Robin Hood Official Declared Yang Chaoyue As The New Brand Spokesperson

On September 28, Robin Hood announced the new spokesperson—— Yang Chaoyue This cooperation can be said to be a "two-way journey" worthy of the name. Yang Chaoyue is one of the few entertainers in the entertainment industry who has a significant proportion of fans at all ages. As a British chivalrous thief landing in China, he became a "tyrant" Robin Hood , also because its product's versatile design is also applicable to every age group, and is committed to providing fashionable clothing with quality price ratio for the whole people. This cooperation is also the beginning of both sides to jointly lead a new trend.

Since her debut, Yang Chaoyue has always been active in the public's view. This year, the drama "Hello, Madman!" starring her has carried out a national tour, which not only has a high degree of attention, but also shows the public Yang Chaoyue's plasticity on the drama stage, and her focus and growth on the actor's road. Since his debut, Yang has gone beyond step by step and gradually grown into an actor who transcends self growth under the spotlight. This spirit of continuous growth and self breakthrough has achieved her unique personal charm, which is also an important reason why Robin Hood signed her contract.

As for the cooperation with Robin Hood this time, Yang Chaoyue said: "The simple and fashionable design and practical functionality of Robin Hood brand enable more personal style changes in clothing this winter. He also hopes to contribute to the development of Robin Hood brand through this cooperation. Chaoyue and Robin Hood brand will bring you a warm and special winter experience".

Robin Hood has achieved 150 times GMV growth in three years from 2020 to 2023, with a super explosion from 30 million to 4.5 billion. The sales volume of its black gold series down jacket will reach 3.2 million pieces in 2023, making it a strong piece of down jacket ever. Moreover, Robin Hood's image of "tyrant" in China is deeply loved by girls - "cold, quiet, cool and handsome, but tender only for one woman", and his boyfriend is powerful.

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This signing of Yang Chaoyue is not only due to her spirit of growing and breaking through herself Brand concept In addition, it is also because Robin Hood's previous spokesmen are all men, and they have been mistaken by the public as men's clothing brands, and their products are half and half men's clothing. Now the brand has signed new spokesmen to change the brand's inherent image in the minds of consumers.

Robin Hood has always focused on providing consumers with products with high quality price ratio. Through its brand platform mode, he has linked top manufacturers and high-quality sellers to create common prosperity through "three business linkage". He has greatly improved product quality, optimized costs, and fed back the benefits to consumers. Functionally, he has also hung up other brands at the same price. Taking the Black Gold series as an example, The down jacket is made of soft high-density fabric and high-quality 90 white duck down, which has the "three prevention" functions of windproof, waterproof and antifouling, so that consumers do not need to clean it frequently in winter. In addition, the black gold goose down jacket is made of graphene heat storage fabric in the lining and 90 goose down imported from Hungary, which has many functions such as fast temperature rise, anti drill down, and anti-static.

For this cooperation, Robin Zhang Zhonglin, chairman of Han, said: "In the future, we will continue to launch more high-quality fashion pieces, and we will also work with Yang Chaoyue to explore more interesting forms of cooperation. We believe that this cooperation is just the beginning, and there are more possibilities waiting for us to realize in the future."

It is reported that Robin Hood has fully stocked 5 million pieces of the first batch of goods for the down jacket market this winter. Robin Hood and Yang Chaoyue will bring more surprises to consumers this winter.