Industrial Cluster: Jiangxi Gongqingcheng Down Jacket Is Running For Ten Billion Yuan Industry To Flourish

In the early winter, when we entered the "Duck Duck" intelligent manufacturing standardized model factory in Jiujiang City, Jiangxi Province, dozens of workers were busy making down jackets. Cutting, filling, packaging and other processes were carried out in an orderly manner. Down jackets that gave consideration to lightweight warmth and fashion trends were produced one by one, delivering winter warmth to consumers across the country.

Walking in the workshop, each piece of down jacket is transported and circulated through the intelligent hanging system, which breaks away from the original mode of traditional production that highly relies on manual control and management, greatly improves production efficiency, and realizes automatic and intelligent production. In recent years, "Ya Ya" has actively embraced digitalization, providing in-depth insight into consumer demand through data analysis, and forming digitalization in various links from raw material centralized purchase, surface and auxiliary material stocking, design, supply chain management to operation, sales, dynamic inventory management, etc.

The picture shows the workers in the "Duck" intelligent manufacturing standardized model factory in Jiangxi Gongqing city are rushing to make down jackets. Photographed by Wu Fayang

It is understood that as the manufacturer of China's first down jacket, the "duck duck" down jacket was presented as a national gift to foreign guests who came to China. "China's" duck duck ", a friend of the world" is widely spread. The down jacket of the Communist Youth City, represented by "duck and duck", has made countless achievements.

In recent years, the Communist Youth City has vigorously implemented the strategy of "Internet+clothing industry", promoted the integrated development of online and offline, promoted the construction of online broadcast platforms, intelligent chemical plants, etc., and cooperated with various e-commerce platforms to vigorously expand the sales channels of down jackets.

Up to now, Gongqing City has gathered more than 400 textile and clothing enterprises. In addition to the long-standing brand "Yaya", new brands such as "Feather", "Daomuxi" and "Aobote" have gradually emerged. The total output value of the textile and clothing industry has exceeded 20 billion yuan, driving more than 30000 people to engage in related industries.

The picture shows a down jacket store in Gongqing City, Jiangxi Province, where customers are shopping for down jackets. Photographed by Wu Fayang

"We started out as a down jacket OEM, and started to build our own brand in 2015." Xiong Jing, the general manager of Gongqing City Feather Clothing Co., Ltd., told reporters that they had incubated four sub brands, fully meeting the personalized needs of different consumer groups. In 2023, down jacket orders reached 450 million yuan.

In addition, the "Research Institute+Industrial Park" model is to inject new vitality into the down jacket industry. The "National Fashion" down jacket designed by the youth designer team of the Gongqingcheng Textile and Garment Industry Research Institute of Wuhan Textile University was on the Paris Fashion Week in France, and the traditional industry collided with the youth force to create a brilliant spark.

Guo Shifa, Deputy Director of the United Front Department of the Communist Youth Urban Committee, said that in the future, we will continue to improve the pattern of the Great United Front, constantly innovate work measures, make good use of such carriers as "government enterprise consultation" and "concerted efforts to help enterprises", build an exchange platform of "functional departments+chambers of commerce+enterprises", widely pool the joint efforts of the United Front, help enterprises solve problems, and help the high-quality development of the down jacket industry in the Communist Youth city.

(Source: China News Network)