Strengthen The Awareness Of Intellectual Property Rights, And Carry Out Brand Training For Wool Weaving Enterprises In Dalang Town

In order to fully implement the accelerated development strategy of trademark brand empowering enterprises, promote the efficient use of regional brands, and accelerate the realization of intellectual property value, on the occasion of the 24th World Intellectual Property Day, we will closely follow the theme of this year's "intellectual property transformation and application to promote high-quality development", During the period of intellectual property publicity, Dalang Town held brand training sessions for Dalang wool weaving enterprises in Xiangtou Community and Dajingtou Community respectively, to further enhance the core competitiveness of regional brands of Dalang wool weaving. More than 60 enterprises participated in the two training sessions.

After more than 40 years of development, Xiangtou Community and Dajingtou Community in Dalang Town have shown strong vitality in wool weaving and related supporting industries by virtue of their deep accumulation and continuous innovation in the wool weaving industry, and have become important wool products distribution centers in Dalang Town. Among them, Xiangtou Community was awarded the title of "China's First Wool Weaving Village" by China Wool Textile Industry Association in January 2013. The purpose of this training activity is to deepen the understanding and attention of enterprises to intellectual property and brand value. A number of authoritative experts in the field of intellectual property were specially invited to give guidance, and in-depth analysis was made for the participating enterprises on how intellectual property can effectively promote enterprise development.

At the same time, Mr. Li Kewei, Legal Director of Marco Polo Holding Co., Ltd., a well-known local enterprise, was invited to share the theme report of Brand Development and Enterprise Intellectual Property Protection with his rich practical experience. The excellent interpretation of these experts has injected new strength into the construction of the regional brand of wool weaving in Dalang Town, helped enterprises deepen their understanding of the intellectual property rights of regional brands, and built an experience exchange platform.

After the training, many representatives of wool weaving enterprises who participated in the training deeply benefited from it and thought that the two trainings would be very meaningful, targeted and effective. For wool weaving enterprises, learning knowledge related to intellectual property rights can better use their innovation achievements and brand values to improve their independent innovation ability and market competitiveness, and then promote the development of regional brands of Dalang Woolen Weaving and inject strong impetus into high-quality economic development.

(Source: Dalang Woolen Weaving)