The Leading National Brand Bosiden And Harbin Officials Have Reached Strategic Cooperation. The "Bosiden&Erbin" Co Branded Series Has Refreshed The National Tide

On June 16, the signing ceremony of "Guochao City" of China Central Radio and Television Station and the Harbin brand release event were held in Harbin with the theme of "Ice City, Summer Capital, New and Tasty". Harbin became the first city to sign a contract with the station's "Guochao City" project. Harbin Municipal People's Government and Bosideng The Group signed a strategic cooperation agreement and released it“ Bosideng &"Erbin" co branded series of fashion shows, with a high position, a high starting point and all-round strategic cooperation, to achieve the "ice and snow" of Guochao City × the leading national brand 。

Mr. Gao Dekang, Chairman of the Textile and Garment Chamber of Commerce of All China Federation of Industry and Commerce, Founder of Bosiden Brand and Chairman and President of Bosiden Group, was invited to attend the event.

At the event site, Bosiden Group signed cooperation agreements with Harbin Municipal People's Government, Economic Development Zone Government and Harbin Madeier Cultural Tourism Investment Group to jointly create winter clothing brand IP.

Harbin Municipal People's Government signed a strategic cooperation agreement with Bosideng Group

Signing representatives: Wang Hesheng (left), Deputy Secretary of the CPC Harbin Municipal Committee and Mayor, Gao Dekang (right)

All China Federation of Industry and Commerce clothing Chairman of the Chamber of Commerce

Gao Dekang, founder of Bosiden brand and chairman and president of Bosiden Group, delivered a speech

Join hands with Guochao City

Bosideng and Harbin's Strange Match of Ice and Snow

Harbin, as one of the birthplaces of the world's ice and snow culture, has beautiful scenery and a long history of ice and snow culture. It is the "Top 10 Chinese Cities for World Tourists". Harbin is also a "blessed place" for Bosiden's entrepreneurship and development. As early as the 1990s, Bosiden brand took root in Harbin and radiated to the north, and expanded the Russian market through "spot trade" to establish its brand market position.

Bosideng Giant Ice Sculpture Appears in Harbin Ice and Snow World

In recent years, Bosideng has returned to its original intention of entrepreneurship, focused on the main channel of down jacket, and focused on the fashion function technology clothing track, taking advantage of the opportunity of Harbin's efforts to build a world-class ice and snow tourist resort and ice and snow economic highland, to achieve high-quality performance growth and brand improvement in the Harbin market. Thanks to the "ice and snow tourism" and "ice and snow economy" in Harbin last year, Bosideng down jacket became the main equipment for tourists in Harbin. Bosiden also deeply participated in Harbin International Fashion Week and built a giant ice sculpture device for down jackets in Harbin's landmark "Ice and Snow World", attracting many tourists to clock in and take photos.

Gao Dekang said that Harbin is the representative of Guochao city, and Bosiden is the representative of Guochao brand. It is a great honor for Bosiden to participate in the launch event of Guochao city of China Radio and Television Corporation. We are also a brand that has grown up through the CCTV platform. We hope to take advantage of the CCTV platform to show the growth, innovation and confidence of Guochao brand. Bosiden will rely on Harbin's ice and snow resources and consumer market resources, give play to its leading advantages in the design, production, brand building and other aspects of ice and snow clothing, achieve the integration of upstream and downstream industrial chains, and interact with cultural and tourism projects in many ways to write a more exciting chapter of development.

Leading fashion function

"Bosden&Erbin" down jacket is coming

"Er Bin" is advised! This time, the "Bosden&Erbin" down jacket is coming!

Bosiden presented a fashion release show, led by internationally renowned supermodel Jiang Xiaoyi and the runner up of "Love for supermodel 3" Fu Huanhuan, showing a number of new and upgraded innovative pieces such as sunscreen clothes, jackets, lightweight down jackets, etc. The "Bosiden Erbin" co branded series, which integrates the Bosiden brand spirit and Harbin urban culture, vividly reflects the relationship of solidarity and symbiosis between the city and the brand, integrates the urban cultural connotation of excellence and exploration into Harbin, and makes people look forward to the winter of "Erbin".

"Bosden&Erbin" co branded series fashion show

While strengthening the core business of down jacket, Bosiden innovates the extension of categories, and develops the fashion function technology clothing track. It is reported that the "Erbin" series is a full range of skiing equipment customized by Bosiden and Harbin in depth cooperation. The ski series is one of the five classic series of Bosiden. At the 2006 Winter Olympics in Turin, Italy, Han Xiaopeng wore Bosiden's tailored and three-dimensional professional ski clothes to win the first gold medal of the snow sports in China's Winter Olympics. Over the years, Bosiden ski series has been upgraded iteratively, applying professional ski clothing technology to popular skiing scenes. This time, the classic skiing series will be combined with Harbin's most representative ice and snow culture and ice and snow tourism to create a full series of "Erbin" skiing equipment that integrates Harbin's "ice and snow city" gene, showing the brand background of Bosiden's forever innovation, surpassing and striving for the first place.

The functional coat, which was unveiled on the same stage, is windproof, vapor permeable, and moisture permeable. At the same time, it is equipped with anti splash technology to meet the needs of outdoor enthusiasts. Compared with the traditional functional coat, it is lighter and more comfortable to wear. Bosiden also introduced the style that uses the inner brushed process and can quickly heat up 2.3 ℃, as well as the style that uses the "century cloth" GORE-TEX and the whole body adopts the non marking adhesive pressing process, so as to provide professional protection without fear of wind and rain. From down jacket to sunscreen and functional coat, Bosiden's adherence to originality and professionalism remains unchanged. Bosiden insists on taking the category as a brand, and brings consumers better products and services through professional cultivation and ultimate innovation in the category of fashion function technology clothing.

Ice and snow with dreams, when the country's tide. Bosiden has been focusing on the down jacket field for 48 years, constantly consolidating the core competitiveness of the brand, and continuously bringing more professional down jacket products to the industry and consumers. In the process of giving the brand a modern image and fashion connotation, Bosiden will work together with Harbin, a "national fashion city", to promote the emergence of national fashion, self-confidence and self-improvement of domestic products, and win a better future with professional quality accumulation and innovation "understanding consumers". (Image source: Exclusive authorization of Bosiden ）