New Chinese Style Popular National Style Style Leads The Fashion Market

Lixiu Clothing Wholesale Market, located in Nanshan, Shenzhen, is one of the largest original women's clothing distribution centers in China. Here, you can not only learn about the changes in the clothing market, but also feel the fashion trend of women's clothing this autumn in advance. So what types of clothing are likely to be the most popular this autumn?

Wang Yan has been engaged in national style clothing design for nearly 20 years. Since last year, she has obviously felt more consumers' attention to national style clothing. The sales volume of national style clothing has doubled, so she prepared a lot of fabrics in advance this autumn. In fact, this situation is not a case in Lixiu Clothing Wholesale Market. Guofeng Clothing is almost everywhere at present, and many foreign merchants come to purchase it.

Mr. Jing, a Hebei businessman: Last year, I sold 380 million yuan of Guofeng clothing live broadcast on the Internet. This autumn, I feel that the market is still very good. They are all promoting Chinese traditional culture and becoming more and more popular. My friends are all in transition this year, and they are moving towards the national style. Let's see what's new this time.

Whether it is workmanship, design or fabric, compared with the spring and summer styles, the new national style clothing in this autumn has more innovations and highlights. Traditional cultural elements such as buckles, hems, and auspicious clouds and landscapes are increasingly being used in daily clothing.

Feng Junzhu, head of a store in Lixiu Clothing Wholesale Market in Shenzhen, Guangdong, said that since spring and summer this year, the national style has become more popular, and designers will also be encouraged. Affected by the overall environment, the sales volume has doubled. In fact, a small element of Chinese style can be found in every piece of clothing.

Industry insiders told reporters that the price of Guofeng Garments would be higher than that of ordinary clothes. The waistcoat, Chinese shirt and embroidered coat with the price of 300 to 800 yuan are currently the largest shipment, which also increases the shipment amount of stalls to a certain extent. Sales data from all sectors show that in the first half of this year alone, the sales volume of the whole market of Guofeng Clothing has increased by more than 30% year on year. This autumn and winter, the shipment volume and sales amount of Guofeng Clothing are expected to further increase.

Li Fang, president of a fashion industry association in Shenzhen, Guangdong Province: There are nearly ten thousand merchants engaged in the clothing industry in Lixiu District, 60% or 70% of which have Chinese style elements. After the popularity of the new Chinese style, there is basically no seasonality. Especially in autumn and winter, the filling material inside the winter clothing is mainly silk cotton, and the outside fabric is fragrant cloud yarn, silk, brocade.

(Source: CCTV Finance)