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The Salon And SHOWROOM Of New Forces For Good Fashion Design In China Were Successfully Held

2024/10/23 18:23:00 0

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　　 From August 27-29, 2024, the salon and SHOWROOM of the New Forces Assistance Plan of Good Fashion Design in China were successfully held during the 2024 China International Fashion Expo (autumn).

　　 In the afternoon of August 28, the fashion exchange salon with the theme of "AIGC helps design to improve enabling new quality production" was held in the China Fashion Design Exhibition Area.

　　 Li Xin, the full-time vice president of the China National Garment Association, said in his speech that in order to establish an industry selection mechanism for garment design talents, especially outstanding graduates who are about to graduate to work, to directly talk with the market, to help new designers achieve the whole process from creativity to business, and to realize the brand value of original designers, the China National Garment Association The Textile Light Science and Technology Education Foundation and the China Textile and Garment Education Society jointly sponsored the "Textile Light" Public Welfare Plan to Help China's Fashion Design. Today's salon is an important part of the plan. At present, AIGC technology has been widely used in apparel design and development, virtual fitting, supply chain optimization, talent cultivation, market scale prediction and other fields. In the 2024 "Qiudu Cup" China Fur Fashion Creative Design Competition, which has just concluded its preliminary evaluation, nearly one fifth of the submitted works have adopted AIGC technology for auxiliary design.

　　 Zhang Cuizhu, Vice President and Secretary General of Textile Light Science and Technology Education Foundation, said that AI has been widely used in the design, manufacturing, brand and other aspects of the textile industry. AIGC is not intended to replace human beings, but to become a tool that can be used by human beings. It can empower fashion designers and help them present their ideas more intuitively and efficiently. She also said that the purpose of the Textile Light Science and Technology Education Foundation is to promote the scientific and technological progress, talent growth and industrial upgrading of the textile industry, and build a modern textile power. From 2023, the Foundation, together with the China Garment Association and the China Textile and Garment Education Society, will build a public service exhibition platform from creativity to commodities for the new forces of good design in China, especially for college and university designers, hoping to help and incubate the new forces of good design in China and support original design in this way.

　　 Bai Jing, secretary-general of China Textile and Garment Education Society, said in her speech that AIGC technology is widely used in the field of education and teaching, such as making teaching resources, sharing educational resources, assisting teaching activities, innovating teaching methods, personalized learning recommendations, educational research assistance, interdisciplinary understanding, etc, AIGC technology not only improves teaching efficiency and quality, but also promotes education fairness and innovation. Faced with this technological trend, educators should actively embrace and explore its application potential to build a more intelligent and efficient education system.

　　 In the personal sharing segment, Wu Sisi, Chairman of Zhejiang Shenfu Artificial Intelligence Technology Co., Ltd., made a keynote speech titled "Talking about AIGC's Change to Design Process". He first introduced that Shenzhen Garment Co., Ltd. is a technology company that has been deeply involved in the industry. After more than ten years of deep involvement in the women's clothing industry, it entered the artificial intelligence industry and specialized in the combination with the clothing industry. At present, AI universal large models on the market can often provide design inspiration and realize pattern printing, but can not solve the function of format proofing and sample garment production. DEJAAI, a smart product of Shenzhen Garment Co., Ltd., solves the above problems. On the platform, it can realize all the processes of garment production from the purchase of surface materials, design, plate making and sample garment production, which can greatly improve the design efficiency, Improve the design level. Even a designer can become a professional designer by making good use of software.

　　 Wu Hongkun, the founder of Shanghai Shangxin Brand Management Co., Ltd., brought the title of "The Triangle Relationship between Creativity, Design and Commodities in Design Research and Development". She pointed out that creativity, design and commodities are interdependent and contain each other, and entrepreneurial designers often have to hold three positions. The traditional fashion design research and development often includes many links, such as inspiration extraction, band decomposition, surface and auxiliary material preparation, style design, sample garment confirmation, etc. These links used to take four or five months, which can not keep up with the fashion demand of today's consumers for innovation and change. Using AI can save many links, for example, the line draft can directly generate product model drawings, quickly realize multi-color design, generate advertising slogans, etc., greatly reducing the workflow and time, accelerating the creative, design and commodity links, and boosting the development of the fashion industry.

　　 In the salon dialogue, Wu Sisi, the chairman of Zhejiang Shenfu Artificial Intelligence Technology Co., Ltd., as an AIGC technology expert, had a dialogue with college teachers, students, entrepreneurs and entrepreneurs. Four guests with different identities, from their own perspective, expounded their own ideas, and the atmosphere was very active.

　　 When discussing the opinions on the development of AIGC technology, Mr. Zhang Yong believed that the development of AIGC technology can be described by historical changes, which can not only significantly improve the efficiency of fashion designers, expand the creation boundary, but also achieve the boundaryless design application, and achieve the multidisciplinary integration of visual communication plane design, space design, and image media design.

　　 Guan Shumin, Chairman of the Board of Directors, believes that AIGC technology has brought infinite possibilities and opportunities to the clothing industry. It can not only greatly accelerate the speed of design innovation, but also significantly reduce design costs, enhance brand competitiveness and promote the sustainable development of the industry.

　　 Zou Jiachao mentioned that AIGC has lowered the design threshold, making design more and more popular. At the same time, high-end designers have more "weapons" to improve quality and efficiency, so that creative ideas have wings.

　　 When talking about the combination of AIGC and daily work, Zhang Yifan, as the founder of the start-up brand, said that the company has used AIGC mapping technology to generate a large number of different intention maps to help both parties reach an agreement on the direction as soon as possible. AIGC gives team designers the same dexterity as Monkey King in "pulling out three hairs" and "seventy-two changes".

　　 In teaching, Zhang Yong mentioned that the introduction of AIGC can help students master this emerging technology. Through teaching practice, students can learn how to apply AIGC technology to design, so as to cultivate students' innovative thinking and technology application ability, and also enable students to realize that design ideas are infinitely possible and design inspiration is everywhere.

　　 When talking about the expectations of AIGC's technological development, Guan Shumin, Chairman of the Board, said from the perspective of high order dresses that although AIGC has been able to provide a lot of creativity and design directions, there is still room for progress in accurately understanding the needs of specific customers and the unique style of the brand. She hopes that AIGC technology can continuously improve the accuracy and degree of personalization, such as size, skin color, personal preferences and other characteristics, generate highly personalized design solutions for customers, and truly achieve the ultimate customization of one person, one garment.

　　 Zhang Yifan hopes that the development of AI in the clothing industry can focus on a more professional and accurate engineering direction, avoid errors and mistakes that may occur in manual work, leave creativity and inspiration to designers, and better integrate more warm human design language with professional and accurate technology landing.

　　 Zou Jiachao hopes to see the emergence of large-scale models dedicated to the textile and clothing industry in the future. In addition to the ability to present mainstream text models, he can also have a deep understanding of garment surface materials, warp and weft yarns, fabric density, etc.

　　 Mr. Zhang Yong went further. He expected AIGC technology to be further integrated into all aspects of production and sales, which could realize real intelligence and personalization, and make the clothing industry more efficient, sustainable and innovative.

　　 On the booth, excellent works from teachers and students from Jiangxi Institute of Fashion Technology and Wuhan Institute of Design and Engineering, Qianhai Yixin Trade (Shenzhen) Co., Ltd. and Hangzhou Chixian Art Design Co., Ltd. also brought their own brand products. In the three-day exhibition period, Ye Zhimin, Chairman of the Textile Light Science and Technology Education Foundation, Zhang Cuizhu, Vice Chairman and Secretary General, Li Xin, Full time Vice Chairman of China Garment Association, Bai Jing, Secretary General of China Textile and Garment Education Association, Zhu Shaofang, Full time Vice Chairman of China Garment Designers Association Kuang Min, president of the Fashion Design School of Wuhan Design and Engineering College, and other industry leaders and celebrities have come to visit, exchange with the staff, and praise the work of teachers and students.