This Autumn And Winter, The Concentration Of Clothing Black Technology Has Become Higher

After the summer vacation, the autumn is getting stronger, and the vane of clothing trend points to a new direction again. This autumn and winter, the black technology clothing will continue to advance, and the increasingly diversified color matching formula and clothing style will enter the public's vision. At the same time, outdoor daily use may make "urban outdoor" a new fashion.

In 2023, outdoor footwear and clothing will emerge as a new force in autumn and winter, becoming a high growth category of mainstream e-commerce platforms. With the rise of outdoor sports, this trend will undoubtedly continue to fall and winter 2024. JD data shows that the sales and sales of down jacket, men's clothing, women's clothing and other categories have increased significantly, and outdoor fashion is becoming a popular choice in autumn and winter.

In this season's autumn and winter clothing, the application of scientific and technological elements has become a highlight. Material technologies such as "far-infrared heat storage" and "volcanic rock heat storage" are widely used in autumn and winter clothing such as down jackets, which not only improves the warmth retention performance of clothing, but also brings people a new wearing experience.

With the power of individual products launched by various brands, "Extreme Cold Down Garment" provides solutions for extreme weather with a triple thermal insulation system of far-infrared heating layer, high canopy goose down temperature lock layer and far-infrared heat storage layer, giving consideration to the balance between technology and fashion; "Air down 3.0" thermal insulation material, on the basis of keeping down warm and heat storage, increases machine washable, anti-bacterial and wear-resistant functions, and adapts to a variety of wear styles; "Hot pot down jacket" focuses on "full automatic light absorption and heat generation". New thermal insulation technology fabric plus 80 waterproof down, lightweight and constant temperature, enhance wind resistance, waterproof and antifouling performance.

At the same time, the use of color in autumn and winter clothing shows a trend of diversification. From the retro feeling of Maillard color system, to the vitality of Ankara red, to the simplicity and tolerance of Gray color system, color has become an important means to express personality and emotion. A variety of styles of clothing are emerging, becoming the social card of young people. The rise of new Chinese style, outdoor style, androgynous style and other diversified styles provides a richer choice of clothing.

The rise of light outdoor activities has driven the popularity of urban outdoor style. More and more beauty lovers began to incorporate outdoor clothing into their daily wear, and the discussion volume of this trend on the social media platform continued to rise. Gorpcore (a clothing style focusing on practicality, functionality and outdoor style), practical functional style, mountain system and other outdoor wear styles have become a new fashion for urban wear. This series of clothing styles with both beauty and functionality meet people's dual needs for practicality and fashion, so that people living in cities can become "spiritual outdoor people" anytime and anywhere. Nowadays, light outdoor clothing can be seen in commuting, school, party and other scenes. (Reporter Chen Si)

(Source: Beijing Youth Daily)