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Haining China Home Textile City Hangzhou Haihai Accessories Center Opened Successfully
In recent years, the clothing industry has gradually become a dominant industry in Xucun. The innovative application of jacquard fabrics and Hangzhou style clothing have gradually settled down. With the coordinated development of "home textile+clothing", a fashion butterfly change about national style fabrics is taking place in Xucun.
Traditional craft meets the new trend of the times; Crafted with ingenuity, it will roll the wave of fashion again. In response to the needs of industrial development, on August 12, the 2024 golden autumn promotion season of national fashion fabrics and the opening ceremony of Haining China Home Textile City Hangzhou Haihai Accessories Center were held in Xucun, Haining.
Xia Lingmin, Secretary General of the China Textile Industry Federation, Yan Yan, Vice President of the China Textile Industry Federation, Cao Xuejun, former First Level Inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology and member of the Expert Advisory Committee of the China Textile Industry Federation, Hua Shan, Director of the China Textile Economic Research Center, Ji Wenbo and Zhang Yichao, winners of the "Golden Summit Award" for Chinese fashion design, Cao Yi, Deputy Director of the Standing Committee of Haining Municipal People's Congress, Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government, Xu Xiafang, Vice Chairman of the CPPCC Haining Municipal Committee, Xu Xinfeng, Secretary of the Party Committee of Xucun Town, Haining City, the Communist Party of China, Shen Guofu, Special Vice Chairman of China Home Textile Industry Association and Chairman of Hongda Holding Group Co., Ltd., Cao Yaoqiang, Chairman of Haining Home Textile Industry Association, Yin Xiaohong, Chairman of Haining China Home Textile City Co., Ltd., and others jointly launched the opening ceremony.
Industry leaders, guests, celebrities in fashion design, fabric R&D and trend research and other related fields, heads of well-known clothing brand enterprises, heads of key provincial and municipal business associations, industrial clusters, industrial parks, professional markets, foreign trade platforms, representative inheritors of textile intangible cultural heritage, as well as from Zhejiang, Jiangsu, Guangdong, Shandong, Fujian, Anhui, Sichuan, Hainan, Beijing, Tianjin Fabric buyers from Shanghai and other regions attended the event.
The event was guided by the China Textile Industry Federation, hosted by the China Textile Industry Enterprise Management Association and the Industry Cluster Working Committee of the China Textile Industry Federation, and undertaken by Haining Xucun People's Government and Haining China Home Textile City Co., Ltd.
Deep cooperation in industrial chain
Build cultural influence and fashion discourse power
"In recent years, Haining's textile and garment industry has developed continuously and rapidly, which has become an important support for local economic development. As an important link in the textile and garment industry chain, the quality and innovation level of garment surface accessories have a direct impact on the market competitiveness of products. Therefore, the establishment of a garment surface accessories center is of great significance for promoting the transformation and leap of Haining's textile and garment industry." Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government, said, "The world's cloth art looks at China, and China's cloth art looks at Xu Village." Xu Village home textile has gone through a magnificent development process for more than 40 years. Haining home textile enterprises, with the unique technical advantages of high-precision jacquard, have taken the initiative to open a new track for high-end textile clothing and decorative fabrics, and accelerated the transformation and upgrading of enterprises. Hangzhou Haihai Auxiliary Material Center is needed for the current industrial development and market transformation and upgrading, and will build a good platform for purchase and sales docking cooperation between the supply and demand sides.
Zhang Ruqiang said that he hoped that the Surface Accessories Center would promote the innovation of clothing design and manufacturing through product innovation, strengthen the clothing industry chain of Haining, help build a hundred billion level fashion industry cluster, and become a benchmark and model of the industry.
Yan Yan, vice president of China Textile Industry Federation, said that as a well-known jacquard fabric production base and curtain fabric production and marketing center in China, under the joint promotion of culture and industry, Xucun also actively promotes the perfect combination of traditional culture and modern fashion. Xucun enterprises seize the opportunity of national fashion and actively expand jacquard, brocade The application of refined fabrics such as silk and satin in clothing, home decoration design and other aspects has raised the reputation of "Guochao Fashion Town" and set off a new trend of national style fabrics. Haining China Home Textile City attaches great importance to the geographical advantages of integrating Hangzhou with Shanghai, and strives to build a Hangzhou Sea Accessories Center, which is not only a new highlight of local industrial upgrading, but also an important platform to promote the future development of the textile industry. It is believed that in the future, Haining China Home Textile City · Hangzhou Haihai Accessories Center will strongly shape the voice in the field of fashionable fabrics, and promote the creative transformation and innovative development of Chinese excellent traditional culture.
Yan Yan said that next, he hoped that Xu Village would continue to strengthen the in-depth cooperation between upstream and downstream of the industrial chain, improve the technological research and development and innovation capabilities, and solve the shortage of fabrics and technological bottlenecks; Make full use of digital thinking, grasp the form of digital fashion, and grasp the breaking point of developing new quality productivity in the new wind; Grasp the national brand and national tide, express Chinese fashion with differentiated and characteristic symbols and products, and build cultural influence and fashion discourse.
Culture and digital empowerment
Expand industrial space and promote industrial development
"The end of fashion is the national tide". Standing at a new starting point, Xu Cun has sounded the horn of full strength. This event specially invited Li Zhihui, a technical consultant of Zhejiang Culture Technology Co., Ltd., and Li Li, the president of Dunhuang Network Group Research Institute, to make theme reports, to drive the transformation and upgrading of industries with innovation, and to promote the extension and strengthening of industrial chains with strength and excellence, Empowering industries with digital economy to improve quality and efficiency and contribute to building a "smart city of fashion".
As a "bellwether" company that has focused on the national style hanfu track for seven consecutive years, every year Yuyu (Zhejiang) Culture Technology Co., Ltd. now has more than 13 well-known IP and brands in the industry, including July Eve, Youxiang Rujiu, Yixian Yimu, Jinse and Yusui. In the report of "Demand and Innovation of New Hanfu Fabrics", the company's technical consultant Li Zhizhi deeply analyzed the current market demand of new Hanfu fabrics and fabric innovation. She said that the new quality productivity provides guarantee for the innovation of fabrics, and creating a better life is the desire of the textile people, as well as the choice of the new Hanfu. As the perfect combination of traditional culture and modern fashion, the application and innovation of new Han style clothing fabrics are not only closely linked with the aesthetic and needs of contemporary consumers, but also related to the inheritance and development of traditional culture. Through the continuous exploration and innovation of fabric materials, patterns, and formats, the new Hanfu fabric will surely shine more brightly and lead the fashion trend.
Li Li, president of the Research Institute of Dunhuang Network Group, made a report on "the latest application and practice of artificial intelligence and talent training in cross-border e-commerce industry", introducing the application of cross-border e-commerce AI model and e-commerce talent training. She said that the application of AI technology in market analysis, precision marketing, customer service and other aspects is an important embodiment of the new format and new development of e-commerce sales. At the same time, in the current digital era, compound and innovative talents play a key role in promoting the development of the industry. Under the dual drive of artificial intelligence and talent training, the cross-border e-commerce industry will usher in a more prosperous future.
Build cooperation platform
Let the world see the national tide and push it to the world
In order to further strengthen the collaborative innovation between national fashion fabrics and clothing brand enterprises upstream and downstream, meet the market demand for high-quality and innovative fabrics, accelerate the landing and transformation of new materials and new pattern fabrics, improve the overall image and popularity of Haining fashion fabrics brand, expand market channels, and promote industrial upgrading and transformation, The National Fashion Fabric Innovation Alliance was officially established today. The alliance will further realize upstream and downstream resource sharing and complementary advantages, promote technological innovation and product development, help enterprises develop in the future and build regional brands, and contribute to promoting high-quality development of the textile industry.
Du Gang, Chairman of Dandong Tangren Clothing Co., Ltd., Shao Hongjie, Chairman of Jieensheng (Zhejiang) Technology Co., Ltd., Li Zhizhi, Technical Advisor of Zhejiang Cultural Technology Co., Ltd., Cai Xiufang, Chairman of Shandong Jizhi Technology Life Co., Ltd., Chen Fengyi, General Manager of Haining Dinuo Textile Co., Ltd., Wu Liyun, General Manager of Haining Yunman Textile Co., Ltd Qi Linwei, general manager of Haining Qianpai Textile Co., Ltd., He Rong, general manager of Haining Zhongfang Fabric Technology Co., Ltd., and others jointly launched the founding ceremony of Guofeng Fashion Fabric Innovation Alliance.
At the meeting, the business platform signed strategic cooperation with Haining China Home Textile City · Hangzhou Haihai Auxiliary Material Center, creating opportunities for experience sharing, complementary advantages, strengthening linkage and cooperation between business platforms; The representative inheritors of textile intangible cultural heritage signed strategic cooperation with Zhejiang University of Technology Haining China Home Textile City Textile Intangible Cultural Heritage Creative Center to explore new ways of textile intangible cultural heritage innovation and realize the new development of modern textile fashion enabled by textile intangible cultural heritage.
Xu Weimin, General Manager of Changshu Tianhong Garment City Management Co., Ltd., Lin Chengfa, General Manager of Golden Index Brand Clothing Plaza, Li Li, President of Dunhuang Network Group Research Institute, Meng Hede, Chairman and General Manager of Hede Investment Development (Beijing) Co., Ltd., and Yin Xiaohong, Chairman of Haining China Home Textile City signed strategic cooperation.
Wu Ying, director of Nanjing Chengchuang Yunjin Research Center, Guo Jun, a master of human intangible heritage Yunjin and a representative inheritor of national intangible cultural heritage, Yang Yuzhu, a master of human intangible cultural heritage Yunjin and a representative inheritor of provincial intangible cultural heritage, Chen Qing, general manager of Duyun Miaoyi National Crafts Co., Ltd. and inheritor of Miao costumes, and Yao Bin, general manager of Hangzhou Qingchuan Textile Technology Co., Ltd, Wang Nan, Office Director of Chengdu Jinxunchu Embroidery Culture Communication Co., Ltd., He Qiongduo, Senior Trainer of Hangzhou Jingwei Computer System Engineering Co., Ltd., Liu Guangshe, General Manager of Jiangsu Huaxia Yunjin Weaving Co., Ltd., Qian Zhiyi, Chairman of Zhejiang Huiming Brocade Culture Co., Ltd., and Yan Zhen, General Manager of Suzhou Haojinchuan Brand Management Co., Ltd, He Rong, curator of Zhejiang University of Technology Haining China Home Textile City Textile Intangible Cultural Heritage Creative Museum, signed a strategic cooperation.
After 32 years of spring and autumn, Haining China Home Textile City has formed a pattern of coordinated development of "four major transaction markets" and "industrial supporting service areas", focusing on the innovative development trend of home textile industry, the development of Hangzhou and Hainan clothing industry, the demand for purchase and sales of clothing accessories, and the development needs of market transformation and improvement. Haining China Home Textile City takes home textile decoration city field as a pilot, Hangzhou Haihai Auxiliary Material Center will be built through space transformation, business type adjustment, etc.
It is understood that Hanghai Sea Accessories Center is a new market upgraded from the original home textile decoration city, with a total floor area of 67301 square meters and three floors in total. It is dedicated to creating a professional market for clothing manufacturers to provide fabric and accessories wholesale. In addition, it is also equipped with fashion selection exhibition hall, fashion new product release, large conferences, forums and other venues. Up to now, more than 60 enterprises have signed contracts to settle in, and all kinds of fashionable clothing fabrics, such as jacquard, brocade, silk, xiangyun yarn, cotton, linen, tweed, are available, including many old brand enterprises in Xucun, new Chinese style designer studios, clothing accessories manufacturers, etc.
At the meeting, the leading guests jointly launched the opening ceremony of Haining China Home Textile City · Hangzhou Haihai Accessories Center. It is believed that with the construction and cultivation of the center, it will further improve the new chain of industrial development in Xucun, build a new pattern of industrial development, build a good platform for regional and even national high-end clothing fabric exhibitions, and better promote the expansion, transformation Increase efficiency.
The national fashion fabric supply chain matchmaking meeting held during the event, together with more than 100 high-quality merchants, focused on the display of national fashion fabrics, from brocade, Song brocade, Shu brocade, silk, cloud yarn, to cotton, polyester, bamboo fiber, acetic acid fabric, tweed, etc., a strong national style and national tide came to the face, showing the extraordinary strength and charm of Xu Village's fashion fabrics with a beautiful fashion feast, To comprehensively display the development achievements of "technology, fashion and green" in the upstream and downstream of China's textile industry chain. On site, the intention of both buyers was quickly conveyed, and the exhibitors took samples to explain on site, so as to "ignite" the precise purchase demand with the corresponding products; Purchasers inquire about and take delivery of goods, and some even contact to print, supply and prepay. Business negotiations are in full swing, truly realizing the two-way rush of "purchase" and "purchase".
"Intangible Cultural Heritage East ? Jinyun Chaocheng" Silk Historical Classic Product Exhibition was held at the same time, displaying national style clothing, textile (intangible cultural heritage) cultural and creative products, jewelry, etc. related to silk, not only allowing the public to appreciate the new charm of traditional culture, but also accelerating the fashion of intangible cultural heritage to enter the public's vision and lead a new fashion life.
"Although the road is far, you will come; although things are difficult, you will succeed". On the new journey of further comprehensively deepening the reform, Haining China Home Textile City · Hangzhou Haihai Accessories Center will join hands with industrial enterprises to revive the trend of the country and create a beautiful future.
Before the opening ceremony, Xia Lingmin, secretary-general of the China Textile Industry Federation, Yan Yan, vice president of the China Textile Industry Federation, Cao Xuejun, former first level inspector of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, member of the Expert Advisory Committee of the China Textile Industry Federation, and Cao Yi, vice chairman of the Standing Committee of the Haining Municipal People's Congress, Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government, and other leading guests visited Hangzhou Haihai Auxiliary Material Center.
(Source: China Textile Industry Association Industrial Cluster)
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