Keqiao Textile Special Award To Lead The Innovation And Development Of The Industry

The industry makes the event, and the event boosts the industry, which is a "two-way rush". The textile industry is Keqiao's pillar industry, competitive industry and enriching industry. In recent years, Keqiao District has hosted and held a series of textile fashion creative contests. Through competition to attract talents and promote production, the "flow" of the event has become the "increment" of industrial development, constantly boosting the transformation and upgrading of Keqiao District's textile industry and high-quality economic development.

Special awards to lead the innovative development of the industry

On the morning of April 23, the much anticipated kick-off meeting of 2024 China Fashion Fabric Design Competition was held in Zhejiang Branch of China Textile Information Center. The competition was guided by the China Textile Industry Federation, and hosted by the Productivity Promotion Department of the China Textile Industry Federation and the China Textile City Construction Management Committee.

It is reported that the competition has been held in Keqiao for 8 consecutive times since 2017. In addition to the gold, silver and bronze awards, the competition also launched four individual awards, among which the "China Textile City Innovation Product Individual Award" is aimed at local textile enterprises in Keqiao. "The selection pays attention to the combination of technological innovation and design creativity, and requires enterprises to accurately use seasonal popular colors, have innovative design techniques or unique processing technology, and the fabric color matching is plump and harmonious, with fashionable and distinctive style..." On the scene, Xie Ran, the innovation director of Creative Design Department of China Textile Union, mentioned when interpreting the single award, The establishment of the award aims to fully stimulate the innovation enthusiasm of commercial enterprises in China Textile City, and promote the further improvement of fabric design level of Keqiao enterprises by mining and promoting local high-quality products.

Zhang Bin, the person in charge of Shaoxing Yangshi Textile Co., Ltd., a "veteran" enterprise that has participated in the 6th China Fashion Fabric Design Competition, listened carefully to the sponsor's introduction on the characteristics of the event, award setting, application process and selection criteria. He told the reporter that at present, the enterprise is preparing to participate in this competition, has selected some functional and innovative fabrics, and intends to develop more distinctive fabrics through integration and redesign. "This year, I mainly want to rush this" China Textile City Innovation Product Single Award ", and I feel that I have a good grasp."

The reporter observed that the textile enterprises of Keqiao are generally concerned about such a heavy national event. At the kick-off meeting on the same day, the heads of enterprises and designers who came to participate were gathered together. Because the venue and the number of seats were limited, the sponsor temporarily added seats beside the venue.

Platform empowerment stimulates creative vitality of fabrics

China Fashion Fabric Design Competition is a pioneering and leading national professional event in China's textile industry, which organizes hundreds of fabric enterprises nationwide to participate in the event every year. According to the sponsor, 2231 pieces of works were received in 2023 China Fashion Fabric Design Competition, with 390 participating enterprises. Among them, there are 76 enterprises participating in Keqiao, which launched 429 entries, accounting for one fifth of the total.

Last year, the fabric works of Shaoxing Mirok Textile Co., Ltd. stood out from many competing fabrics and won the silver medal in the competition. "The raw materials are skin friendly cotton and special chenille. The design inspiration of concave and convex texture comes from natural ink painting. The style is balanced between rough and elegant, and the design of lattice geometry adds a sense of fashion to it." Zhou Xiaomei, general manager of "Miracle Textile", introduced her own fist work, as a family treasure. In her opinion, it is the greatest affirmation of the company and its products to defeat many leading enterprises in the industry and win this valuable silver award. "The previous comprehensive awards were won by large domestic textile fabric and clothing enterprises, so we were able to win the awards last year, which also strengthened our confidence in making original functional fabrics in the future, and this road is becoming clearer and clearer."

"The competition is a very good platform. In addition to allowing us to display our own products, we also want to know the gap between our own fabrics and the domestic top technology, fashion, and green fabrics through the competition." Gao Jing, the head of Shaoxing Jingyuan Creative Design Co., Ltd., told reporters that the company has participated in seven consecutive competitions, although only a bunch of winners were awarded, But through the competition, she found more inspiration for design. In the company, Gao Jing also showed reporters a number of embroidery fabrics with acetate fiber added to the bottom cloth. She said that after studying and learning from the award-winning works of last year's competition, she developed several creative fabrics, and the current market sales are considerable.

The superposition effect of promoting production by competition is emerging

The world's textile industry looks at China, and China's textile industry is in Keqiao. After years of development and improvement and multiple rounds of reform and innovation, Keqiao has built the most representative textile cluster base in China, and has embarked on a high-quality development path from tradition to fashion, from single to multiple, and from low-end to high-end.

In recent years, a large number of national and international competitions, including the China Fashion Fabric Design Competition, the Asian Finals of the Global Supermodel Professional League, the Finals of the China Textile and Clothing Innovation and Entrepreneurship Competition, the Sino Italian Youth Future Fashion Design Competition, the Selection and Evaluation Meeting of the Top Ten Textile Fabric Designers and the Training of Advanced Units, have come to Keqiao to capture the latest trends in fashion The creation of a design exchange platform and the selection of design innovation leaders have promoted the innovative output of local enterprises in Keqiao in fabric design, production technology, weaving technology, market promotion and other aspects, linked the collaborative innovation and development of fashion creativity and local competitive industries from a deeper level of the industrial chain, and provided important support for improving the core competitiveness of the industry.

"Keqiao textile enterprises focusing on innovation have sprung up like mushrooms, starting to take a differentiated, medium and high-end line. We also hope that through the event, we can empower textile enterprises with the latest popular trends, new fiber materials and other research results, and improve their comprehensive innovation capabilities." Chen Baojian, deputy director of the National Textile Product Development Center, introduced in an interview that the next China Textile Fabric Talent Skills Competition will also be held in Keqiao, which will not only screen and gather more design talents nationwide, but also help the rise of local original design forces and create regional fashion ecology.

The relevant person in charge of the China Light and Textile Urban Construction Management Committee said that the holding of textile fashion events has a multifaceted and multi-dimensional effect on industrial transformation and upgrading, and is an important starting point for building a modern "international textile city" and comprehensively building "five centers". "We will continue to improve the high-quality fabric enterprise resource pool of China Light Textile City by taking the competition as a medium, and at the same time build three major fashion creative team systems of 'fashion creative design service agency+fashion creative industry development partner+high-quality brand enterprise purchaser', and continue to build a modern international textile fashion city." said the person in charge.

(Source: Keqiao Daily)