"Digital Intelligence, Fashion And Circulation, Wanli Travel" Entered Changshu Garment City, Jiangsu Province

In order to further accelerate the construction of a modern textile industry system, the circulation branch of the China Textile Industry Federation will actively carry out the "Digital Intelligence Fashion Circulation 10000 Miles" activity in the national textile and clothing professional market from 2024. It will visit the national key business districts and leading markets, and carry out research visits, forum exchanges, thematic dialogues, operation diagnosis and other work.

As the largest textile and clothing trading center in East China and a five-star model market for high-quality development at the provincial level, in recent years, Changshu Garment City has relied on the advantages of industrial agglomeration, seized the window opportunity of online cloud market development, and formed a comparative advantage of online and offline integrated development. At present, there are 26 professional markets in the clothing urban area, with a business area of 3.5 million square meters and 32000 shops. In 2023, the online and offline market turnover will be 215.5 billion yuan, up 11.22% year on year.

Changshu Garment City focuses on "one street and one product" to build six characteristic retail blocks for men's clothing, such as "trendy and famous products", to form a women's clothing market represented by Tianhong and trendy women's clothing, small orders represented by Changqing and Foreign Trade Village quickly return to the market, and the "industry belt+live broadcast" market represented by national clothing and world clothing stand firmly in their respective subdivisions. At the same time The sales of featured brands such as mom's clothing continued to rise.

On March 22, Xia Lingmin, secretary-general of China Textile Industry Federation, and Wang Shuiyuan, vice president and secretary-general of China Textile Industry Federation Circulation Branch, led a delegation to Changshu, Jiangsu Province, for investigation and research. They visited Changshu Baima Clothing Market, Changshu Tianhong Clothing City, and remote broadcast base, and had a deep understanding of the development of the local textile and clothing industry.

Changshu Tianhong Clothing City

Constantly improve the business environment and nourish the growth of merchants

When talking about Changshu Tianhong Garment City, the industry is all impressed by its refined management. On the morning of the 22nd, the research team came to Changshu and walked into Tianhong Clothing City.

Changshu Tianhong Garment City Market has a total floor area of 138000 square meters, which is divided into one floor underground and five floors above the ground. It operates fast fashion women's clothing, boutique women's clothing, Zhongda Shu products, European and Korean original lists, designer brands, boutique Han style women's clothing, etc. The market floor business is clear, the brand concentration is high, the product update speed is fast, the fashion is high, and the after-sales service is perfect, It has won the trust of the vast number of purchasers, and has now occupied more than 70% of the retail market in all counties and cities in Jiangsu.

It coincides with the new women's clothing in spring and summer. Changshu Tianhong Clothing City is busy, but orderly. All this comes from the establishment of the market "Fire Channel Management Working Group". It is reported that this group is the latest working group set up by Tianhong to improve the business environment of merchants. It is mainly responsible for the standardized management of merchants' goods stacking, model placement, on-site unpacking and tallying, etc., to ensure the smoothness of the fire fighting channel, to timely rectify and normalize the business activities that occupy the road, and to provide guarantee for the business environment of merchants in the middle of the channel, So as to achieve the stable operation of intermediate merchants.

According to Xu Weimin, the general manager of the market, Changshu Tianhong Garment City has always put service merchants in the first place, constantly optimizing and improving working methods in daily work, and constantly striving to improve the business environment of merchants. The "Fire Channel Management Working Group" is just one aspect of Tianhong's efforts to improve the business environment for merchants. In addition, Tianhong has also set up an online celebrity team to regularly shoot and publicize the business situation of merchants, market activities, highlights of merchants, etc., and expand the publicity matrix of Tianhong Clothing City; Introduce purchase shuttle buses to facilitate Tianhong merchants to communicate and negotiate with Jiangsu Province and surrounding provinces and cities, and provide free lunch for shuttle bus drivers; Build and expand parking lots, increase the number of vehicles parked, reduce parking charge standards and a series of all-round services to warm and nourish businesses to grow.

Changshu Baima Clothing Market

Walk on two legs online and offline

Changshu Baima Clothing Market is adjacent to the "East Gate of Clothing City", with a total construction area of more than 100000 square meters. In recent years, with the rapid development of live broadcast economy, Changshu Baima clothing market has been transformed and upgraded in due time. At present, it is mainly clothing business and e-commerce business, with more than 500 live broadcast merchants. It is a live broadcast base of online celebrity with goods, integrating online celebrity live broadcast, display of goods, sales entities, and training skills.

As the pioneer of Changshu live broadcast base, Changshu Baima Market has been committed to the practice of e-commerce transformation, initially completing the iterative upgrading from the traditional market to a new generation of clothing trade complex of "online+offline, entity+e-commerce" in three years. In 2022, it was awarded the "China Textile and Clothing Live Broadcast Base" by the Circulation Branch of the China Textile Industry Federation. In the live broadcast selection center on the first floor of Changshu Baima Clothing Market, various men's clothing, women's clothing, luggage and other categories from the source high-quality manufacturers in Hebei Province are gathered, which are novel in style and cost-effective. It is understood that in order to serve merchants, Changshu Baima Garment Market has introduced service teams such as JD, Fasthand, Pinduoduo, Tiaoyin, and Video ID to solve real-time problems encountered in live broadcast operations for merchants. At present, merchants in the market send about 30000 orders a day.

Teletransmission live broadcast base

Build a brand step by step

In recent years, Changshu Garment City has seized the development opportunity of live broadcast e-commerce and deeply cultivated the advantages of industrial supply chain. By the end of 2023, there are 23000 stores with live broadcast accounts in the region, more than 50000 relevant employees, and more than 1000 new retail brands for live broadcast. In 2023, the online live broadcast transaction volume of the whole platform will reach 65 billion yuan, up 30% year on year, A series of figures reflect the rapid development of Changshu e-commerce live broadcast.

On the 22nd, the research team walked into the remote broadcast base in Changshu and communicated with the founder face to face. It is understood that the telecast live broadcast base is operated by Suzhou Xiaozhangyu Technology Co., Ltd. With the help of the trend of fast fashion delivery, telecast found that there are more than 4 million fans, ranking among the top ten of the annual clothing delivery anchors of Diaoyin. Zhang Yaowei, the founder, said that Telefa's live broadcast products are all produced by big brands. While maintaining the new frequency and popularity of products, Telefa has also been exploring the brand development route, creating a self owned brand matrix that combines high-end luxury, niche fashion, and the ultimate cost performance ratio, and working with FOG, CDG, EVISU And other first-line fashion brands launched cooperation, launched a number of brand co branded clothing, and gained strong market attention and attraction.

Xia Lingmin and his party learned about the growth process and development pain points of Telecasting in detail, and constantly encouraged the brand development of Telecasting. He said that the brand development of online broadcasting has always been the focus of the industry. The Federation will spare no effort to help in brand cultivation, resource integration, talent growth and other aspects, so as to enable the growth of enterprises.

(Source: China Textile Federation Circulation Branch)