Digital Empowering Feicheng Garment Enterprises To "Go Global"

In the digital workshop of the Tai'an Innovation Base Project of Haideisi Group, located in Yiyang Street, Feicheng City, workers are stepping up the production of woolen overcoats and other clothing products customized by Russian customers.

"This year's orders are too busy, and it is estimated that the sales will exceed 350 million yuan." Li Hongxin, general manager of Tai'an Haiyidaisi Textile Technology Co., Ltd., said, "These clothes are worth more than 2 million yuan, and the construction period is only one month. Now we are working overtime."

The Tai'an Innovation Base Project of Haideisi Group, with a total investment of 260 million yuan, is invested and constructed by Hangzhou Haideisi International Trade Group Co., Ltd. It is a signed project of the second Qingdao Summit of Multinational Corporation Leaders. "At present, the project has been completed and put into operation, with an annual production capacity of 6 million garments," said Li Hongxin.

It is understood that the project is based on the digital factory and uses modern information technology to realize the comprehensive application of digitalization and intelligence in the garment production industry, forming an automated digital factory and digital workshop. At the same time, it introduced the Internet digital management platform to realize the intelligent management of finance, production and operation, and build a Tai'an garment industry base integrated with HITEX industry and trade.

"In the face of fierce market competition, Yiyang Street has called for a service brand of" Nothing bothers you, no matter what you need ", and issued the" Ten Measures of Yiyang Street to Support the Digital Transformation of Manufacturing Industry "to provide policy support and assistance for enterprises. In 2023, the digital pilot demonstration of the" integration of management system and industrialization "of Lubian won a reward of 50000 yuan. In August of this year, Darui successfully applied for the implementation of the "Two Modernization Integration Management System". " According to Xiao Qi, deputy director of Yiyang Sub district Office, digital empowerment enables garment processing enterprises to rely on the power of innovation to enhance their ability to earn foreign exchange through exports and achieve double production benefits. At present, the products of the two garment enterprises, Haideisi and Darui Garments, located in the street, are exported to Russia, Australia, South America, South Korea, Switzerland and other countries and regions, showing strong competitiveness and development potential in the international market.

"This year, the company has newly launched 12 intelligent hanging line systems, which are integrated with artificial intelligence technology and realize the deep integration of human, machine and material." Zhang Bin, general manager of Darui Garments Company, said that the automatic cutting system introduced by the company has greatly improved production efficiency.

Digital empowerment works in the same direction, and has its own characteristics in terms of clothing design concepts. In terms of original design, Haydith has set up a professional design team to pursue the international trend and focus on the national trend to create a unique series of clothing styles. "The integrated use of new design elements has not only been recognized and sought after by domestic consumers, but also gained widespread attention and obvious market growth internationally," said Li Hongxin.

Market development requires "going out". Haydith and Darui Garments actively participated in various international clothing exhibitions to show the world their enterprise strength and product features. Through exchanges with foreign customers, we can deeply understand the development trend of the international ready to wear market, adjust the product structure and marketing strategy adaptively, and steadily improve the market competitiveness.

In terms of quality management, the two enterprises strictly implement international standards and make clothes with high quality. Establish and improve the quality management system, implement the whole process control of "cloth inspection - cutting - printing embroidery - sewing - ironing - inspection - packaging", and firmly build the "lifeline" of product quality.

Today, garment processing enterprises in Yiyang Street have become an important pillar of local economic development, a strong guarantee for employment of urban and rural residents, and an effective way for the country to earn foreign exchange through exports. According to the data, Haideisi will produce 6 million pieces of clothing in 2023, realizing a sales revenue of 300 million yuan. Darui Clothing Company will produce 600000 pieces of clothing in 2023, realizing sales revenue of 100 million yuan, and is expected to exceed 150 million yuan in 2024.

From January to August this year, the operating income of the Haydith market increased by 35% compared with the same period last year, and the operating income of Darui Clothing increased by 40% compared with the same period last year. Only two enterprises have employed more than 600 people, effectively driving the healthy development of various industries and regional economic growth.

(Source: Dazhong Daily)