The Strict Registration Management System Is More Conducive For Consumers To Choose The Appropriate Infant Market

In the infant formula market, consumers often encounter the following question: Why are some milk powders rarely seen in large e-commerce platforms such as Taobao and Jingdong, while many milk powders can only be sold in specific mother and baby stores? Behind these phenomena, in fact, there are profound differences between milk powder sales channels, and these differences are largely due to the strict registration management system for infant powder in China.

According to the relevant laws and regulations of China, infant formula must pass the double registration, that is, the production factory and the formula must pass the registration, in order to obtain an independent registration number. This registration number, for milk powder, is like an "ID card" circulated and sold in the offline market. Only if the milk powder with this "ID card" is successfully obtained can it be legally sold in the Chinese market, whether online or offline.

However, not all milk powder can successfully obtain this "ID card". Some milk powders that have not passed the registration management system in China often choose to enter the Chinese market through online channels such as cross-border purchase and overseas shopping. Although these milk powders can be found on some e-commerce platforms, their sales scope is relatively limited due to the registration system, and most of them are sold online. It is worth mentioning that even in some mother and baby stores, there are special areas for cross-border purchase of milk powder, but these areas usually only display empty cans and do not directly sell physical products. This is because the number of cross-border milk powder purchased through offline channels is relatively small, and most of them are popular products. The sales method is relatively cautious.

In contrast, the products that have successfully passed the milk powder registration in China are much more convenient to purchase. These products can not only be found in the brand's online official flagship store, but also can be easily purchased in offline formal mother and child stores, supermarkets and other channels. In particular, the popular items of popular brands, whether online or offline, can meet the purchase needs of consumers. In addition, some popular cross-border milk powder purchases have gradually realized the online and offline dual channel sales model, further expanding the consumer's purchase channels.

In general, the differences in milk powder sales channels reflect the strict supervision of China's infant powder market, and also reflect the market layout strategies of different brands and products in different channels. For consumers, understanding these differences will help them better choose milk powder products suitable for their own children, and remind them to pay attention to the registration information of products when purchasing, so as to ensure that the purchased products are legal and safe.