Industrial Cluster: Qinghe Cashmere Brand Building Makes "Soft Gold" Shine Globally

In Qinghe County, the cashmere industry is full of vitality. Cashmere here, known as "soft gold", accounts for 50% of the global total production. Through brand building, Qinghe Cashmere has pushed its products to the forefront of domestic and international markets.

[Voice] This is our new logo after the update of Hongtai Cashmere. This update highlights the words "Hongtai" even more

Not long ago, Hebei Haoli Cashmere Technology Co., Ltd., located in Qinghe County, updated the image logo of Hongtai Cashmere brand. As a cashmere industry chain enterprise, the company has achieved a magnificent turn from OEM to independent product design through self created brand in recent years.

[Cui Wenli, General Manager of Hebei Haoli Cashmere Technology Co., Ltd.] Our cashmere products use ultra-fine cashmere, which is about 1 to 2 microns thinner than the cashmere on the market, more soft and comfortable. After our own brand goes to the market, it has improved the profit margin, enhanced the competitiveness of the enterprise in the market, made more consumers know us, and is conducive to the development of our enterprise.

To promote self created brands, Qinghe County continued to increase policy support, and awarded 200000 yuan to newly recognized Chinese well-known trademark enterprises. At present, the Qinghe cashmere industry has 4 well-known trademarks in China, 69 Chinese clothing growth brands, and the "Qinghe cashmere" brand has been listed by the Ministry of Industry and Information Technology in the list of 100 key textile and clothing brands.

[Tang Lei, Office Director of Qinghe Cashmere Industry Development Service Center] We strengthen the publicity and promotion of the regional brand of "Qinghe Cashmere" by promoting the integration of online and offline. Qinghe cashmere has been included in the provincial foreign affairs gift list of "Beijing and Hebei Provinces · Hebei Friendship Ceremony". We are also actively promoting Qinghe Cashmere to become a business class and first-class product of high-speed railway.

With equal emphasis on fashion sense and quality, Qinghe County cooperates with Shenzhen Industrial Design Industry Association and China Fashion Color Association to introduce a team of top designers to ensure that products follow the international trend. At Milan Fashion Week, Hebei Xinhua Cashmere Products Co., Ltd. displayed the perfect combination of design strength and cashmere quality.

[Song Lili, General Manager of Hebei Xinhua Cashmere Products Co., Ltd.] With the theme of "simple lines, fresh aesthetics", combining the comfort of cashmere, using different patterns, three-dimensional tailoring, and soft colors, it presents elegant intellectual sex appeal. So far, five enterprises have confirmed the order plan for the autumn and winter of 2024 with us.

Cultivating private brands and improving product added value can not be separated from product design and innovative research and development. To this end, Qinghe County has established a cashmere design and research center, a provincial cashmere industry technology research institute, and a high-end designer work platform to provide enterprises with product image, logo, style, packaging, market positioning and other comprehensive designs.

[Wang Haiyan, Chief of the Publicity and Marketing Section of Qinghe County Cashmere Industry Development Service Center] These design and development platforms research and design more than 1000 new cashmere garments every year, provide enterprises with plate making techniques for more than 3000 times for free, and have increased the efficiency of enterprises by more than 100 million yuan, benefiting more than 180 enterprises.

The introduction of intelligent manufacturing has also injected new impetus into the upgrading of Qinghe cashmere industry. In the intelligent production workshop of Hebei Jingyue Garment Co., Ltd., workers can weave a cashmere sweater in less than one hour with an automatic computerized flat knitting machine after selecting the style.

[Fang Zhongxue, General Manager of Hebei Jingyue Clothing Co., Ltd.] Previously, it took about two days for us to make a dress with an ordinary film machine, while the full-automatic computerized flat knitting machine not only took a long time to make a dress, but also made it into one piece, seamless and comfortable, which also saved a lot of labor costs.

By increasing the leading role of enterprises above designated size and increasing investment in scientific research and development, more than 60 cashmere enterprises in Qinghe County have realized intelligent research and design, networked purchase and sales, and information-based production management.

[Zheng Chunyu, Director of Qinghe Cashmere Industry Development Service Center] We will accelerate the upgrading of industrial transformation, continue to strengthen brand construction, improve the core competitiveness of the cashmere industry, and make Qinghe a leading "China's Fashion Cashmere City" and a globally influential "World Cashmere Valley" as soon as possible.

Reporter's notes: When we walked into Qinghe, we deeply felt the prosperity and vitality of cashmere industry in this land. From traditional OEM to today's independent brand building, from manual production to the introduction of intelligent manufacturing, Qinghe Cashmere has been steadily advancing on the road of continuous innovation, and "soft gold" has also shone in the global market.

(Source: Xingtai News Network)