China (Tianmen) Garment E-Commerce Industry Conference Will Be Held From June 27-30

　　 2024 China (Tianmen) Garment E-commerce Industry Conference will be held from June 27 to 30. On June 18, Zhuhai held a press conference to introduce the conference and answer questions from journalists.

At the press conference, Yang Han, a member of the party group of the municipal government and vice mayor, introduced the 2024 China (Tianmen) Garment E-commerce Industry Conference.

In recent years, focusing on industrial undertaking, industrial innovation and industrial upgrading, Tianmen has vigorously supported the apparel industry to find new tracks and create new worlds, opening up new space for industrial development. At present, There are more than 6500 clothing market entities in the city, more than 12000 registered shops on the clothing e-commerce enterprise platform, and more than 400 cross-border e-commerce platform enterprises The formation of new landmarks for the national apparel e-commerce industry accelerated. According to statistics, In 2023, the annual sales volume of clothing e-commerce in the city will reach 500 million pieces and the transaction volume will reach 40 billion yuan 。

This meeting is held with“ New cross-border channel ? New market opportunities ? New future of industry ”The opening ceremony, China (Tianmen) Garment E-commerce High Quality Development Conference, visit and investigation, Tianmen cross-border e-commerce overseas shopping day, "Tianmen Fashion" live broadcast e-commerce festival and other activities were organized by the circulation branch of China Textile Industry Federation, the Tianmen Municipal Party Committee and the municipal government.

The opening ceremony will be held in the city stadium on June 28. At the opening ceremony, the "Prosperity of China's apparel e-commerce ? Tianmen Index" will be released, and the establishment ceremony of China's apparel cross-border e-commerce alliance, project signing and other activities will be held. After the opening ceremony, China (Tianmen) Garment E-commerce High Quality Development Conference will be held. Relevant experts will carry out in-depth discussions and exchanges around the new trend of the development of clothing e-commerce industry and the new trend of the development of clothing e-commerce, and actively explore the new economy, new formats and new models of e-commerce industry development.

During the event, the conference will organize guests to visit Tianmen China Garment E-commerce Mall, Baima Garment Original E-commerce Base and Jiuzhen Garment Industrial Park, fully demonstrate the development ecology of Tianmen Garment E-commerce industry, and further promote investment cooperation; The cross-border e-commerce platforms such as Amazon Global Store and Global Express will also hold a special promotion conference on cross-border e-commerce to explain the application rules, play methods and cross-border solutions of the cross-border platform for Tianmen clothing e-commerce apparel enterprises in detail; The conference will also organize 50 local live broadcast e-commerce businesses in Tianmen to carry out live broadcast, rely on the advantages of Tianmen's industrial chain, provide consumers with high-quality and inexpensive local clothing products, and promote the "Tianmen Fashion" regional public brand.

At present, preparations for the General Assembly have been basically completed.

In the subsequent question session, Xinhua reporter asked: Last year, Tianmen held the China ? Tianmen Garment E-commerce Industry Summit. What are the characteristics of this conference compared with previous ones?

Jin Xia, Director of the Office of the Leading Group for the Preparatory Work, Deputy Secretary General of the Municipal Party Committee and Executive Deputy Director of the Municipal Party Committee Office, introduced that the 2024 China (Tianmen) Garment E-commerce Industry Conference highlights the cross-border theme and reflects the characteristics of the times. In general, this activity presents five highlights.

　　 First, focus on the new trend of cross-border e-commerce. With the theme of "new cross-border channels, new market opportunities, and new future of the industry", this conference explores a new path for the in-depth integration and mutual empowerment of cross-border e-commerce and the clothing industry, and promotes the construction of a new ecosystem for cross-border e-commerce development.

　　 Second, gather new forces for industry development. Experts and scholars in the field of industry were invited to attend the conference, including industry elites such as cross-border e-commerce platforms, clothing brands, e-commerce brands, supply chain institutions, cross-border e-commerce service institutions, etc., leaders of cross-border e-commerce, live broadcast e-commerce, MCN institutions and other platforms, representatives of key provincial and municipal industry associations, professional market representatives and representatives of local clothing e-commerce enterprises. A total of more than 300 people gathered at Tianmen to attend the event.

　　 The third is to achieve new breakthroughs in project signing. The conference will carry out a series of activities such as strategic cooperation signing, investment project signing, etc., to achieve gathering popularity through the conference, promoting development through the gathering momentum, and promoting the transformation of industrial advantages into development success. Since the preparation of the event, all investors have accelerated the progress of negotiation, and it is expected that the quality, quantity and volume of the project signed at this conference will achieve new breakthroughs.

　　 Fourth, explore new ways of win-win cooperation. The conference invited well-known cross-border platforms, heads of national apparel industry belts, supply chain enterprises, cross-border service institutions, industry experts and scholars, who will focus on topics such as "cross-border e-commerce industry development trend", "cross-border compliance and new quality productivity of foreign trade", explore new opportunities and challenges for cross-border e-commerce development, and promote cross-border e-commerce practical experience at home and abroad, We will work together to help China's apparel e-commerce industry forge ahead and develop rapidly in a new cross-border channel.

　　 The fifth is to show the new scene of live delivery. Tianmen clothing products are famous for their high fashion sensitivity and price friendliness, which are favored by the majority of consumers. Their sales have long been in the forefront of platforms such as Pinduoduo and Tiaoyin. This "Tianmen Yishang" live broadcast e-commerce festival will organize more than 50 local high-quality clothing e-commerce enterprises to carry out live broadcast with goods. At that time, more than 400 anchors will launch simultaneously, which will bring you a new experience of fashion shopping.

People's Daily Online reporter asked: At the beginning of last year, the circulation branch of the China Textile Industry Federation and the People's Government of Tianmen launched strategic cooperation. What are the results of the cooperation between the two sides and what are the prospects for the future?

Wang Shuiyuan, Vice President and Secretary General of the Circulation Branch of China Textile Industry Federation, said that last year, the Circulation Branch of China Textile Industry Federation and Tianmen Municipal People's Government reached an agreement "6+1" strategic cooperation agreement 。 Since the cooperation was carried out, the two sides have cooperated tacitly, and all cooperation has been successfully completed with remarkable results.

The two sides jointly held the "2023 China ? Tianmen Garment E-commerce Industry Summit" and the "2023 'Tianmen Cup' China Garment E-commerce Fashion Anchor Competition", released the "Tianmen Declaration on Promoting the Development of China's Garment E-commerce Industry" and the country's first clothing e-commerce industry prosperity index - "China Garment E-commerce Prosperity ? Tianmen Index" We organized and completed the lecture hall of China Textile Federation Circulation Branch - Tianmen Lecture Hall, prepared the Development Plan of Tianmen Garment E-commerce Industrial Base and the Evaluation of Tianmen Garment E-commerce Development, and China Textile and Garment E-commerce Alliance set up a representative office in Tianmen. The two sides have made concerted efforts around industrial undertaking, industrial innovation and industrial upgrading to accelerate the process of online and offline integration, supply chain coordination and domestic and foreign trade integration. The influence and market appeal of Tianmen Garment E-commerce in the whole industry have been significantly improved.

This year, the circulation branch of China Textile Industry Federation will continue to carry out in-depth cooperation with the People's Government of Tianmen City, jointly hold the 2024 China (Tianmen) Garment E-commerce Industry Conference, gather all kinds of high-quality industrial resources across the country, stimulate new quality productivity of clothing e-commerce, and enable high-quality development of Tianmen clothing e-commerce industry.

At the meeting, it will be released Semi annual report of Prosperity of China's Apparel E-commerce ? Tianmen Index We will promote the establishment of the China Apparel Cross border E-commerce Alliance among the top ten apparel e-commerce bases and cross-border institutions in China. At the same time, we will jointly sign a strategic cooperation agreement with Hubei E-commerce Association and Tianmen Municipal People's Government to help Tianmen build a "famous apparel e-commerce city".

In addition, In the second half of this year, the circulation branch of China Textile Industry Federation will also cooperate with the People's Government of Tianmen City to jointly hold an industrial cooperation conference And will carry out visit and docking activities with domestic key industrial clusters and key markets (business districts), further expand the "circle of friends" of Tianmen clothing e-commerce industry cooperation, vigorously expand domestic and foreign markets, strengthen the cooperation between Tianmen City and national key clothing e-commerce industry bases, and help Tianmen clothing e-commerce industry to reach a new level.

The reporter from China Development and Reform Daily asked: In recent years, the apparel e-commerce industry in Tianmen has developed rapidly and achieved a lot. How will Tianmen further expand, optimize and strengthen the apparel e-commerce industry in the next stage?

Huang Caiting, Deputy Director of the Office of the Leading Group for Preparatory Work, Secretary of the Party Leadership Group and Director of the Municipal Bureau of Commerce, introduced that in the next stage, Tianmen will anchor the development direction of "manufacturing+circulation+service", make efforts in supply, platform, talent, brand and other aspects, open up a new track for cross-border e-commerce, and strive to become a new industry benchmark for cross-border e-commerce development.

　　 First, strengthen the chain to supplement the chain and improve the new level of supply. We will further implement the action plan for the textile and clothing supply chain, and guide the apparel e-commerce industry to develop toward the integration of domestic and foreign trade, online and offline integration, and supply chain coordination. Build the supply chain platform system and improve the public service level; Promote the rapid implementation of apparel e-commerce projects and cultivate leading enterprises in the supply chain; Investment attraction is carried out for the broken and weak links of our city's industrial chain to make up for our city's shortcomings in washing, printing and other aspects and women's wear production technology.

　　 The second is to expand the capacity and guide the gathering of new platforms. Focusing on Tianmen China Garment E-commerce Mall and Baima Garment Original E-commerce Industrial Base as carriers, we will improve the upstream and downstream supporting enterprises of the industry, introduce intelligent logistics warehousing enterprises, build distribution centers, build express logistics industrial parks, launch the unified self construction project of Tianmen China Garment E-commerce Mall, further enhance the industrial carrying capacity of the cluster area, and provide a larger platform for enterprise cluster development.

　　 Third, focus on talents and add new impetus to development. Provide policy support for clothing talents in housing and other aspects to help talents take root in Tianmen; Encourage training institutions to set up e-commerce live broadcast, clothing processing skills training classes, implement free vocational training, and provide employment and entrepreneurship guidance; Coordinate vocational colleges to set up courses related to clothing e-commerce, and jointly develop training programs with enterprises to achieve integration of production and education.

　　 Fourth, strengthen the brand and create a new regional benchmark. The "Tianmen Yishang" regional public brand use management measures were introduced to screen local high-quality market players to jointly build brands and provide support to enterprises using the brand. Cooperate with outlets and other brands to jointly build the "Outlets ? Tianmen Fashion" pavilion integrating online and offline development, so that high-quality clothing can go to the country and even the world together with Tianmen business card.

　　 The fifth is to set sail and seize the new track. According to the opinions issued by 9 departments including the Ministry of Commerce on expanding cross-border e-commerce exports and promoting the construction of overseas warehouses, Tianmen will rely on the advantages of the local clothing e-commerce industry to build a display and selection center, cooperate with the cross-border e-commerce platform, establish an industrial belt "online zone", and simultaneously support local enterprises to open overseas warehouses.

Next, Tianmen will provide service guarantee for the main body of the clothing e-commerce market in the city, and contribute to the high-quality development of the clothing e-commerce industry in the city, building a pearl city in Jianghan Plain, and accelerating the construction of the four modernizations synchronous development demonstration zone!

(Source: released by Tianmen)