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Jihua Clothing Branch Releases New Products To Show Brand Charm

2024/10/28 18:52:00 0

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　　 In autumn October, Shijiazhuang, which is intertwined with history and modernity, witnessed an important moment - on October 19, the new product conference of Jihua Group Co., Ltd. Clothing Branch (hereinafter referred to as "Jihua Clothing Branch") was in full bloom. This press conference with the theme of "grasping the opportunities of the world and moving forward bravely" not only vividly demonstrated the cutting-edge research and development achievements of Jihua Garment Branch, but also showed the industry its innovative potential and unswerving development determination deeply rooted in the long history.

　　 Centennial inheritance

　　 Red Gene Makes a Brilliant Chapter

　　 This new product release is not only a visual and fashion feast, but also a magnificent picture of inheritance, innovation and dreams drawn by Jihua Garment Branch, which has a hundred years of heritage, in its new journey towards the future, with excellence and innovation as the pen, in the symphony of history and future.

　　 Xia Qianjun, Secretary of the Party Committee and Chairman of the Board of Jihua Group Co., Ltd., said that the predecessor of Jihua Group Co., Ltd. (hereinafter referred to as "Jihua Group") was a military supplies and clothing support enterprise affiliated to the Chinese People's Liberation Army. Its history can be traced back to 1912. It has a hundred years of red gene inheritance and shoulders the lofty mission of "protecting the military, responding to emergencies and serving the people", It has made important contributions to the development of our military. Jihua Group has long been committed to becoming the core supplier of integrated military supplies and equipment support, the leader of modernization of national security emergency supplies and equipment, the leader of functional protective materials, and the most competitive leader of professional clothing in China. The new product release conference held by Jihua Garment Branch is not only a new appearance of Jihua Group in the field of professional outdoor products, but also a good beginning of product transformation and upgrading.

　　 Han Yuefen, Deputy Secretary of the Party Committee of JIHUA Group, pointed out that JIHUA Garment Branch is one of the three branches of "clothing, shoes, textile and printing" carefully built by JIHUA Group to achieve innovation, integrate professional advantageous resources in the industry, strengthen and expand the main industry, and enhance the competitiveness of core products. As the core business segment of Jihua Group, Jihua Garment Branch occupies an important position in Jihua Group in terms of political influence, economic indicators, number of employees, etc. Since its establishment, the company has successfully completed various important tasks entrusted by the state. The release of new clothing products of "assault suit, high-end customized series" fully demonstrates the professional strength and fashionable charm of the products of Jihua Clothing Branch.

　　 Zheng Haitao, Secretary of the Party Committee of Jihua Garment Branch, stressed that 2024 is the initial year for Jihua Group to deepen the reform of its garment sector. Through reform, Jihua Garment Branch has realized intensive management, coordinated operation and specialized production, and improved its comprehensive market service ability of "research, production and marketing"; At the same time, adhere to integrity and innovation, forge ahead, further enhance the market competitiveness, brand building ability, production and manufacturing capacity, and constantly promote the high-quality development of the enterprise. This conference is also an important achievement demonstration of the deepening reform of Jihua Garment Branch, marking that the company has taken another solid step towards high-quality development.

　　 Innovation leading

　　 Perfect integration of technology and fashion

　　 The three branches of "clothing, shoes and boots, textile printing" with strong market competitiveness built by Jihua Group, adhering to the purpose of "innovation is the core power of enterprise development", fully demonstrate strong strength and huge potential in their respective professional fields. Xia Qianjun told the reporter that Jihua Group has always adhered to the leadership of innovation, closely combining technology and fashion, and took the lead in the field of textile and clothing. He hoped that the clothing branch could stand out and gain unique competitive advantages. At the same time, relying on the strong strength of Jihua Group in scientific and technological research and development, as well as the organizational guarantee system covering the whole chain of product research and development, process design, and production guarantee, especially in recent years, it has continuously increased the investment in intelligent and intensive production, which has effectively improved the flexible production guarantee capability, So as to lay a solid foundation for the leap forward development of the clothing branch.

　　 Yang Ling, president of Jihua Group Research Institute and general manager of the System Engineering Center, said that nearly 100 sets of clothing of the "rush suit series and high-end customized series" released by the clothing branch this time closely follow the market demand, integrate technology and fashion, and integrate the scientific and technological achievements of Jihua in the research and development of new materials and new products into product design, It perfectly presents the brand new characteristics and features of JIHUA brand products. Jihua Group has always attached great importance to scientific and technological innovation and talent cultivation. In terms of scientific and technological innovation, we will actively build a "1+4+N" R&D system, strengthen Jihua Research Institute and various professional research institutes, improve their capabilities in many aspects, and form an integrated R&D model of "market demand+product R&D+technical services" to promote the transformation of achievements. In terms of talent training, we will implement the two step strategy of introducing outside and cultivating inside, establish a dual channel talent development system for design and management, create a professional design team with an international perspective, strengthen the construction of designer characteristic studios, and promote the marketization and professionalization of designer management. The press conference also showed the fruitful achievements of Jihua Garment Branch in professional design talents and product innovation.

　　 Liu Weidong, Deputy Secretary of the Party Committee and General Manager of Jihua Garment Branch, said that the two series of new products released this time not only demonstrated the innovative strength of Jihua Garment Branch, but also deeply implemented the mission of "protecting the military, responding to emergencies and serving the people". The design of professional military brigade series reflects the mission of "military protection"; The industrial protection series emphasizing safety highlights the purpose of "serving the people"; Urban outdoor series shows emergency adaptability and practicability; Urban business series integrates technology and fashion; The high-end customized series meet the needs of high quality and individuation. This professional design, research and development ability and market expansion ability also fully reflect the determination and strength of the clothing branch to further build and improve the brand products of Jihua.

　　 Zheng Haitao stressed that, adhering to the innovative concept, Jihua Garment Branch has established a professional research and development department - Professional Garment Research Institute, and achieved the full chain coverage from product innovation to technical service transformation through the "three centers and six branches" architecture model. Among them, three centers include product innovation research center, technology service transformation center, and inspection and testing center; The six branches are 3502 Research Institute, 3506 Research Institute, 3534 Research Institute, 3536 Research Institute, Hat Research Institute, and Fitting and Equipment Research Institute. These institutions have clear division of labor and close cooperation, which provide strong technical support for product research and development, and also ensure that Jihua Garment Branch can quickly respond to market demand and continuously launch high-quality products.

　　 Grasp the "opportunity"

　　 Improve brand competitiveness and influence

　　 In the new journey towards the future, the three branches of Jihua Group represented by the clothing branch showed a forward-looking strategic layout and a good trend of sustainable development. Xia Qianjun said that Jihua Group will continue to maintain its strategic focus and make every effort to achieve its brand development goals. In particular, it will continue to strengthen the construction of talent team, including the introduction of brand leading talents, focusing on the target positioning of the leader of Jihua professional clothing, focusing on specific fields, and actively building the most influential civil servant customized clothing brand in China, Continuously introduce and improve effective measures to enhance brand competitiveness and influence to achieve sustainable development. At the same time, Jihua Garment Branch will closely focus on the strategic positioning of the Party Committee of Jihua Group, continue to build the competitiveness and influence of the brand of Jihua, and is determined to become "the core supplier of military integrated military supplies and equipment support, the leader in the modernization of national security emergency supplies and equipment, the leader in functional protective materials, and the most competitive leader in professional clothing" The core strength of. 　　

　　 Zheng Haitao said that Jihua Garment Branch will take this press conference as a new starting point, take the strategic planning of Jihua Group as a guide, take deepening reform and scientific and technological innovation as a driving force, and comprehensively improve the seven capabilities of the enterprise, including "party building leadership, enterprise governance, industrial upgrading, scientific and technological innovation, talent support, risk prevention and control, supervision and guarantee" through multiple ways. At the same time, Jihua Garment Branch will integrate fashion trends and consumer needs, integrate more technology and creativity into clothing design, pay attention to the comfort, uniqueness and quality of products, constantly upgrade product design and strictly control quality, launch more high-quality and high-performance clothing products, and contribute to helping Jihua Group develop new productivity and promote the prosperity of the clothing industry.

　　 "Grasping the opportunity and moving forward bravely" is not only the theme of this press conference of Jihua Garment Branch, but also a vivid interpretation of its future development. With the red gene inherited for a century, Jihua Garment Branch will adhere to the innovation concept, take science and technology as the guide, take quality as the foundation, continue to promote brand upgrading and industrial progress, and contribute to the prosperity of China's garment industry.