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Metersbonwe Will Return To Wenzhou And Start Again After 30 Years

2024/9/2 17:15:00 3

Zhou Chengjian, Founder and Chairman of Metersbonway

　　 On August 28, Metersbonwe held the "Big Brand Outdoor New Product Press Conference for Pingdai Fashion" in Wenzhou, and Zhou Chengjian, founder and chairman of Metersbonwe, and other guests attended the press conference. The Fenglin Shanhuo series of assault suit was launched on the site, which marked that Metersbonwe upgraded the trend of outdoor and put forward the concept of large-scale flat development. Thirty years ago, Metersbonway started its business in Wenzhou. Thirty years later, Metersbonway opened its first life experience pavilion in Wenzhou. At the same time, Guangzhou, Qingdao and Changchun opened at the same time. In addition to the previous stores in Wuhan and Xi'an, Metersbonway has opened seven life experience pavilions in just one month or so.

　　 Return to Wenzhou and set out again after 30 years

　　 Metersbonwe was born in Wenzhou in 1995. It started in Wenzhou 30 years ago, and made a new start in Wenzhou 30 years later. In 1996, Metersbonway's rental bus promotion became a beautiful scenic spot on the streets of Wenzhou and a memory of the youth of Wenzhou citizens at that time. After 28 years, I rented a bus again and brought it back to Wenzhou bus parade 28 years ago from Wuma Street.

　　 Metersbonwe has grown from scratch, from a small enterprise to a national brand. Finally, it realized a national brand, a brand with a scale of 10 billion yuan. Thirty years ago, it realized a new business model of virtual operation, breaking the business model of Wenzhou at that time, which was large, small and complete, and socialized division of labor. But in the past decade, it has gone through a process of ups and downs from 10 billion to 1 billion. Metersbonwe chose to start afresh. Today, he came to Wenzhou again to regain his self-confidence in his youth, to start afresh, to find new benchmarks, to replace big brands, and to achieve the next new goal with ingenuity.

　　 Metersbonwe calls out a big name for Ping Dai

　　 At the press conference, Metersbonwe called out a big name draw, not a simple reprieve. Learn the innovation of leading brands and professional design of outdoor products. Strengthen the continuous innovation of its own category. He said that the product innovation of the benchmarking brand is the basic gene of Metersbonwe. Thirty years ago, under the disorderly competition environment of Wenzhou Miaoguo Temple market, Metersbonwe found that consumers' demand for trendy leisure products was increasing significantly through market research, but at the same time, it found that the Hong Kong funded brand Giordano was the product choice of young people's hot pursuit. Therefore, it was decided to replace Giordano and surpass Giordano's goal and strategic planning, as well as the building of organizational capacity, and it took more than 10 years to achieve the scale of 10 billion yuan.

　　 However, the market environment is like the disordered competition 30 years ago, and it is more necessary to find the level benchmarking and level target of the new track. Today, Metersbonwe not only sees that the trend change of consumers' wearing demand is more inclined to the outdoor life scene, but also has a strong outdoor gene. The giant snowcoat made 30 years ago is the beginning of the gene of Metersbonwe outdoor products. In the past year, we went deep into cities, community markets, supply chains, factories, and did research. Finally, we chose to awaken Metersbonway's outdoor DNA, focus on development from fashion leisure to fashion outdoor, and replace Archaeopteryx. Mr. Zhou Chengjian said that he hoped that Archaeopteryx would become better and better, and that Archaeopteryx would always be our learning benchmark. It said that Metersbonwe could one day enable consumers to wear Archaeopteryx with a comfortable experience.

　　 Criticize the phenomenon of e-commerce buying and returning

　　 Mr. Zhou Chengjian at the press conference said that today's market environment, especially the e-commerce environment, has brought convenience to the society, but also brought some waste to the society. For example, the purchase and return of goods will lead to a huge waste of resources in the society. At the same time, everyone is asking for the price and asking for the low price. Zhou Chengjian said that the Wenzhou market was the same in the past three decades, and the bad currency replaced the good currency. The same is true of today's e-commerce environment. The new 5.0 retail of Metersbonway is to solve the waste problem of social buying and returning. Metersbonwe also plans to open 50 direct life experience halls to provide consumers with the ultimate shopping experience through innovative online and offline integration strategies. Through the 5.0 new retail model, the company has optimized the product development process, focused on consumers, and launched trendy outdoor products that are more in line with market demand.

　　 Metersbonwe has signed contracts with 60 partners from all over the country. Metersbonwe will be able to further expand its market influence, enhance its brand value, and achieve more stable and rapid development. At the same time, Metersbonwe hopes to bring greater business opportunities and market space to Baoma, Gen Z, retailers and other partners, and will continue to bring consumers a better shopping experience and quality of life.