, which leads the development of the industry. It was awarded the title of "China's Famous Textile Fashion City" by the China Textile Federation. The Zhongda Textile Business District enjoys a worldwide reputation, and has successfully built a series of industry famous textile trading platforms, such as Guangzhou International Light Textile City, to help market merchants integrate into the domestic and international double cycle.

The relevant person in charge of the Bureau of Science, Technology, Industry, Commerce and Information Technology of Haizhu District, Guangzhou, said that Haizhu District will focus on building an international digital fashion center, and strive to build the Zhongda textile business district into a digital creative design center, scientific fabric research and development base, trend release base, brand incubation headquarters base The digital trade hub has become a demonstration area of Guangzhou's international fashion capital, promoting both economic development and urban value.

　　 Innovative consumption scene leads the new trend of industry

Xu Jianhua, president of the circulation branch of China Textile Federation, said that the new generation of people who advocate individuality have become the main consumption force, and their consumption concepts, consumption patterns and consumption habits have undergone tremendous changes: from focusing on the satisfaction of weight to pursuing the improvement of quality, from focusing on tangible products to focusing on service experience, mature consumer groups are constantly emerging; Against the background of cultural self-confidence, domestic consumers have increased their recognition of local brands, and domestic brands with high cost performance ratio are gradually replacing similar foreign brands.

At the event site, as the latest achievement of upgrading the consumption infrastructure of Guangzhou International Light and Textile City, the second floor of the comprehensively renovated AB District was opened. The area was named "AB2 · ChaoPlay Power", and was initially positioned as the e-commerce clothing fashion brand fabric purchase area, which has both wholesale and retail functions. The overall purchase and consumption experience are more retail, trendy and young. The region will also build a flexible supply chain for e-commerce fashion brands, inject more different digital technologies and marketing promotion support for merchants, and enable their business and traffic to grow and improve. In the afternoon of the same day, Guangzhou International Light Textile City held a special matchmaking meeting for e-commerce clothing brands in the leisure area of Zone B, inviting a number of well-known brands to have a close communication and matchmaking with merchants in "AB2 · ChaoPlay Power".

　　 Renew brand image and release new ecological attraction

The new brand logo ONEFABA of Guangzhou International Textile City was released at the event site. The relevant person in charge of Guangzhou International Light Textile City said that the English ONEFABA in the logo was inspired by the abbreviations of ONE, FABRIC and ALLIANCE, which means that Guangzhou International Light Textile City will continue to connect the upstream and downstream industrial chains, merchants and everyone who visits the city with its own platform potential, While vividly interpreting the concept of "one city chain fashion", we should work together to build a modern textile fashion industry ecological alliance and consumption center with brand agglomeration, industrial cluster, intensive elements and concentrated services.

During the event, a special event of Guangzhou International Textile City was held to release the fashion trend of Chinese textile surface and accessories in autumn and winter of 2024/25. The latest static exhibition shows the shortlisted products developed by more than 500 well-known enterprises in China, as well as the surface and auxiliary materials products represented by powerful merchants in Guangzhou International Light Textile City in the form of fashionable combination of pictures and objects through the four themes of "overlapping, continuity, circulation and co creation". According to statistics, since 2008, Guangzhou International Light and Textile City, together with China Textile Information Center and National Textile Product Development Center, has held the release of the fashion trend of surface accessories for 15 consecutive years, and has successfully held 30 sessions so far.

At the same time, as the first brand theme IP activity launched, the selection of "popular fashion stores" of Guangzhou International Light Textile City in 2023 will also be launched this month, and together with merchants in other regions of the city, "compete with each other" in popularity, fashion and other aspects, to jointly set off a new wave of store fashion.

(Source: China Textile News Author: Zhang Guidong)