Guangdong Fashion Week: 2024 Guangdong Fashion Week - Spring Grand Opening Show

On April 16, 2024 Guangdong Fashion Week Spring (the 33rd) was grandly opened at Wanbo Fashion Plaza in Panyu, Guangzhou. With the theme of "honoring dreams", this season's Fashion Week will hold more than 50 official theme activities such as new product release, brand ordering, fashion exhibitions, economic and trade exchanges, conference forums, trade shows and sales fairs, and promote the construction of a new modern industrial ecology with industrial interconnection, factor integration, and regional synergy in the form of "debut, debut, and exhibition".

Take clothes as language, show off the trend. The opening show was enthusiastically performed by Biyin Lefen, the leader of China's high-end sportswear. With the theme of "endless travel", it showed the charm of the collision and intersection of China's intangible cultural heritage culture, elite leisure and golf, and the new modern style continues to lead the new fashion of the elite.

As an important "first show" release platform of fashion industry and the fashion event of the Bay Area, this Fashion Week actively promotes the industrial synergy and integration of various cities in the Bay Area, promotes the comprehensive deepening of cooperation among industry parties in talent training, industrial development, commercial connectivity and other fields, and works together to create a "fashion bay area". At the opening ceremony, the "Guangdong Hong Kong Macao Greater Bay Area Fashion Show 2024" sponsored by the Hong Kong Special Administrative Region Government "Creative Hong Kong" and hosted by the Fashion Farm Foundation (FFF) also made a stunning appearance. SZMAN, TUYUE Tuyue, the Fashion and Textile Institute of Hong Kong Polytechnic University The four fashion design units from Hong Kong and other cities in the Greater Bay Area of Macao Productivity and Technology Transfer Center demonstrated the diversified fashion and international characteristics of the Greater Bay Area in the form of fashion shows, showing the creative vitality of fashion design in the Bay Area to the public.

In the next agenda, customized brands such as Ouding and Qunhao will also show their super strength with shocking new products. With intangible cultural heritage as the core and clothing as the carrier, brands such as Longkou, Shangjiukai, Xiaoru skirt coat and Mohua show the new Chinese style style of clothing industry through static exhibition and dynamic release, give play to brand value and transmit cultural power. At the same time, Fashion Week also pays attention to mining and cultivating the strength of original design. Huachi, Zhongyong Yunsha and other original design brands show their determination to design. Peanut Intelligence Bureau will work with Wukong, GGaholiday and other well-known fashion brands to express the trend attitude of the new generation. Also, Li Xiaoyan, the designer of the "Golden Summit Award", brought advanced customization to release "Spring is coming", which reflects the essence of Chinese traditional culture with unique design concepts, exquisite workmanship and high-quality materials, and shows the myriad changes of Chinese design.

In addition, this Fashion Week will show the deep integration of fashion and other fields with the core concept of "fashion+", bringing cross-border surprises to the audience. In the aspect of fashion+life, the audience can experience the application of fashion elements such as coffee aesthetics, trendy light food and cultural and creative products in daily life; In the aspect of fashion+technology, the application of cutting-edge technologies such as Metauniverse and VR in the fashion industry will lead the audience to feel the beauty of the integration of technology and fashion; In the aspect of fashion+art, by exploring the art space and talking with art masters and fashion masters, we will lead the audience to embark on an immersive art journey.