Digital And Real Integration Of Fashion Industry: Golden Origin Of Dithering E-Commerce! Fashion Women'S Wear In Guangzhou

Golden origin of dithering e-commerce! Fashion Women's Wear in Guangzhou

On March 12, The "Fashion Women's Wear Look at Guangzhou" seminar of the Golden Origin Plan of Douyin E-commerce was successfully held in the central gate of Guangzhou. Through the guidance of the government and industry associations, platform resource support and business cultivation, we will introduce resources and traffic for the South China women's clothing industry, and promote the integration of digital and real fashion industry in combination with the platform short video, live broadcast and other creative marketing.

The kick-off meeting was hosted by Diaoyin E-commerce, co sponsored by Guangzhou Zhongmen Fashion Port Industrial Technology Co., Ltd. and Guangzhou Yibo Technology Co., Ltd., and strongly supported by Guangdong Garment Industry Association, Guangdong Garment Designers Association, and Guangzhou Pazhou Artificial Intelligence and Digital Economy Pilot Zone Management Committee.

At present, the Golden Origin Plan of Diaoyin Mall has gone deep into many industrial clusters and industrial belts across the country, and efforts have been made to promote the cooperation between source selection product merchants and live broadcast e-commerce talent. This series of activities with the theme of "Fashion Women's Wear in Guangzhou" focused on the e-commerce segment of women's wear in South China, bringing the latest industry information, platform resources, policy interpretation and other information in various forms, such as propaganda meeting, Shangda Construction Association, big business anchor recruitment meeting, anchor and designer brand joint show.

It is worth noting that the South China Selection Center jointly built by Guangzhou Zhongmen Gate and Yibo Technology Co., Ltd. has successfully settled in Guangzhou Zhongmen Gate and officially launched. Relying on the digital and intelligent industrial platform of Guangzhou Zhongmen Fashion Port, give full play to the advantages of tripartite resources, help businesses and talent to cooperate efficiently, and open a new pattern for women's clothing e-commerce in South China.

At the briefing, Tang Bo, the female clothing industry manager of the comprehensive business of Douyin E-commerce, introduced the operation concept of the Golden Origin Plan. Unicom content field and shelf field realize the integration of marketing products and sales. Next, the activity will continue to work through the origin tracking live broadcast, shelf play and short videos. Based on the trend of women's wear in South China, the platform will integrate the key directions for the women's wear market in South China. At the same time, the platform will also give commission policies on commodity cards to help businesses operate.

Ye Yanyu, the author of Diaoyin E-commerce and the business director of South China, the fashion star of the alliance business, disassembled and analyzed two account types, namely, low line profile and high line profile, according to the staffing, content style, pallet strategy and number starting method. He analyzed and interpreted the platform policy in 2024, the growth model of celebrities and the recruitment model of big business anchors. The platform will provide resource support for the recruitment of big business anchors, Such as potential anchor screening and recommendation, account cold start resource support, etc.

Wu Mingwei, head of Yibo supply chain, a service provider, pointed out that the South China Selection Center, which is located in the central gate of Guangzhou, will form a set of efficient and rigorous operation mechanism in terms of product selection, docking and cooperation, with strict access rules and brand endorsement, aiming at the pain points of low efficiency and unsatisfactory cooperation between merchants and talent, so as to make the cooperation between merchants and talent more secure and secure The docking is more efficient and accurate.

Pazhou, as an important development area in Haizhu District, is a key artificial intelligence and digital economy pilot area in Guangzhou. Yao Xiang, head of the Industry Section of Pazhou Management Committee, introduced that in recent years, Pazhou's high-quality economic development has achieved remarkable results, the e-commerce industry ecology has become increasingly rich, and the e-commerce industry in the region has gradually taken shape. Among them, as the benchmark for the upgrading and development of Haizhu District, Guangzhou Zhongmen attracted more than 400 garment enterprises to settle in, actively built a textile and garment 4.0 complex, and helped build a supply chain industrial cluster combining online marketing, offline selection, e-commerce cloud warehouse, and logistics express. In the future, Pazhou will implement the "Six Ones" initiative to promote the development of the live broadcast e-commerce industry, give full play to the advantages of leading enterprises such as Guangzhou Midgate, and focus on the upstream industrial chain of live broadcast and the subdivision of the track of the midstream live broadcast platform.

Yang Zhixiong, Executive General Manager of Guangzhou Zhongdaemun, introduced the industrial advantages and platform advantages of Zhongdaemun, as well as the innovation model of T11 Fashion Designer Brand Center, and showed the efforts and phased achievements made by Zhongdaemun to build a digital and intelligent platform for fashion port industry, build a textile and clothing 4.0 industrial complex, and lead the innovation model of the textile and clothing industry. In the future, we will take the South China Selection Center as the starting point, give full play to the advantages of the digital and intelligent platform of the Zhongmen Fashion Port industry, promote the implementation of the plan for the golden origin of the Diaoyin e-commerce, help the e-commerce platform and brand enterprises to effectively match, and accelerate the digital and real integration development of the fashion industry.

After the activity, the merchants and the talents went to the South China Selection Center to visit and "explore the shops" as soon as possible. The spot atmosphere of the South China Women's Wear Big Business Anchor Recruitment Conference held at the same time by the intended business and the talent was warm. The business and the talent had an efficient communication and docking in the fashionable and elegant T11 art center full of design sense, and many businesses and the talent reached a preliminary intention of cooperation on the spot.

The golden production area plan of Douyin e-commerce - a new opportunity brought by the hot development of Guangzhou fashion women's wear, has injected a strong impetus into the whole Guangzhou women's wear market! The high quality price ratio goods source gathers in the selection center, and Shangda cooperates fully! South China women's clothing look at Guangzhou, the future is worth looking forward to!