Attention | 2024 Pinghu Fashion Industry Innovation And Development Series Is Ready!

Attention | 2024 Pinghu Fashion Industry Innovation and Development Series is ready!

This summer, as a standard thermal insulation Down Jackets , once hit the hot search due to the hot sales. What are the reasons behind this? In more than ten days, Pinghu will welcome an important annual event - 2024 Pinghu Fashion Industry Innovation and Development Series. Here, you may have the answer you want.

The event is scheduled to be held from September 27 to 30, under the guidance of the China Garment Association, hosted by the People's Government of Pinghu City, and co organized by Pinghu Economic and Information Bureau, Pinghu Bureau of Commerce, Pinghu Garment Cultural Creative Park and Shanghai Shejie Technology Group Co., Ltd. With the theme of "rejuvenation", the event focused on "rejuvenation of science and technology", "rejuvenation of design", "rejuvenation of mutual chain" and "rejuvenation of release", improved the position of Pinghu down in the global value chain, driven the development of related industries such as "luggage" and "stroller", launched the "fashionable Pinghu" regional brand, and stimulated the innovation vitality of the city. 　　

This is not only a platform to display achievements, exchange and cooperation, but also an engine to promote the innovation and development of Pinghu fashion industry. With the help of POP boundary setting&POP trend, this event will gather multiple advantageous resources, build a high-level, deep level and diversified cooperation and exchange platform, and work together to create a new situation of high-quality development of Pinghu Lake.

　　 Why is this event held?

Clothing industry is a traditional competitive industry and an important livelihood industry in Pinghu, and its development affects people's hearts. How can Pinghu garment industry continue its legend in the face of resource constraints, the disappearance of demographic dividend, international environmental changes and other impacts? Where is the way of butterfly transformation?

Opened the historical picture, Pinghu clothing started in the 1980s. After more than 40 years of development, its products have been exported to more than 100 countries, realizing "one of the 100 clothing items in Pinghu in the world". In particular, since 2016, Pinghu down jacket industry has witnessed explosive growth, with more than 1000 upstream and downstream affiliated enterprises, an annual shipment of more than 200 million pieces, and an annual sales of more than 50 billion yuan, accounting for 80% of the market share of fashionable women's down jacket in China.

The achievement is not accidental, but the result of a group of "pioneer" enterprises and entrepreneurs adhering to industry and continuing to "refresh", which provides ideas and references for Pinghu clothing transformation and upgrading.

The main purpose of this conference is not only to "refresh", but also to continue to "refresh". The conference hopes to explore and identify the future focus and breakthrough of the industry, promote the technological iteration and market expansion of the whole industry chain, and deliver a continuous stream of "nuclear power" for Pinghu clothing through innovation salons, joint shows, trend releases and other fashion dinners.

　　 What are the highlights of this conference?

Highlight 1: The regional brand of "Fashion Pinghu" has been released, and the industrial cluster index has been climbing

Regional brands reflect the sum of people's overall impression, cognition and evaluation of a region's industry and products. Nowadays, regional brand has become an indispensable part of regional economy and an important soft power of urban comprehensive competitiveness. Pinghu fashion industry covers a variety of categories, including down jacket, luggage, fashion toys, among which Pinghu down jacket occupies a pivotal position in the global industrial value chain. How to create innovative new advantages? The regional brand of "Fashion Pinghu" was launched at the right time. Taking Pinghu down as a pilot, through customized and specialized cultivation and incubation measures, enable Pinghu enterprises to enhance the added value of their products and improve the quality of regional brand goods, thus promoting the professional, characteristic and intensive development of industrial clusters.

　　 Highlight 2: Fashion Salon Wisdom Enlightens "Renewal", Pinghu Garment Making Legends Rise Again

Legends need to be continued but cannot be defined. A good way to honor classics is to "refresh" classics. Original design, material science and technology, and brand building are all good measures to "refresh", but they can not be separated from the word "wisdom", that is, the continuous output of wisdom. This activity will hold a high-level, high-quality and high standard fashion salon, where many industry elites and fashion celebrities gather to focus on material technology, original design and other dimensions, set off a "brainstorm", collide with "thought sparks", and offer a batch of "golden ideas" for the innovative development of Pinghu fashion industry and the construction of "fashion Pinghu" regional brands.

　　 Highlight 3: Authoritative trend organizations and top designers work together to lead the pinnacle of down

POP trend for 25/26 Down Garment Market in Autumn and Winter Through in-depth analysis, the key trends and development directions of the future autumn and winter down clothing market are revealed. Together with designers at home and abroad, they created original samples of four theme series: "Echo of Time", "New Sky Era", "Joyful" and "City Wild Pastoral". From the prediction and research of fashion trends to the realization of product design, it helps Pinghu to build a commanding height as the global origin of original design of down jackets.

The designers of this cooperation include Mr. Wu Xuekai, the winner of the "Golden Summit Award" for Chinese fashion design; Mr. Sun Dechun, one of China's top ten fashion designers, Ms. Jin Jiaqi, and Japanese designer Michishio Kuniaki、 European designer Agnes Kubiak.

　　 Highlights 4: "show exhibition and trade" positive interaction, and new consumption scenarios

The innovation of consumption scenarios is the key to activating consumption potential. The traditional consumption mode has been difficult to meet the increasingly diversified and personalized needs of consumers, so it is necessary to constantly push through the old and bring forth the new to create a unique and attractive consumption scene. The conference will simultaneously launch activities such as "Fashion Pinghu" Autumn and Winter 2025 Down Garment Fashion Trend and High Quality Supply Chain Integration Exhibition, Pinghu Fashion City Original Down Garment Spot Purchase Festival, Pinghu Good Down Origin Traceability Live Broadcast Festival, which will further shorten the distance between designers, supply chains, brand merchants and consumers, and create an immersive experience environment, Promote the formation of more cooperation and docking and the transformation of supply and demand orders.

　　 Focus 5: Cluster cooperation and joint construction to build a more resilient supply chain

This activity will bring together Shengze, Keqiao, Xitang and other industrial clusters to create original works Down Jackets The sample clothes not only highlight the appeal of style design, but also integrate full scientific and technological elements in terms of functionality. The cooperation between the upstream and downstream of the industrial chain can not only form a strong cluster effect, but also help Pinghu brand to occupy a more favorable position in the international market, and get a greater voice, and work together for a more qualitative future!

Organizer: Pinghu Municipal People's Government

Organizer: Pinghu Economic and Information Bureau

Pinghu Municipal Bureau of Commerce

Pinghu Fashion Culture Creative Park

Shanghai Shejie Technology Group Co., Ltd

Co organizer: Danghu Sub district Office of Pinghu City

Pinghu Economic and Technological Development Zone Management Committee

Pinghu Garment Industry Association

Pinghu luggage and bags Industry Association

Pinghu Children's Bicycle Industry Association

Pinghu E-commerce Industry Association

Pinghu Vocational Secondary School

Pinghu · China Fashion City

Pinghu Sijiqing Down Town

FF · PARK Fashion Park Live Broadcast Base