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The 29Th China'S "Top Ten" Was Released, And The School Exploded
At present, Generation Z, whose creativity and consumption power go hand in hand, is taking over the Millennials as a leader, and has successively taken the top position in the field of fashion and fashion. And "What does fashion look like in the eyes of the post-00s?" is also a topic worth exploring.
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At 19:30 on the evening of May 20, at the final evaluation site of the 29th China New Fashion Design Award, 62 fashionable young people recommended by 54 national colleges and universities shared their fashion views as Generation Z. The contestants, with their ingenious ideas and sophisticated design techniques, combine Western tailoring with the characteristics of oriental cultural elements, fully reflect the essence and connotation of fashion, fully express their exploration and reverie for the future of fashion, and show the vigorous strength of fashion designers in the new era.
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The "Top Ten" was announced, and they are on the list!
The evaluation makes comprehensive evaluation on the designer's fashion works in terms of integrity, design innovation and overall effect of stage performance through on-site proposition design, final examination, on-site defense and other links.
It is worth mentioning that the contestants are required to design a set of clothing on the spot during the selection of the New Talent Award, complete the clothing effect drawing, style structure back drawing, and express the design inspiration and fabric description in words within the specified time. The contestants created hand-painted works on the spot, including exquisite realistic style and imaginative abstract expression. Each work is full of vitality and emotion.
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The final evaluation panel is composed of well-known designers, marketing experts and fashion media, including Wang Yutao, vice chairman of China Fashion Designers Association, designer of Golden Summit Award, founder of Beautyberry brand, art director, director and creative director of Goliath Group, Wang Dusen, general manager of self portrait and IRO international brand business group, Zhang Yichao, designer of "Golden Summit Award" of China Fashion Awards, Fu Kui, one of the top ten fashion designers in China and chief designer of Beijing White Collar Fashion Co., Ltd., Zhang Peng, the best women's wear designer in China, founder and art director of JUMPER ZHANG brand, Nicole Chen, the manager of NCSPACE buyer's shop, and Fang Xianghua, the winner of the "Golden Scissors Award" of Chinese fashion technology, evaluate their works with an objective and fair attitude.
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Finally, Li Peixuan from the Academy of Fine Arts of Tsinghua University, Chen Bingxu from Jiangxi Institute of Fashion Arts, Chen Lingxin from the Institute of Fashion Arts and Engineering of Beijing Institute of Fashion Arts, Zhao Jiuzhou from the Institute of Arts of Northeast Electric Power University, Hong Shiyi from Jiangxi Institute of Fashion Arts, Zhu Huimin from the Institute of Fashion and Design Arts of Sichuan Normal University Gu Yi from the School of Fashion Design of Dalian University of Technology, Wang Yuner from the School of Fashion Design of Shanghai Institute of Visual Arts, Ma Peiyu from the School of Fashion Design of Wuhan Textile University, and Jiang Xiaomin from the School of Art of Suzhou University won the 29th China Fashion Design Newcomer Award.
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Xiao Rong, teacher of Academy of Fine Arts of Tsinghua University, Chen Long, teacher of Jiangxi Institute of Fashion, Yang Hui, teacher of School of Fashion Arts and Engineering of Beijing Institute of Fashion, Song Defeng, teacher of School of Arts of Northeast Electric Power University, Xiao Hong, teacher of School of Fashion and Design Arts of Sichuan Normal University, Sun Lin, teacher of School of Fashion of Dalian University of Industry, Yang Tianqi, teacher of School of Fashion Design of Shanghai Institute of Visual Arts Yu Qian, a teacher from the School of Fashion Design of Wuhan Textile University, and Li Zhengrong, a teacher from the School of Art of Suzhou University, won the "Excellent Instructor Award" of the 29th China Fashion Design Newcomer Award.
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Academy of Fine Arts of Tsinghua University, Jiangxi Institute of Fashion Arts, School of Fashion Arts and Engineering of Beijing Institute of Fashion Arts, School of Arts of Northeast Electric Power University, School of Fashion and Design Arts of Sichuan Normal University, School of Fashion of Dalian University of Technology, School of Fashion Design of Shanghai Institute of Visual Arts, School of Fashion of Wuhan Textile University The Academy of Arts of Suzhou University won the 2024 "Education Award" for Chinese fashion design, which marks a successful end to this selection.
Multi dimensional evaluation, focusing on "actual combat" to promote education
Different from other fashion design competitions, the "New Talent Award" selection introduces multiple evaluation dimensions, reflecting the "three high" characteristics of high standards, high requirements and high difficulty. Among them, as one of the key evaluation links in the selection of the "New Talent Award", three-dimensional cutting tests not only the creativity of the players, but also the practical ability to turn the virtual into the real. Through on-site proposition, the contestants' on-site cutting operation skills were tested, and a piece of embryonic cloth was printed into a perfect garment shape within three hours, which really tested the real skills of these future garment designers.
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This kind of evaluation method, which combines theoretical knowledge education with practical teaching, has been recognized by many instructors participating in the evaluation. They talked about that the judging and evaluation of the "New Talent Award" not only tests the creative ability of the players, but also their practical ability, so the candidates are required to have both abilities. At present, many designers and students have good drawing ability, but they are weak in the basic skills of fabric and pattern fixing. The draftsmanship examination is an assessment of the comprehensive ability of the candidates.
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In the decision-making process of this selection, many teachers and students once again said that the exchange in the three-dimensional cutting test promoted their continuous learning, updated teaching methods and improved teaching ability. For the majority of students, three-dimensional cutting not only provides a broader stage for display, but also a valuable opportunity for fire experience, which can greatly improve the ability to transform and apply knowledge, and is also a baptism for them to enter their career. Practice brings true knowledge, and classics will be handed down forever. Teachers and students have benefited a lot from this training.
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Cooperate with the Intellectual Property Protection Center to escort the innovation of players
At present, intellectual property protection has become the key driving force for the development of the fashion industry. As the cradle of cultivating elites, colleges and universities have been providing fresh blood for the fashion industry. It is not only an important base for innovation, but also one of the largest producers of intellectual property rights. Especially in terms of original creation, it has its unique R&D advantages. Only by strengthening protection from the source can the subsequent creation, application and protection of intellectual property rights function normally and serve innovative design.
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The "New Talent Award" has always attached importance to the protection of original intellectual property rights. At the beginning of this selection planning, the organizing committee thought about how to organically combine intellectual property rights with innovative design, and promote the formation of high-value design patents from the source of innovation. During the selection period, in order to keep the innovation power flowing and better protect the copyright of the contestants' works, the Organizing Committee, especially in conjunction with the China Fashion Intellectual Property Protection Center, provided free copyright storage services for the contestants' works, which not only strengthened teachers and students' awareness of intellectual property rights, but also promoted the popularization of basic knowledge of intellectual property rights and high-quality transformation of innovative achievements.
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As an important window for tapping new design talents in China and showing teaching achievements in colleges and universities, the "New Talent Award" selection is committed to digging, discovering and cultivating new design talents with the most market potential with the most professional attitude, and delivering the creative power with the most Chinese characteristics to the global fashion industry chain. So far, it has been 29 sessions. It has become a platform for reviewing the teaching level and educational achievements of domestic clothing design, and has made great contributions to the integration of education resources and talent cultivation of clothing specialty.
The selection of this new talent award is not only a demonstration of fashion design creativity and skills, but also a confrontation of innovative ideas, and even a dream seeking trip of generation Z designers to surpass themselves. In the future, the selection of the New Talent Award will further focus on the integrity, synergy and innovation to build a stage for fashion design students and educators to participate, communicate and express.
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