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Balabala Joined Hands With Saideli And Zhengda Square To Enter The Environmental Protection Interactive Science Exhibition Where The Finless Porpoise Went

2024/7/1 17:43:00 20

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From June 22 to 23, a science popularization activity aimed at improving the public's environmental awareness and protecting the finless porpoise and its habitat was held in Shanghai's Zhengda Plaza. On the basis of the successful holding last year, Sima Group Barabala brand, together with Sideli Group and Chia Tai Plaza, jointly launched the "Where the Finless Porpoise Goes 2.0" environmental interactive science exhibition again. This exhibition, with more interactive experience and popular science content, led the audience to understand the survival status and environmental challenges of the finless porpoise, and let the audience learn knowledge in entertainment, We should pay close attention to and protect the finless porpoise.

At the opening ceremony held on the morning of June 22, Mr. Liu Changban, Senior Director of Supply Chain of Suma Garments Co., Ltd., Ms. Pan Yanhua, Director of Downstream Market Development of Saideli Group, Mr. Huang Wenbin, Senior Manager of Sustainable Development of Saideli Group, Ms. Zhou Jiaxuan, CEO of China Commercial Real Estate Innovation Business of Chia Tai Group, Mr. Xue Shidong, Chairman of Yadong Group In their speeches, Mr. Lv Xiaobo, the MAB image expert/documentary director of UNESCO's "Man and the Natural Circle", and Mr. Li Haitao, the artist's representative, jointly said that this exhibition is not only an opportunity to understand and protect the finless porpoise, but also hopes to arouse more people's attention to environmental protection through rich interactive experience and popular science content. It is hoped that through this activity, more people will be called on to participate in the protection of finless porpoise and its habitat, and contribute to the ecological balance of the earth.

During the ribbon cutting ceremony, the guests poured the gilded sand into the launching platform and jointly drew the theme of the event, which is intended to appeal to all sectors of society to work together to contribute to the protection and protection of the biodiversity of Poyang Lake.

From the afternoon of June 22 to June 23, the environmental interactive science popularization exhibition also held a series of colorful interactive science popularization games for children to collect cards and stamps. By participating in the "Green and Environmental Handicraft Workshop", "Come and Come, Find the finless porpoise", "The finless porpoise is hungry", "Funny puzzle challenge" and " These five games are full of fun and knowledge, so that children can learn rich environmental protection knowledge in entertainment and contribute to the protection of finless porpoise.

Interactive small game: green environmental protection manual workshop

During the process of making the environmental bag, the children learned about the appearance characteristics and basic living habits of the finless porpoise, and deepened their understanding and attention to the finless porpoise.

Interactive games: Come and find the finless porpoise together

Let the children know the difference between the finless porpoise and other aquatic creatures, including body shape, behavior and living habits, so as to increase their understanding of the finless porpoise.

Interactive game: finless porpoise "hungry"

Let the children understand the eating habits of the finless porpoise and its position in the food chain, and realize the importance of protecting the food source of the finless porpoise in the process of "feeding" the finless porpoise.

Interactive games: fun puzzle challenge

Enhance the children's hands-on ability and observation, and let them understand the growth and development process of finless porpoise.

Interactive game: protection of finless porpoise habitat

Children can learn the basic knowledge and specific measures of Poyang Lake protection, so as to establish environmental awareness and sense of responsibility in the game.

During the activity, the wonderful moments of the previous colorful Poyang Lake environmental protection and public welfare art exhibition "Where Did the Finless Porpoise Go 1.0" were also displayed. Together with artists BOBO Pan's work "Blue Family" and Li Haitao's work "Unity", they used the power of art to protect the finless porpoise and the biodiversity of Poyang Lake.

BOBO Pan's Blue Family

Li Haitao's "Unity"

The exhibition was also supported by the scientific department of UNESCO, and provided valuable video data for science popularization. These video materials will show the audience the latest progress and scientific research achievements of the global finless porpoise conservation work, and enhance the public's understanding and attention to the finless porpoise and its ecological environment through vivid images.

At the same time, representatives of Sima Group, Sideli Group, Chia Tai Group, Yadong Group, UNESCO and artists were invited to carry out thematic interviews on the topic of green sustainability and environmental protection, hoping that through their respective efforts, they can speak for the protection of biodiversity. Protecting finless porpoise is not only to protect a species, but also to protect the entire ecosystem, It is also an important part of sustainable development.

Ai Shaofang, the public welfare ambassador of Balabala brand, said: Balabala, as the world's leading children's clothing brand, advocates caring for children with love. This "Where the Finless Porpoise Goes 2.0" environmental interactive science exhibition activity also coincides with the concept of Balabala. In the future, Balabala will invest more green and environmental protection elements in product design and development together with upstream and downstream supply chains to further promote the sustainable development of enterprises.

Ai Shaofang, the public welfare ambassador of Balabala brand

Mr. Huang Wenbin, Senior Manager of Sustainable Development of Sideli Group, said that through diversified interactive activities and rich popular science content, this environmental interactive science exhibition has raised the public's awareness of the concern and protection of finless porpoise and its habitat, which Sideli hopes to see. Since 2019, Saideli has jointly launched the Poyang Lake freshwater lake wetland protection project with the International Foundation. The holding of this activity is not only a milestone of the past five years' work, but also a vision for the future. It hopes that through the industrial chain, more people can see and realize the necessity of environmental protection actions.

Huang Wenbin, Senior Manager of Sustainable Development of Sideli Group

Zhou Jiaxuan, CEO of Chia Tai Group's Commercial Real Estate Innovation in China, said: Since its opening, Chia Tai Plaza has been closely combining public welfare with commerce. This interactive science exhibition on environmental protection not only demonstrates the concept of environmental protection, but also provides the public with opportunities to participate in environmental protection actions, which is an important manifestation of the integration of environmental protection and commerce in Chia Tai Plaza. In the future, we look forward to presenting business, science popularization and green environmental protection as an integrated ecological closed-loop in different ways. Chia Tai Group will also work with more partners to promote the sustainable development of business and life.

Zhou Jiaxuan, CEO of China Commercial Real Estate Innovation of Chia Tai Group

Zhang Tianyu, Director of Planning and Design Department of Yadong Group, said that in this "Where the Finless Porpoise Goes 2.0" environmental interactive science exhibition, Yadong Group and Sedley Lysell jointly created handmade bags as gifts for everyone. These handmade bags not only show the common concern of both sides for environmental protection and handicrafts, but also symbolize the commitment to the protection of the finless porpoise and its habitat. In the future, Yadong Group will continue to develop green products and green production capacity, create the concept of green supply chain, commit to energy conservation and emission reduction, vigorously transform and upgrade equipment, and make a contribution to the sustainable development of society.

Zhang Tianyu, Director of Planning and Design Department of Yadong Group

Lv Xiaobo, the MAB image expert/documentary director of UNESCO's "Man and Nature Circle", said that at the "Where the Finless Porpoise Goes 2.0" environmental interactive science exhibition, we saw enterprises and institutions such as Barabala, Sadeli, Zhengda Plaza, Yadong Group actively participate in environmental protection. Through display and interactive games, these enterprises not only raised the public's concern for the finless porpoise and its habitat environment, but also brought inspiration for environmental awareness and motivation for action to the society. In the future, we hope that more enterprises and institutions such as Barabala, Saideli, Zhengda Plaza and Yadong Group can participate in environmental protection work together.

Lu Xiaobo, a MAB image expert/documentary director of UNESCO's "Man and the Natural Circle"

Artist Li Haitao said: In recent years, the state has advocated replacing trees with bamboo to promote ecological protection and sustainable use of resources. Inspired by this concept, I specially designed art works related to the protection of finless porpoise at the "Where the Finless Porpoise Goes 2.0" environmental interactive science exhibition, hoping to arouse the audience's attention to the finless porpoise and its habitat through these works. As an artist, I fully understand that we have a responsibility to pay attention to and participate in environmental protection, and also hope to make continuous voice through our own works, so as to influence more people to pay attention to environmental protection and participate in the action of protecting the earth.

Artist Li Haitao

As an important species in the Yangtze River ecosystem, the survival status of finless porpoise directly reflects the environmental health of the Yangtze River basin. Balabala and Sadeli hope that through this activity, more people will be called on to participate in the protection of finless porpoise and its habitat, and contribute to the ecological balance of the earth. Please also pay attention to the follow-up activities of Balabala and Sadeli.

Balabala is committed to providing consumers with more sustainable products such as balabala Green, creating comfortable, safe and sustainable wearing experience for children, and promoting the improvement of ecological environment through all-round innovation in fabric, design and process of products; At the same time, Barabara actively participates in public welfare and social activities, pays attention to children's growth and local community development, and spreads the concept of sustainable development with deeper education and public welfare actions.

Saideli Group is one of the leaders in the global cellulose fiber industry, with a total capacity of more than 2.1 million tons. Cellulose fiber produced by Saideli Group is natural, environmentally friendly and biodegradable, and is an important raw material for the production of clothing, home textile fabrics and sanitary products. Headquartered in Shanghai, the company has sales, marketing and customer service networks covering Asia, Europe and the Americas. Saideli is committed to sustainable development, and continues to provide more environmentally friendly and high-quality cellulose fiber for global famous brands. Give the terminal products distinctive style and better wearing experience.

Shanghai Zhengda Plaza is located on the bank of the Huangpu River in the prime area of Lujiazui, Pudong, Shanghai, known as the "Oriental Wall Street". Since its opening in October 2002, under the guidance of the core principles of the Group, it has always been in the forefront of innovation and development. After years of careful operation, it has become the first real commercial flagship in China and one of the landmark buildings in Lujiazui, Shanghai.