The Concept Of Health Preservation Based On The Same Source Of Medicine And Food Is Warming Up, And Will Move Closer To The Mother Baby Channel

In recent years, under the background of the continuous improvement of the health awareness of the whole people, the traditional health concept of "medicine and food come from the same source" has once again shown new vitality. With the continuous improvement of people's quality of life, the pursuit of health has penetrated into all aspects of daily life. As an important part of traditional Chinese medicine, the unique function of recuperating the body and preventing diseases has gradually been recognized by more and more people.

According to the "Three High" Dietary Guidelines for Adults issued by the National Health Commission in 2023, for chronic diseases such as hypertension, recuperation through diet has become an important auxiliary means. On the Taoxi platform, the scale of the drug and food homology market for people with hypertension has expanded rapidly. In 2023, the sales volume of the rolling year will reach 114 million yuan, and the growth rate will be amazing, reaching 72.5%. This data not only shows that the market demand is strong, but also reflects the trust and dependence of consumers on products with the same origin of medicine and food.

It is worth mentioning that this health trend is not only prevalent among middle-aged and elderly people, but also young people are gradually joining the army of health preservation. Among the people who eat, nourish and keep in good health, the proportion of people under 35 years old is increasing year by year, and it will increase by 4.2 percentage points in 2023 compared with the previous year. The young people's attention to health and recognition of traditional health care methods such as medicine and food homology have injected new vitality into the market and promoted the continuous innovation and enrichment of related products.

In such a market environment, some adult drug and food homologous brands began to focus on the mother infant channel. The transformation upsurge of maternal and infant health management stores has provided new development opportunities for these brands. Compared with the adult market, the mother baby channel has a higher customer stickiness, because the mother baby group is more cautious about the choice of products. Once the trust relationship is established, it is easier to form a long-term buying habit.

However, the mother baby channel is not without challenges. In this channel, there are many kinds of products and fierce competition, but few brands can really provide practical empowerment. Therefore, for adult drug and food homologous brands, to successfully enter the mother infant channel, they need to have product advantages and service capabilities.

When selecting mother and baby channels, adult drug and food cognate brands will pay attention to the reputation, professionalism and customer group characteristics of the channel. They hope to cooperate with channels that can provide professional training, product recommendation and after-sales service support to jointly provide more scientific, safe and effective health solutions for mothers and infants. At the same time, the brand will also adjust the product formula and packaging design according to the characteristics of the mother baby channel to better meet the needs of this group.

In general, with the continuous warming of the concept of "medicine and food are the same source of health", it will become a trend for adults to seize the channel of mother and baby. In this process, the brand needs to constantly improve its professional ability and service level, and cooperate with the channel.