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Series Activities Of China Textile Circulation Lecture Hall
In the afternoon of August 23, 2024 China (Guangzhou) Fashion Industry Digital and Intelligent Innovation and Development Conference was held in Guangzhou Baima Garment Market as a series of activities of China Textile Circulation Lecture Hall funded by the Textile Light Science and Technology Education Foundation Textile and Clothing Circulation Special Fund. Under the proposition of "digital, intelligent, innovative, and quality", industry leaders, experts, scholars, market and enterprise representatives discussed and exchanged ideas about the development of new quality productivity in the fashion industry, and discussed in depth how to combine modern cutting-edge technology to promote the information-based, digital, and intelligent transformation of the textile and clothing professional market, and accelerate the formation of new quality productivity in the fashion industry.
The conference was presided over by Wang Shuiyuan, Vice President and Secretary General of China Textile Federation Circulation Branch
Huang Qiuquan, secretary of the party branch of Guangzhou Baima Commercial Operation Management Co., Ltd., said in his speech that since 2020, Baima has stepped up its pace in digital intelligence, independently developed 9 information marketing tools and developed Baima intelligent selection platform, and improved its digital marketing operation capability; Build a Baima young designer brand incubation platform and a digital intelligence innovation platform for the fashion industry to empower the growth of young designers; Give play to the role of the core member of the "wholesale and retail industry chain owner" enterprise, and strengthen the integration of key elements of the industry chain. In the future, Baima will seize the new opportunities brought by the national policies and the high-quality development needs of the industry, accelerate the cultivation of new quality productivity, and promote the innovative development of professional markets.
Xu Jianhua, President of China Textile Federation Circulation Branch, said in his speech that the textile and clothing professional market, as an important link linking the upstream and downstream of the industrial chain and consumers, plays an increasingly important role in promoting research and development design, brand building, industrial chain collaboration and channel integration, and providing high-quality supply for domestic and international consumers. The circulation branch actively responds to the call of the country and the industry, leads the national textile and clothing professional market to carry out comprehensive innovation such as innovation in thinking concept, system and mechanism, mode and business type, management and service, promotes merchants and enterprises to comprehensively improve their product strength, service strength and channel strength with scientific and technological strength, cultural strength and talent strength, and strives to build a "six forces" model system, Actively build an ecosystem integrating content platform, scene platform and supply chain platform, and linking consumer Internet and industrial Internet, to contribute the wisdom and strength of professional market to the development of new quality productivity and the construction of modern industrial system in the industry.
Digital "empowerment" - improving the "intelligence" of manufacturing
The theme and value focus of this conference is a profound grasp and forward-looking response to the current industry development trend.
? Chen Xinping, COO of Zhejiang Lingdi Digital Technology Co., Ltd., delivered a keynote speech titled AIGC Remodeling the Fashion Industry. He said that digital experience has stronger social and experience attributes in e-commerce, social e-commerce and content e-commerce. As a digital tool connecting the consumer Internet and the industrial Internet, 3D+AI technology will empower the digital fashion development of the industry in all aspects of design, development, production and marketing. ?
Wang Zhiwu, CEO of Beijing Zhijing Yunchuang Technology Co., Ltd., in his speech "The Space Computing Era, the New Play of Virtual Digital Human", deeply interpreted the digital human technology in the big model era, and demonstrated how digital people play a role in actual marketing activities such as interaction with consumers and brand image building with actual cases.
Song Weiquan, Director of China Unicom Garment Manufacturing Corps and CMO, and General Manager of Zhejiang Unicom Government Enterprise BG Garment and Textile Industry Department shared "Promoting the Digital Transformation and Upgrading of the Industry, Helping the High Quality Development of the Market". As more high-quality digital industry service providers continue to enter the market, China Unicom, relying on its online communication and computing network digital intelligence capabilities, cooperates with Guangzhou clothing professional markets to carry out digital transformation and upgrading practices in 5G scenario application, commodity operation decision-making brain, industrial economic analysis platform, video content management platform and smart energy consumption management platform.
Entity "Empowering the Market" - Improving the "New Content" of Commerce
In the digital era, data has become an important support and key engine for the development of new quality productivity. With the deepening of the agenda, representatives from industry associations, professional markets and designer brands had a deeper dialogue on how to practice the new quality productivity to empower professional markets to improve quality and upgrade.
Xu Jianhua, President of China Textile Federation Circulation Branch, Huang Qiuquan, Secretary of the Party Branch of Guangzhou Baima Commercial Operation Management Co., Ltd., Wang Jia, full-time Vice President of Guangdong Garment Industry Association, Liu Xueqian, General Manager of Jinan Luokou Garment City, Chen Jihong, one of the top ten designers in Guangdong Province and the founder of its brands, shared their views from their respective fields. The dialogue was hosted by Xu Feng, director of the News Center of China Textile Federation and president of Textile and Clothing Weekly magazine.
The industry's innovative chapters of deepening the integration of data and reality and stimulating new quality productivity are endless. This conference is a staged exhibition of achievements, and at the same time, it brings an open proposition with higher requirements to the industry - by accelerating the integration and innovation of digital technology application scenarios and business models, constantly expanding the development boundary, and reshaping new competitive advantages in the field of industrial circulation.
Create a "fashion city", pursue the new, pursue the quality and run the "number"
As the "city card" of Guangzhou's millennium commercial capital, the professional market, which inherits the traditional advantageous industries and connects with the domestic and foreign markets, is an important carrier of Guangzhou's industrial links, internal and external circulation, and radiation at home and abroad. It is also an important foundation of Guangzhou's trade industry and a strong support for the construction of the Guangdong Hong Kong Macao Greater Bay Area. In recent years, Guangzhou has actively explored the digital transformation of professional markets, achieved phased results, and realized the benign interaction of digital technology "empowering" professional markets and physical markets "empowering" the Internet industry.
As Xia Lingmin, secretary-general of China Textile Federation, said, Baima market seized the opportunity of digital intelligence transformation, continued to explore and develop new formats and models, accelerated the development of new formats such as market procurement trade, actively created an experiential scene, promoted the development of fashion, branding and internationalization, and made significant progress in brand building, market expansion and intellectual property protection. The professional clothing market represented by Baima should continue to consolidate and enhance the brand influence of the market in the next round of upgrading and development. Second, we should seize the opportunity of digital intelligence wave and promote the intelligent upgrading of the market. Third, we should further strengthen the smooth flow of domestic and foreign trade resource elements.
On the way to polish the name card of Guangzhou's "City of Fashion", Guangzhou Baima Garment Market will provide quality products with the core of "original brand design base+factory source store supply chain base", continue to create a quality market of "digital intelligence ISO system+optimized management service efficiency", and provide quality services with the focus of "one-stop batch service+digital intelligence tools", We will strive to promote the four-dimensional development of the professional market "platform exhibition and trade, quality internationalization, digital and intelligent operation, and in-depth service", help the integrated development of the real economy and the digital economy, deepen the coordination and sharing of supply chain resources, and contribute to the development of China's new textile and clothing productivity and the construction of a new pattern of modern industrial system.
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