Govan KIDS, Together With Star Talent, Lights Up The Opening Show Of Shanghai Fashion Week Children'S Wear Week

October 10 - Govan KIDS brand Shanghai Fashion Week At the opening show of Children's Wear Week, a visual storm was set off with the theme of "Childhood in Snow, Black Gold in Tibet". The star studded lineup and the joining of fashion experts added infinite luster to the feast.

　　 Shining stars, fashion talent show

In this opening show, Govan KIDS specially invited star Batu, Bogu couple, Li Hao, Guo Xiaomin couple, and Chao's father Liu and Zhou Zhou to participate in the show and watch the show. Their participation not only brought high attention to the show, but also showed the depth of cooperation between Govan KIDS brand and stars. In addition, Qingzi, as a well-known anchor of the beauty ONE e-commerce, went on stage with the children to show the goose down clothes co branded by Govan KIDS and Naiva, which became a highlight of the show.

American ONE anchor Keiko was on the catwalk wearing Govan KIDS&Naiva co branded products

Li Hao and Guo Xiaomin

　　 In addition to the stars, many fashion experts, such as Zhen Zhen, Zhang Yicheng, Duan Yina, Muyan Happy Sauce father and daughter, and Little Ah Yu also participated in the catwalk. They wear the new clothes of Govan KIDS and inject new vitality into the brand with their unique fashion sense and influence.

The talent is on the show

　　 At the final stage of the show, Govan KIDS announced that Batu and Bogu were the spokesmen of their new brands. Batu and Bogu couple, with their positive public image and affinity, are consistent with the values of warmth, harmony and family first advocated by Govan KIDS brand. Their participation is expected to further expand the brand's influence.

　　 Govan KIDS&Naiva and Zangdi Blackgold Appear

"Snowy innocence, Tibetan black gold" actually shows two co branded models of Govan KIDS.

At the opening session, Keiko, the anchor of the US ONE e-commerce, joined hands with the young models to appear in the "Black Gold Baby" goose down jacket co branded by Govan KIDS and Naiva, which combines the exquisite craftsmanship and technological innovation of Govan KIDS, as well as the innocence and creativity of Naiva family, bringing a dreamlike fashion experience to the audience. Naiwa family is an original cute pet IP derived from Li Jiaqi's five bears. Its image and story are loved by children.

Batu and Bogu wear "Tibetan Black Gold" generals Gao Fan Jointly with 92 year old Thangka master Gamadler, they showed it to the audience. Two totems in Thangka, Ruyibao and Wisdom Sword, are selected for the "Tibetan Black Gold Series". Ruyi Treasure is designed at the placket, which represents strength and wisdom, and symbolizes peace and auspiciousness. The jewel on Ruyi Treasure is said to be able to cure all diseases, and also has the meaning of health. When the master knew that the pattern was for children, he selected a representative totem, and combined Govan's logo with the sword of wisdom in the Thangka on his hat.

Expert Zhang Yicheng is on the catwalk

Talent Lin Yushan is on the show

Talent Duan Yina is on the show

Mu Yan's Happy Sauce Show

　　 These two co branded products both use their unique black gold color matching and high-end goose down fillers. At the same time, the goose down clothes of this series are filled with the unique "Flying Goose Down" of Govan, and the flocks of the world's five extreme cold gold goose down belts are selected to ensure the warmth and lightness of the products. Blackstone warm yarn fabric and Zhongke heat storage technology jointly developed by the Chinese Academy of Sciences ensure the warmth retention effect and comfort of goose down clothes.

　　 New products emerge repeatedly, highlighting the innovative technology of goose down clothing

In this fashion week, Govan KIDS displayed a number of attractive new product series around the technological innovation and fashion design of high-end children's goose down clothes.

"Govan Snow Shell Parent Child Outdoor Series", designed for outdoor activities, not only has excellent thermal insulation performance, but also increases waterproof and breathability. The fabric is made of black stone wear-resistant yarn (PRO ）, French luxury craft, 10 times wear-resistant, lotus leaf anti splash 4-5 levels, water pressure resistance and moisture permeability value 5k/5k in the national standard, so that children can also keep warm and comfortable in outdoor activities in winter. Full seam glue pressing technology, shielding wind, rain and snow, all-round protection. The designer attaches great importance to details, such as: a snow card bag is set on the left sleeve for easy access to ski cards, the three-dimensional relief snowflake design on the back, and the laser punching reflective effect on the shoulder shows luxury; Double layer snow cap to resist cold; Skin friendly, wind resistant and buffed cuffs can also be transformed into protective gloves.

The annual new color of the brand "Royal Blue Series" has become one of the highlights of this press conference with its unique color and design. The "Paris Blue Gold" series and the "Little Queen Series" specially developed for girls have also won the audience's favor with their exquisite design and color matching.

　　 Gao Fan The new 4.0 upgraded version of the flagship series of Heijin children's goose down clothing shows the brand's new scientific and technological achievements in the field of goose down clothing. These new products incorporate the core technology of Govan goose down. For example, warmth technology: 90 white goose down imported from Hungary is used to achieve a high puffiness of 700+, making goose down clothes light and warm; Thermal technology and combustion technology can quickly heat up when wearing goose down clothes, providing instant warmth preservation effect; Honeycomb gold thermal storage patent: unique thermal storage technology, combined with the patented honeycomb structure design, enhances the warming effect; Volcanic rock self heating yarn fabric is adopted, which has self heating function, providing double warmth for the wearer; Graphene fabric has antibacterial and anti-static functions, and has a certain self heating effect, which provides dual thermal protection together with volcanic rock self heating yarn; Blackgold adopts the patented technology of gold ion heat storage technology, and uses gold lining to improve the warmth retention performance of goose down clothes; Blackstone warm yarn fabric has wind proof, waterproof, wrinkle resistant and other functions; The technology jointly developed by Zhongke Thermal Storage Technology and the Chinese Academy of Sciences uses nano materials and honeycomb thermal storage temperature locking technology to achieve rapid temperature rise.

The new product launch of Govan KIDS not only shows brand Its leading position in goose down technology also reflects its profound understanding of children's fashion and functionality. Through these new products, Govan KIDS once again proved its leadership in the high-end children's goose down clothing market.

In addition, on the show, Tibetan children from Yongguoma Youth Vocational Training School gave a singing performance, demonstrating the charm of intangible cultural heritage in Tibet. This school taught children Thangka skills for free, and Govan KIDS also announced the launch of the "Warm Winter Public Welfare" action to help Thangka schools. Mulan, the head of Govan KIDS, said that she would continue to adhere to the brand concept of "living to protect the warmth of children", continue to innovate, and launch more products that children love.