Do A Good Job In Strategic Planning And Strive To Be World-Class. This Conference Points Out The Direction For The Development Of Enterprises In The Filament Weaving Industry!

At present, high-quality development is the primary task of building a socialist modern country in an all-round way. It is particularly important for the filament weaving industry to take the implementation of enterprise strategic management as a guide, further strengthen the construction of modern enterprise system in the industry, improve the ability and level of enterprise strategic management, and achieve a qualitative leap.

In order to better enhance the scientific and standardized management awareness of enterprises and effectively promote the implementation of enterprise strategic management, the 2024 filament weaving industry enterprise development strategy seminar and the third meeting of the third session of the Science and Technology Committee of China Changsha Weaving Association were held in Taikang County, Henan Province on October 30.

　　 Wang Jiayi, President of China Filament Weaving Association, Liu Xin, Director of the Industry Department of China Textile Industry Federation and Vice President of the Industrial Economics Research Institute, Huang Xiaojin, Vice President and Secretary General of China Filament Weaving Association, Zhang Xindong, Secretary of the Party Working Committee and Director of the Management Committee of the Management Committee of the Advanced Manufacturing Development Zone in Taikang County, Henan Province, and Huang Huang, Member of the Standing Committee of the County Party Committee and Executive Deputy County Head of Taikang County, Henan Province And other relevant leaders and guests, experts and scholars, members of the Science and Technology Committee of the China Changsha Weaving Association, as well as representatives of industrial clusters, local associations, and upstream and downstream enterprises in the filament weaving industry from all over the country attended the event.

Meeting by Zhang Cheng, Vice President of China Filament Weaving Association, Lv Sichen, Deputy Secretary General of China Filament Weaving Association and Secretary General of Science and Technology Committee of China Filament Weaving Association Chaired separately.

Implement enterprise strategic management

Strive for first-class and advanced

According to the statistics of China Filament Weaving Association, by the end of 2023, the number of looms in China's filament weaving industry has reached 927000, including 855000 water jet looms, up 11% year on year; The total output of filament fabrics reached 63.1 billion meters, up 6.1% year on year.

"This series of data, on the one hand, shows the rapid development of the filament weaving industry; on the other hand, it also brings a certain pressure on existing enterprises. If we can not find the precise positioning and development goals of enterprises, and have no core competitiveness, it is easy to fall into the vortex of homogeneous competition." Wang Jiayi, President of China Filament Weaving Association and Director of Science and Technology Committee of China Filament Weaving Association When writing the enterprise development strategy and the work report of the Science and Technology Commission under the title of Honesty and Innovation, Commitment, Cohesion and Excellence, it said that enterprise strategic management helps enterprises to gain insight into the internal and external environment, clarify enterprise mission and objectives through implementation, environmental analysis, strategy formulation, resource integration, implementation plan, organizational structure design, leadership and management, cultural construction The key steps and principles of strategic management, such as monitoring and adjustment, can ensure that the enterprise's strategic management process keeps pace with market changes, and can continuously optimize its competitive position to achieve sustainable development.

He pointed out that filament fabric products are highly developable, functional and differentiated products emerge in endlessly, and product iterations and upgrades are fast. Based on these characteristics, filament weaving enterprises are also facing a fierce competitive environment. Only by doing a good job in product reserve can enterprises keep ahead for a long time. However, there should also be strategic choices for product development, especially for small and medium-sized enterprises, we must concentrate our advantages, select the market segments that can effectively give play to the strengths of enterprises for professional operation, form enterprise featured products, and improve the market share of the target market.

"Filament weaving enterprises have deeply participated in the global division of labor. If they want to develop steadily in the long term, they must be globally leading and world-class." He said that enterprises should benchmark world-class enterprises, study their growth paths, innovation models, management systems, development strategies, etc., and organically transform the benchmarking results into enterprise development strategies. In combination with their own endowment, they should make strategic plans. In the implementation of the strategy, the leadership needs to demonstrate a firm commitment to the strategy, shape a culture that supports the strategy, and continuously monitor progress and effect.

He said that the implementation of strategic management by enterprises is a systematic process, involving the comprehensive analysis of the external environment and internal resources of enterprises. If necessary, actively seek external support and cooperation, and obtain professional strategic and management related suggestions and resource support.

The third meeting of the third session of the Science and Technology Committee of China Filament Weaving Association also considered and passed the Proposal on Carrying out Special Consulting Activities for Enterprise Management.

Strategic empowerment

Taikang Textile and Garment is "New"

　　 Huanghe, member of the Standing Committee of the CPC Taikang County Committee and executive deputy county head of Taikang County, Henan Province The speech pointed out that at present, the textile and clothing industry is facing problems such as intensified international market competition, rising labor costs, resource and environmental constraints, and the textile and clothing industry is in a new period of technological innovation and green development. He said that at present, Taikang County is taking green manufacturing and intelligent manufacturing as the core of industrial development to promote the optimization and upgrading of industrial structure. At the same time, Taikang County will take this meeting as an opportunity to actively guide enterprises to accelerate the implementation of strategic management. On the one hand, it will continue to promote technological progress and increase investment in product research and development. On the other hand, it will strengthen brand building, enhance product added value, comprehensively improve the intelligent level of the industrial chain, and jointly promote the development of the local textile and clothing industry to a higher quality and level.

At the meeting, the participants watched the promotional video of "City of Good People and Land of Prosperity" in Taikang County.

Grasp the new trend of development

New blueprint for strategic planning

"China's textile and clothing production and manufacturing capacity and international trade scale rank first in the world. The advantages of industrial scale and systematization continue to be consolidated. The industry is in the development stage of deep adjustment and transformation." Liu Xin, Director of Industry Department of China Textile Industry Federation and Vice President of Industrial Economics Research Institute It was shared under the title of "Adjustment and Trend Change of Global Textile and Clothing Trade Pattern". She introduced that at present, China's textile and clothing export competitiveness has been released steadily, the export market has diversified, and the proportion of exports with developed economies has declined; The import scale is stable, the import market concentration trend is obvious, and the trade with ASEAN is closer. She pointed out that at present, the demand for textile and clothing in the international market is slowing down, and the international industrial layout presents a new trend of development. Among them, industrial security has become an important consideration for layout adjustment, and the distribution of international industrial chains has become more vertical and decentralized.

Looking ahead, it is expected that global fiber consumption will continue to show weak demand in the future; The growth of textile and clothing retail in key global markets slowed down; The pattern of international textile and clothing procurement continued to adjust; At this stage, the supply and demand sides of the global economy show signs of weak improvement, and the potential of emerging markets is worth continuing to tap.

"In the face of today's competitive market environment, how to carry out effective strategic management to help enterprises improve their core competitiveness has become particularly important." Liu Dongsheng, Dean of Business Administration Department and MBA Academic Director of Xuri School of Business Administration, Donghua University He gave a speech on the topic of Strategic Management Helps Enterprises Develop in High Quality. He deeply explored the key points of the strategic management center, namely, defining the company's mission, setting the company's goals, planning the business portfolio, planning marketing and other functional strategies. He pointed out that in the development of the growth strategy of textile enterprises, enterprises can determine their growth opportunities through centralized growth strategy, integrated growth strategy, etc., and take effective competitive strategies to maintain competitive advantage and improve market share, so as to become a leader in the market.

"Enterprises should use product and customer management to create brand value, and use services to create and deliver brand value, so as to maximize customer value and marketing effect." Wu Jinfeng, Vice Dean and Professor of School of Management, Wuhan Textile University He gave a speech on the topic of "Brand building creates core competitiveness". He said that logos and names are only visible features of brands, and a complete brand concept should also include corporate values, wisdom, culture, etc. Brand building builds core competitiveness. Enterprises should not only have firm goals and directions, but also make full use of various marketing strategies, means and initiatives, and make persistent efforts to achieve brand "flywheel effect". Only enterprises with clear strategy, firm will, strong execution and sustainable development can succeed.

"Technology is the first productive force, talent is the first resource, and innovation is the first driving force." Li Chun, Associate Professor of Management School of Capital Normal University, Director of MPA Education Center He gave a speech on the topic of Optimizing Human Resources and Enterprise Innovation and Development. He said that, in view of the challenges faced by human resource management in the textile industry, such as high pressure on human resource recruitment, difficulties in human resource training and "retention", and increasing labor disputes, textile enterprises should "put people first", re recognize the importance of human resource management from a strategic perspective of development, and gradually comply with and gradually introduce strategic talent management systems and models, To activate Talent Password. In addition, the enterprise should also pay attention to the construction of enterprise culture, constantly improve the sense of belonging and cohesion of employees, so as to enhance the soft power of the enterprise.

"At present, the external environment is severe, complex and uncertain. In the era of meager profits, textile enterprises should continue to strengthen the awareness of lean management of all employees." Hu Ying, Partner and Deputy General Manager of Shenzhen Lizheng Management Consulting Co., Ltd With the title of "Lean Production Management Helps High Quality Development of Enterprises", combined with the application case of textile enterprises, this paper introduces in detail the remarkable achievements of enterprises in applying lean management in improving the environment, improving work efficiency, ensuring operation quality, and creating a good management atmosphere. She stressed that the essence of lean management is to eliminate all waste in the production process and create the maximum value with the minimum investment. Among them, leadership is the key factor for the success of lean implementation.

outside the box

Jointly build new business forms for industry development

"It is the company's mission to weave materials for a better life." Zhong Hongtian, Vice President of China Filament Weaving Association and Chairman of Jiangsu Jujie Microfiber Technology Group Co., Ltd He said that enterprises can build an indestructible "moat" for themselves through technological innovation, product quality, industrial layout of the whole value chain, capitalization operation, industry university research cooperation, market expansion and customer service. Based on the development experience of Jujie Microfiber, he said that to be listed, textile enterprises not only need to pass the test of products and services, but also need to build a good corporate management system from the aspects of culture, strategy, organization, process, plan and performance, so as to ensure a sound financial standard, governance structure and sustainable compliance operation.

"At present, the development of the industry is facing low profit and homogeneous competition. If enterprises want to achieve high-quality development, it is particularly important to accelerate product innovation, process innovation and business model innovation." Wang Ben, General Manager of Suzhou Jintian New Material Technology Co., Ltd When sharing enterprise innovation strategies and methods, it indicates that the enterprise will achieve product innovation driven by user needs, technology integration, and product function expansion; Realize process innovation with intelligent, green manufacturing process and lean production; Realize the innovation of business model with enterprise service-oriented transformation, so as to lead the high-quality development of enterprises.

　　 Lin Chunsheng, General Manager of Suzhou Jinshanhao Textile Co., Ltd Talking about two models: one is extreme scale, that is, to be bigger and stronger; One is extreme differentiation, that is, to be refined and innovative. He said that at present, the competition track is divided. As a small, medium-sized and micro enterprise, it can build a high-quality development core competitiveness with "new products+new model". At the same time, he shared how the enterprise publicized its products by making short videos, which brought new vitality to the high-quality development of the enterprise.

　　 Wang Zhunsheng, Director of Henan Changhua Textile Co., Ltd In combination with enterprise skill transformation, the "core" development was shared. He said that in recent years, through close cooperation with equipment manufacturers, the enterprise has comprehensively upgraded its equipment, not only creating a differentiated yarn production workshop, but also increasing output while reducing production costs, improving the market competitiveness of the enterprise.

Hold on to everything, hold on to everything, and treat carefully. The successful holding of this conference will surely gather more innovative forces, reach industry consensus, accelerate the implementation and promotion of enterprise strategic management, further improve the strategic management ability and level of filament weaving enterprises, and accelerate the establishment of a number of world-class enterprises.

(Source: filament weaving)