Gong Zhenyu, The Pioneer Of "Three Self And Six Modernizations" In The High-Quality Development Of Hongdou Group

Gong Zhenyu, the pioneer of "three self and six modernizations" in the high-quality development of Hongdou Group

Gong Zhenyu: Deep ploughing group buying, staying at the front line, catching up with others and being a pioneer

As a branch of the clothing industry, professional clothing is the carrier of professional spirit and personal image, and also the window to highlight the connotation of corporate culture. It is known as the "walking card". As the director and director of Guangdong Office of the First Business Unit of Hongdou Professional Wear Company, Gong Zhenyu has contributed to the high-quality development of Hongdou. Over the past 20 years, Gong Zhenyu has been stationed at the front line of business for a long time, deeply rooted in the local market, focused on the financial industry, led the team to expand and create growth, and tackled major projects.

From January to November 2023, under the leadership of Gong Zhenyu, the shipment volume of Guangdong Office of the First Business Unit of Red Bean Professional Wear Company increased by 175% year on year; The profit increased by 320% year on year, ranking first in the comprehensive ranking of the office of the professional clothing company. In December 2023, Gong Zhenyu was awarded the honor of the ninth batch of "high-quality development of" three self and six modernizations "pioneer" in the theme activity of "high-quality development of" three self and six modernizations "carried out by the Party Committee of Red Bean Group.

In recent years, major domestic clothing brands have flocked to the professional clothing 100 billion track to compete for group purchase customization business. In the face of the current situation of low price and homogeneous competition in the professional clothing market, Gong Zhenyu found new opportunities in difficult places and made breakthroughs in difficulties. He focused on the product itself, led the team to study the wearable products that can meet the multi-functional and personalized customization needs of different professional units, and strictly controlled the details of large goods from fabric to production, from quality inspection to packaging; On the one hand, we should focus on service quality. In order to strengthen quality service, the team has been stationed abroad and on business trips all the year round, going deep into the front line of business, maintaining customer ties, and turning many "first time customers" into "repeat customers".

"Customer relationship management is the key to the development of group buying business, and customer satisfaction is the foundation of our sales services." Gong Zhenyu was deeply touched by the priority work of "stock, potential and increment", "By establishing good relationships with customers, we can analyze and classify customers so as to better grasp customer demand and market dynamics. Customer relationship management should not only focus on maintaining and deepening existing customers to transform them into loyal customers, but also constantly develop potential customers to provide a steady stream of new momentum for business development."

After establishing the target customer group, Gong Zhenyu put forward the high requirement of "planning is established, focusing on implementation" to the team, forming a complete set of standardized workflow, defining the implementation standards of various elements from early bidding, proofing, to measurement, order placement, tracking, distribution, feedback, problem handling, etc. after winning the bid, and implementing supervision and tracking on the implementation of after-sales service. In addition, Gong Zhenyu will regularly give directions, focus on the process, show performance, and make evaluations within the business group to ensure that the group purchase work is implemented in detail and effective.

A man is always successful, and a traveler always comes. With Gong Zhenyu's continuous efforts to implement and follow up maintenance, Guangdong Office of the First Business Unit of Red Bean Professional Wear Company has maintained long-term friendly cooperation with nine major customer units, including Huawei and Ping An Bank. In 2023, Gong Zhenyu's team won the bid for two ten million level projects of Guizhou Maotai Liquor Co., Ltd. and China Southern Power Grid (Guangdong) Co., Ltd. Gong Zhenyu helped Guangdong Office of Hongdou Professional Wear Company to achieve sales and profit growth with high-quality service.

While focusing on product and promoting service, Gong Zhenyu always insists on strict requirements for himself according to the standard of excellent Communist Party members, takes the initiative to play the role of responsibility and demonstration, and drives his colleagues around to practice hard and work together with the influence of practical actions. In 2021, he was awarded the "Party Pioneer of Red Bean Group". The Guangdong Office of the First Business Unit of Hongdou Professional Wear led by him was also rated as "the pioneer fortress of high-quality development" by the Party Committee of Hongdou Group because of its strong market attack and outstanding performance.

According to the statistics of China National Garment Association, the demand of professional clothing market in China is about 300 to 500 billion yuan every year, and the broad market prospect will undoubtedly become a new growth highlight of the clothing industry in the future. Just to seize the opportunity of rapid development of the industry, since its establishment, Red Bean Professional Wear Company has always adhered to the strategy of "classic comfort", taking into account the comfort and practicality of clothing in multi-dimensional scenarios such as commuting, indoor and business, and constantly improving its business efficiency and service quality, It has won many honors such as "2019-2020 Industry Influential Brand", "CTEAS After sales Service System Perfection Certification Seven Star (Excellence)".

Facing the future, Gong Zhenyu is full of confidence. He said that he will continue to implement the development strategy of Red Bean Group, focusing on the financial industry and tackling major projects. At the personal level, always maintain the working attitude and professionalism of fighting for the front line and daring to fight, constantly improve the business level and learning ability, and respond to the uncertainty of the external environment with the certainty of self height and quality development; At the team level, continue to optimize the construction of talent echelon system, focus on training high potential talents, create a talent team with strong centripetal force, combat effectiveness and high performance, fully stimulate team vitality and efficiency, form a seven star (excellent) service system, effectively improve customer satisfaction and high stickiness Excellent style writes a vivid footnote for the high-quality development of Hongdou Professional Clothing Company!