Golden Age · Shining Olympic Sports, Yuxiangfei 2024 Winter New Product Release Conference Continues New Brilliance Of Brand Development

When the wind blows along the Qiantang River, enjoy a fashionable feast that gathers elegance and delicacy. On June 18, Yuxiangfei The 2024 winter new product launch conference ended in Hangzhou Olympic Sports Center, a new landmark of Hangzhou. As the first fashion brand to open a show in Hangzhou Olympic Sports Center, it marks its determination and strength to speed up its run in the field of innovation and aesthetics. With the continuous leap of brand strategy and the steady expansion of market territory, Yuxiangfei, like a boat breaking the waves, has reached a new peak of development at an extraordinary speed. In the light of this "golden age", the brand not only highlights its grand ambition, but also opens a new chapter in its glorious history.

　　 Taste the golden years, interpret the new attitude of fashionable life

At the beginning of the lights, the "Golden Age" theme show of Hangzhou Olympic Sports Center was shining. In the center of the stage, the pure white and flawless ground is like the first snow, which is set off by the brand logo of Yuxiangfei, and combined with the special effects of dreamlike lights, a fashion picture is built together. With the light gradually brightening and the melody rising, the models dressed in the new 2024 winter fashion trend of Yuxiangfei walked on the catwalk with elegant steps and postures, vividly interpreting brand Unique fashion charm and trend charm.

Mr. Ding Shibing, Chairman of Yuxiangfei Brand

Under the spotlight of this press conference, Mr. Ding Shibing, Chairman of Yuxiangfei Brand, and Ms. Zha Xiaomei, Marketing Director, joined hands with brand agents and franchisee representatives to receive interviews from multiple media represented by China National Service Network, to jointly interpret the highlights of this show and convey the brand concept and development. Ding shared in the interview that "the theme of the 'Golden Age' show originated from deep thinking about brand development and the future. The theme not only highlights the pride of the brand, but also conveys the pursuit of a better life. Through the golden age, we hope to convey to consumers that Yuxiangfei is not only a fashion, but also a life attitude".

In addition, regarding the highlights of this conference, Ding highlighted three core aspects: quality, color, and fine planning of materials. The first is quality. The new products use high-quality fabrics and processes to ensure that each product has excellent texture and durability, bringing unparalleled comfort and luxury; In terms of color, bold and innovative use of color, and integration of current popular color and classic color, make the design full of vitality and vitality, and perfectly interpret the theme of golden age. In terms of materials, environmentally friendly materials and sustainable recycled fabrics are selected to reflect the commitment of environmental protection and provide consumers with healthy and environmentally friendly choices.

In the wonderful presentation of the press conference and show, the 2024 winter new product of Tuxiang Philippines appeared one by one through three different but harmonious series - "Fragrant Road", "Winter Quiet" and "Bright Red". Each series, with its ingenious color matching and design concept, wonderfully interprets the brand aesthetic concept. They are like the fashionable women with distinctive personality around us. They show the independence, self-confidence, femininity and gentleness of modern women, as well as the fashionable posture of modern trends. They are impressive.

While presenting this visual feast, Yu Xiangfei also made a wonderful dream across the screen through live broadcast of her video number and official account of Tiaoyin, closely linked with online audience. During the live broadcast, the camera flashed, the wonderful moments were widely recorded and quickly spread on the network, and the likes were forwarded like tide. Every share was a warm celebration of the Yuxiangfei show.

　　 Unite for the future

After 16 years of honing and persistence, Tuxiang Philippines has been steadfast in its original intention and belief; Sixteen years of brilliant achievements have kept in mind the glorious history and imprint of brand growth. On June 19, the "Yuxiangfei Annual Award Ceremony&2024 Winter Wear New Product Launch" was launched in glory. The "Yujiajun" gathered together to go to this grand celebration, and worked together to enter a new stage of development with Yuxiangfei, opening an exciting new chapter of brand.

The annual award ceremony kicked off in an inspiring opening - drum dance "Drum Dance in the Prosperous Age". Later, Mr. Ding Shibing, the chairman of the board, delivered an opening speech, focusing on the 2024 strategic theme of "building a big pattern, innovating brilliantly", and deeply analyzed the retail promotion system of the Yuxiangfei brand. The system is based on five pillars: big business, big marketing, big goods, big data and big members, which work together to weave a sound and efficient brand ecosystem. These forward-looking innovations and solid implementation measures not only greatly enhance the brand's competitive advantage in the market, but also establish Yuxiangfei's unshakable position in the intellectual women's fashion industry.

At the award ceremony, Yu Xiangfei and the "Yu Jiajun" together reviewed the challenging 2023 and selected many brilliant stars of achievement. Adhering to the five core qualities of "responsibility, focus, loyalty, unity, and hard work", "Yu Jiajun" takes the call to come, the ability to fight, and the victory of the battle as the code of conduct. Through unremitting efforts and struggle, it has won outstanding achievements for the Yuxiangfei brand, and has been forging ahead towards the realization of the century long blueprint of the Yuxiangfei brand.

Yu Xiangfei's Fifth Charity Action -- Charity Ambassador

As a national brand, Tuxiangfei shoulders great love, continues to devote itself to public welfare activities, carries forward the spirit of public welfare, and insists on fulfilling the social responsibilities of a leading enterprise. The award of the fifth "Love Action" public welfare ambassador of the brand is not only a reward for the 2023 tulip Philippines public welfare love representatives, but also a loud celebration of corporate social responsibility and sense of mission.

2023 National Top Ten Excellent Stores

Third place in sales in 2023

2023 Sales Runner up

Sales champion in 2023

Collection of Annual Awards of Tulip Philippines in 2023

At this grand award ceremony, Yuxiangfei also presented many awards such as the pioneer of multi store expansion in 2023, the sales and marketing elites of the brand festival, the top ten excellent stores in China, and the first, second and third place in annual sales, and provided some winners with the award of "the tenth stop of Yuxiangfei brand's global tour - the trip to Britain". These awards are not only recognition and appreciation of "Yu Jiajun"'s hard work in 2023, but also their unswerving support for the brand, which has become a strong driving force to promote the continuous and steady progress of Yuxiangfei.

　　 Forged with ingenuity, dream continues

With the "One Heart for the Future" Yuxiangfei The successful conclusion of the 2024 winter new product launch conference witnessed another brilliant event led by innovation in the women's clothing industry. This comprehensive event, which integrates fashion show, award ceremony, empowerment training and new product promotion and ordering, is not only a concentrated demonstration of Yu Xiangfei's deep professional foundation and continuous innovation and exploration in the women's wear market, but also a profound reflection of the brand's persistent pursuit and determination to realize the century old brand dream.

In the face of the future market torrent and increasing competition challenges, as well as the continuous evolution of consumer demand, Yuxiangfei sticks to the corporate mission of "creating good works, making quality change life", and resolutely maintains its unique brand style and characteristics. Every quarter, through the art of clothing, Yu Xiangfei meticulously plans to launch new products, strives to create high-quality domestic products, deeply interprets the connotation of "Made in China", and makes unremitting efforts for the rise of Chinese national clothing brands.