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Long Manchen AM/JASMINE2024 Autumn And Winter New Product Release - Breaking The Routine · Fashion Boundless

2024/11/4 17:12:00 0

　　 Long Manchen AM/JASMINE Gaoding Fashion Brand Autumn and Winter New Product Release Conference will be held in Haohua Art Center on November 2, 2024. It is also the third new product release after the release of China International Fashion Week and Beijing Fashion Week, which is a high-profile new product release. At the same time, many fashion experts gathered in Haohua Art Center to witness the bright light of Long Manchen AM/JASMINE in this autumn and winter.

　　 The show site is located in Haohua Cultural and Creative Park, Cuigezhuang, Chaoyang District. It was built in the 1990s. After 30 years of land linking and cultivation, it has undergone urban renewal, industrial iteration and functional upgrading, and now has transformed into a new scene of green and low-carbon life style with the integration of international culture. There are 50000 square meters of ecological farms, large-scale outdoor lawns, and ecological fish ponds. The park has formed clean energy applications, low-carbon reconstruction of buildings, green transportation and travel services, and low-carbon healthy lifestyle. Through organic renewal, decarbonization and carbon reduction operations, and acupuncture and moxibustion promotion, this oasis is becoming an important puzzle in realizing the green Beijing strategy. In 2023, Haohua Cultural Innovation Park was recognized by the Publicity Department of the Beijing Municipal Party Committee as a Beijing municipal cultural industry park, a Beijing copyright protection demonstration park, and in 2024, it was rated as a Beijing small and micro enterprise entrepreneurship and innovation demonstration base.

　　 The fashion blockbusters of brand activities are shot at the African Culture and Tourism Center of Haohua Cultural and Creative Park. There are coffee shops, African jewelry shops and African culture and nature exhibition halls in the shop to create an "offline space" for African culture and provide customized travel services. Here, you can taste the coffee in Ethiopia, watch the African documentaries played on the LED screen, and learn about Africa and Africa through the vivid animal exhibits. One yuan will be donated to the African Wildlife Conservation Organization for each exhibition ticket.

　　 Long Manchen AM/JASMINE autumn and winter new product release show layout also ingeniously uses many leaf elements, floral decoration, and haystack devices. The appearance of these devices has greatly increased the atmosphere of the show, as if telling the story of autumn and winter, adding a natural poetic flavor and tranquility to the show, and echoing with our autumn and winter clothing, the audience seems to be immersed in the show and experience the combination of nature.

　　 The on-site flower decoration has become an indispensable beautiful scenery in the whole scene, and they are all created by Claudia, the flower master. Claudia has meticulously created every flower landscape for the show with its outstanding flower talent and unique artistic perspective. This is not only a simple flower display, but also an artistic expression. She gave soul and emotion to the show by accurately grasping the color, shape and texture of flowers and ingenious design of space layout. Every flower and every leaf seems to tell a story about beauty, and together with fashionable clothes, they create a wonderful visual feast.

　　 Long Manchen's brand name AM is composed of the first letter of the manager's name and his daughter's English name (JASMINE). It has been ten years since the brand was founded. After experiencing the transformation of mother's identity, Liang Chen, the head of the brand, has integrated more love between parents and children into the design. Liang Chen is not only a brand designer, but also the manager of the modeling company. As a model, she majored in fashion director and pop music. She was born with a passion for design and was keen on researching fashion and aesthetics. As a model, she is well aware of fashion trends; As a director, she is familiar with the design of dance structure; As a musician, she understands the importance of combining music with the show; As a mother, she knows how to integrate "love" into design.

　　 Liang Chen, the designer of this season, comes with the mission of blooming the power of women's true selves, and takes "Boundless" as the theme of this show. In this "Boundless" fashion world, we see the inclusiveness and infinite extensibility of fashion. She encourages everyone to bravely pursue their own fashion style, free from the constraints of age, height, figure, industry and other factors.

　　 Liang Chen, the designer, has always adhered to the design concept of "temperature", carefully injected fresh soul into every ready to wear. With fashion as the starting point, adhering to the independent aesthetic style, she is committed to creating a luxurious and elegant texture, vividly demonstrating the moving posture of the intellectual elegance of contemporary elite women, who are gentle but firm, restrained but superior, This style combines the elements of modern fashion and classic female charm, showing a confident, independent and fashionable female image. From strong lines to soft materials, from simple color matching to exquisite details, every aspect reflects the unique taste and attitude of modern women. Whether in the workplace or in life, women wearing these clothes can exude a strong aura and charming charm.

　　 The main color of the clothing is also eye-catching. The calm and atmospheric coffee color is like a cup of mellow hot coffee, emitting warm and elegant breath; The low-key and restrained gray, like hazy fog, shows mystery and elegance; The enthusiastic and unrestrained Ankara red, like a burning flame, adds a touch of bright color to autumn and winter; Classic denim blue, with retro charm and fashionable vitality, shows a different charm; Pure white, like snow in winter, brings a fresh and pure feeling. These five colors are intertwined to create the unique charm of this season's autumn and winter new products.

　　 In the design of this season, the brand continues the broadback fabric used in Long Manchen AM/JASMINE 25SS Fashion Week. It not only gives a strong and generous impression visually, whether you are a professional elite or a full-time mother, you can wear fashionable and ageless clothes, but also bring more self-confidence and free and easy temperament to the wearer.

　　 At the same time, velvet skirts are also added to the autumn and winter clothing in this season, creating a comfortable and fashionable sense of sophistication, as elegant and moving as black swans. It is not only suitable for life, but also for important occasions such as parties, annual meetings and activities. It is low-key and elegant, giving a unique sense of quality, and pursuing simple and pure beauty.

　　 In addition, the release model is 7-70 years old. The designer hopes that Long Manchen is not only the choice of fashion experts, but also suitable for children, teenagers, adults, middle-aged and old people. There is no limit to age, body, identity and fashion. With the mission of blooming the power of women's true self, designer Liang Chen, starting from fashion, encourages everyone to bravely pursue their own fashion style, free from the constraints of age, height, figure, industry and other factors.

　　 The most exciting moment of this event was not only the release of new products, but also a fashion dress show about improvising dresses., Ms. Su Sha, the international model judge of "the mother of Chinese models", and Liang Chen, the designer of Long Manchen brand, respectively use different fabrics for binding creation to show their unique understanding of fashion.

　　 During the creation process, the video details how the two teachers skillfully transformed the cloth into amazing dresses, and also mentions the inspiration behind and the understanding of the cloth.

　　 At the same time, Claudia, the founder of "CCArt Thea", the lecturer of AFA Flower Academy in the United States, brought a perfect combination of body flower art and tie dress works, and the collision between flower masters and model masters added more flexibility and vitality to the dress.

　　 During the period, the host exchanged and interacted with the guests, sharing their views on fashion, art and innovation. At last, the model showed these improvised dresses. The whole process was full of creativity and beauty, showing a wonderful fashion performance. Add a touch of gorgeous and unique charm to the whole scene. The two complement each other to create an unforgettable visual feast! They just used a piece of simple cloth to make elegant evening dresses, and the audience praised: "It's really wonderful! Very surprised!"

　　 The autumn and winter new product release conference is temporarily over, and Long Manchen's journey of fashionable and modern style is still on the way. Facing the future, Long Manchen will constantly update and iterate to adapt to the current young people's actual needs for commuting clothes, and build a clothing brand that is "borderless" and "ageless". The event was co sponsored by Teng Mo Culture and Long Manchen Garment Brand, and co organized by CC. Art Thea Flower Art and Haohua Cultural Creative Park.