2024 CKE China Baby&Children Products Exhibition How To Catch The New Industry Wind

In recent years, the maternal and infant consumption environment is undergoing major changes. Under the dual pressure of macroeconomic fluctuations and declining birth rate, infant and child products brands are facing severe challenges and opportunities. The market structure has accelerated its differentiation. The growth model once driven by quantitative change has become unsustainable, and the industry has entered a critical period of in-depth adjustment. In this context, how to find new growth points and achieve sustainable development has become an urgent problem for infant and child products enterprises.

On the one hand, the lack of consumer confidence makes consumers more cautious when purchasing baby and child products, and cost performance is no longer a single consideration. The new generation of parents, as the main consumer group in the current maternal and infant market, pay more attention to the quality and professionalism of their products. The innovation of this consumption concept not only requires infant and child products enterprises to strive for perfection in product research and development, but also needs to pay attention to the scientific and educational significance of products to meet the urgent needs of consumers for high-quality and professional products.

On the other hand, with the diversification and subdivision of market demand, infant and child products enterprises are facing more intense market competition. How to be outstanding among many brands has become a problem that enterprises need to solve urgently. In this context, product innovation has become the key to enterprise breakthrough. However, product innovation is not simple function superposition or appearance improvement, but needs to deeply understand consumer needs, combine new technology and design concepts, and create products that truly meet market needs and have core competitiveness.

So, in such a complex and changing market environment, where can infant and child products enterprises find new growth? Where will product innovation go? 2024 CKE China Baby Products Exhibition may provide us with answers.

As an influential event in the industry, 2024 CKE China Baby&Children's Products Exhibition will be grandly opened in Shanghai New International Expo Center from October 16 to 18. This exhibition not only gathered more than 2500 high-quality exhibitors at home and abroad, but also brought 5200+brands and 50W+products. The exhibition area is more than 23W square meters, and the scale is huge, providing a rich choice space for participants.

It is worth mentioning that this exhibition will also hold several professional exhibitions at the same time, such as CTE China Toy Exhibition&Chaoplay Exhibition, CLE China Licensing Exhibition, CPE China Preschool Education Exhibition, forming a multi-dimensional exhibition platform covering infant and child products, toys, Chaoplay, licensing, preschool education and other fields.

For infant and children's products enterprises, participation in 2024 CKE China Infant and Children's Products Exhibition is undoubtedly a rare learning and exchange opportunity. Here, they can deeply understand the market dynamics and consumer demand, and find new market trends and growth points; At the same time, it can also carry out in-depth exchanges and cooperation with domestic and foreign peers to jointly promote the diversification, differentiation and scientific development of the baby and child products market.