The 31St Haining China Leather Expo Was Held

"Ten thousand horses gallop on the Qianjiang River, and only I have the wonders of the world." In the north of Zhejiang Province and on the north bank of the Qiantang River, Haining, the "Chaocheng City", is known as the "Leather City of China" because of its leather industry cluster of hundreds of billions.

From July 10 to 14, the 31st Haining China Leather Expo and 2024 China Fashion Conference were held there. The Expo will last for five days, with an exhibition area of 20000 square meters, and more than 150 enterprises will participate in the Expo. Chinese fashion ushers in the "Haining moment".

From July 10 to 14, the 31st Haining China Leather Expo and 2024 China Fashion Conference were held in Haining, Zhejiang Province. Pictures provided by the sponsor

"Over the years, Haining has continued to build a fashion industry system consisting of five sectors: leather and fur, clothing, home textile, warp knitting and socks." Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China National Garment Association, said that Haining is not only a microcosm of the booming development of China's county economy, but also a reflection of the upgrading and development of China's textile and clothing industry.

In 1994, Haining China Leather City was officially unveiled, and the phrase "buy leather clothes in Haining" quickly spread across the whole country. Since then, the tide of fashion has been surging in Haining.

At present, Haining China Leather City has a business area of 3.7 million square meters and an annual transaction volume of more than 20 billion yuan. It has become the largest, most influential and most competitive professional market in China. 80% of the national leather clothing transactions and 60% of the new leather clothing reform plan all originate from Haining.

At present, in the face of new development opportunities, where is the Haining tide coming from, and how will the Haining tide set off a new fashion trend with the gesture of "playing the tide"?

On the 12th, at the 2024 China Fashion Summit, an important part of this China Fashion Conference, Zheng Yan, Deputy Director of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, said that at present, China's clothing industry faces four opportunities. Scientific and technological innovation leads the revolution in the industry, digitalization promotes new organizational models and sales channels, and demand upgrading breeds more sales scenarios The new aesthetics, which blends tradition with modernity, is shaping a new clothing culture.

The theme of 2024 China Fashion Summit, an important part of the current China Fashion Conference, has revealed the determination of the place to seek innovation and change after the "year of establishment": "new business", that is, the fashion industry will reform under the tide of digitalization and globalization; "New trend" refers to insight into emerging trends, showing the integration and coexistence of fashion and environmental protection, science and technology, culture and other fields; "New thinking" means encouraging industry practitioners to jump out of the traditional framework and create a new chapter in the fashion industry.

From July 10 to 14, the 31st Haining China Leather Expo and 2024 China Fashion Conference were held in Haining, Zhejiang Province. Pictures provided by the sponsor

It is understood that during the event, the "trump card programs" such as the release of China's international leather and fur fashion trend in the autumn and winter of 2024/25, the 2024 Haining China International Fashion Week, and the 2024 Haining China International Fashion Show will be held successively. Many core leather brands lead the fashion trend of the industry with high-end quality and ingenious design.

Mr. Li, a businessman from Zhuzhou, Hunan Province, has fully arranged his order schedule for Haining. "I am more interested in clothes with national patterns, and have placed orders with several manufacturers. This time, I have gained a lot. I have seen shows and exhibitions, especially several high-quality enterprises. Haining Leather City is indeed the source market of high-end clothing in autumn and winter." Mr. Li said.

"Judging from the current market, our fur clothing has gone out of the low point of development and is showing a steady and positive trend. With the recovery of the market, our sales in the international market is also growing slowly, and the market situation at home and abroad will be better and better." Li Yuzhong, member of the Standing Committee of the Party Committee and vice chairman of the China Light Industry Federation, and chairman of the China Leather Association, said.

It is worth mentioning that the 2024 China Fashion Conference was settled in Haining, which marks that Haining has become the only permanent venue for China Fashion Conference, and "Chaocheng" and fashion are going in both directions.

(Source: China News Network)