Industrial Cluster: Small Traditional Swimwear Industry Likes To Fight And Dare To Win

In Yinglin Town, Jinjiang, Fujian, orders from all over the world continue to fly, the factory assembly line runs at full capacity, and large trucks shuttle back and forth

"The daily shipment volume is 120000 to 130000 pieces, and the domestic orders have increased by 20%," said Hong Jianku, chairman of Qicai Fox Garment Weaving Co., Ltd.

Yinglin Town, with an area of less than 30 square kilometers, has more than 200 swimwear enterprises. As one of the three major swimwear production bases in China, Yinglin Town's swimwear industry has an annual output value of more than 20 billion yuan, accounting for about 30% of the global market share. One swimsuit in every five swimsuits in the world comes from here.

The industrial chain is complete, from a piece of silk to a piece of clothing, forming a closed loop of upstream, midstream and downstream industries

"5000 pieces shipped in 7 days."

As soon as the order was finalized, Jinjiang Aide Garments Co., Ltd. was in full swing: the procurement department prepared all the raw and auxiliary materials as soon as possible, 100 workers gathered immediately, and four hanging intelligent production lines were fully powered.

One day commissioning, two days stocking, three days production and seven days shipping, Ede Clothing successfully completed the order from the cross-border e-commerce platform Xiyin, and became the core supplier of the platform.

This is a typical "small order quick reaction" order. With the development of e-commerce, the form of global orders has changed - large orders have become smaller, long orders have become shorter, and "small orders with quick turnaround" has become an important supply mode, which puts higher requirements on the capacity adjustment ability of enterprises.

"We can gain competitive advantage under the mode of 'small order quick reaction' thanks to the complete industrial system of Yinglin Town," said Li Xianrong, general manager of Aide Garments.

Entering Fujian Yijin Chemical Fiber Co., Ltd., tons of polyester raw materials are put into the reactor, and the production line spits out snow-white polyester filaments. Beside the production line, the small mountain high silk cakes are waiting to be packed and shipped.

"Polyester, spandex, and acrylic are the main raw materials for swimwear production." Bao Guoliang, general manager of Fujian Yijin Chemical Fiber Co., Ltd., said that Hengyi Petrochemical chose to set up a factory in Yinglin because of its convenient transportation and huge market demand.

Following the truck of Yijin Chemical Fiber, polyester yarn cakes were sent to various warp knitting fabric manufacturers. There, after going through the processes of texturing, warp knitting or weft knitting, dyeing, etc., polyester filaments become various swimwear fabrics.

"You see, this is three-dimensional jacquard fabric. The swimwear made is like fashion, meeting the fashion needs of consumers." Shi Fangfang, deputy secretary-general of Jinjiang Swimming Wear Industry Association, said.

"Yinglin Town has gathered not only upstream chemical fiber enterprises, but also midstream fabric and auxiliary material production enterprises, as well as downstream garment manufacturing and sales enterprises. The industry has formed a closed loop within nearly 30 square kilometers." Li Deming, secretary of the Party Committee of Yinglin Town, said that the perfect industrial chain has made Yinglin swimwear industry have short production cycle, fast market response and strong competitiveness.

Strengthen research and development, distribute all kinds of flower fragrance, sunscreen function and other fabrics emerge in endlessly

The swimwear industry belongs to the traditional manufacturing industry. In the face of increasingly complex external environment and fierce competition from enterprises in Southeast Asia and other regions, how does Yinglin swimwear industry respond?

Insist on innovation and constantly bring forth the new.

Traditional woven fabric is firm, neat and tight. Jinpai Warp Knitting Technology Co., Ltd., however, has developed a new way by means of warp knitting and innovative design to make the fabric have excellent elasticity on the basis of the original woven advantages and improve the wearing comfort.

"This is our self-designed and developed warp knitting imitation woven series product, which was widely recognized by the market once it was launched. It has successfully enabled the upstream and downstream of the industrial chain, with an annual sales of thousands of tons last year." Hong Yingyue, general manager of Jinpai Warp Knitting Technology Co., Ltd., said that the application field of this series of fabrics has expanded from swimwear to outdoor commuter pants, POLO shirts, skin coats, jackets, cotton padded clothes, etc.

With rose fragrance, sunscreen function, cool feeling and skin touching, three-dimensional patterns... Entering the exhibition hall of Jinjiang Swimwear Industry Association, all kinds of fabrics dazzle people. "Although the swimwear industry is a traditional industry, it is not a sunset industry. People's demand for a better life is growing, and innovation in the industry will continue to exist." Shi Fangfang, for example, said that in recent years, the market has increasingly preferred multi-functional fabrics with the characteristics of comfort, environmental protection, antibacterial, fast drying, etc.

Adhere to digitalization and accelerate transformation and upgrading.

When entering the production workshop of Aide Garments, the hanging system on the ceiling keeps turning, and the data of production plan, completion status, current efficiency and so on are clear. "Through digital and intelligent transformation, the production efficiency of the production line has increased by 20% and the qualification rate has increased by 6%," said Li Xianrong.

In recent years, Yinglin Town has accelerated the implementation of the special action of intelligent transformation and digital transformation, organized experts to carry out "free clinic" for the digital transformation of textile and clothing enterprises, customized digital solutions, promoted the overall improvement of production technology, and driven the transformation and upgrading of enterprises.

Love to fight and dare to win, and upgrade the product form from single category to diversification

In the face of fierce global competition, Yinglin swimwear industry is constantly looking for new growth points while striving to improve its internal skills and competitiveness.

"We can't just make swimwear, we need to expand the category." Hong Jianku said that in recent years, the concept of national fitness has been deeply rooted in the hearts of the people, and the demand for yoga clothes, fitness clothes, cycling clothes, diving clothes and other sportswear has increased. These clothes are similar to swimwear fabrics, and the transformation of enterprises has natural advantages.

Finding the transformation needs of enterprises, Yinglin Town Government has become a "shop waiter", helping Yinglin Town's new industry become bigger and stronger with careful services.

Help the new industry set sail by assisting in childbirth and strengthening enterprises through competition.

In April this year, a final show of Jinjiang Yinglin Shangpin International Sportswear Design Competition was held in Wulin traditional village of Jinjiang. On the catwalk of Gucuo, models in fashionable sportswear came in turn, bringing a visual feast to the audience.

The clothes on the models came from 1160 pieces of works submitted by 671 designers at home and abroad, and 32 high-quality supply chain enterprises in Yinglin Town participated in the landing proofing. International design and Yinglin's complete production capacity are combined here.

"Based on the concept of" competition for midwifery, competition for enterprise strength and competition for talent ", we have created a regional brand of" Yinglin Shangpin "that includes swimwear, yoga clothes, fitness clothes, outdoor sportswear and other close fitting sportswear categories, and through holding relevant events, we have introduced international design capabilities to continue to promote industrial upgrading." Li Deming introduced.

The Association assists and builds a platform to promote the connection between supply and demand.

To open up a new track, how to grab orders is the key. In this regard, Jinjiang Swimwear Industry Association launched a "digital service platform", moving offline exhibition halls to online, so that customers thousands of miles away can easily understand enterprise information.

Open the "digital service platform" to display swimwear, yoga pants, printing, accessories, and various products by category; The size, capacity, number of employees and qualifications of the enterprise are clearly visible; Warp knitting machine, weft knitting machine, cutting machine, sewing machine, the type and quantity of equipment are clear at a glance.

Jinjiang Binyi Textile Technology Co., Ltd. is one of the earliest enterprises registered on the platform. Xu Jiabin, the general manager of the company, told the reporter that Yinglin swimwear has a high popularity, and enterprises can take advantage of cluster advantages to better develop the market. Just over two months after its launch, the "digital service platform" has connected 122 upstream and downstream enterprises, facilitating the docking of 10 orders.

Create an environment, release water to raise fish, and give full play to entrepreneurship.

Yinglin Town is subordinate to Jinjiang, Fujian Province. This top 100 county has come out of the well-known "Jinjiang Experience". The government service hall of "handling affairs without entity license" has an online handling rate of 99.71%; The first private enterprise compliance building service alliance in China, providing offline compliance management suggestions; Establish an industry intellectual property development and protection alliance... carry forward the "Jinjiang experience", and the local government is making every effort to build a business service brand of "Jinxin Jinli".

"With the full support of the government departments, entrepreneurs are eager to fight and win." From a small factory to the top 100 local private economy taxpayers, Hong Jianku has deep feelings.

Today, the "Jinjiang Experience" is still being enriched and developed, which also injects endless vitality and vigor into this "world swimwear town".

Source: People's Daily (September 11, 2024, 18th Edition)