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Wuhan Fashion Week Has A Strong Future
Wuhan Fashion Week especially knows what the audience wants to see. It may not be intentional, but the inclusive fashion determines the attitude and pattern. The cultural force is enough, so the fashion force will have a lasting force. With the traditional heritage to consolidate the foundation, there will be the breeding and centralized appearance of the trend pioneer. How can it not be lucky?
NO BELIEVE has landed at Wuhan Fashion Week, more gratified than revelry. The Chaopai created by college students has made thousands of college students majoring in clothing see hope. Although under the guidance of Jinding Award designer Zhang Zhaoda, the artist's advice has not invalidated the young magic. We still see the original creativity about Chaopai. Breaking the convention and being yourself is the starting point of every fashion brand. But most designs have not given an answer to why breaking the convention. The "Wolong Valley" series does not use practical simplicity to structure the products, but allows students to express themselves to the utmost, and even does not eliminate immature parts, which is the meaning of Chaopai.
Halcyon24AW is on the same frequency, so it is selected as required. The direction of young people's aesthetic change focuses on whether it is OK to please themselves or others. After 00, they habitually reorganized the workplace and broke the rules, so before looking good, they first introduced the use scenarios and hobbies. Halcyon's outdoor sports category plus functional emotional value is the reason why we choose it. This brand and consumer identity is the essence of independent design. Of course, this is also the absolute freedom that Wuhan Fashion Week platform gives designers.
It is a fun and healthy roll of original design. Zhang, who boarded Wuhan Fashion Week for the fourth time, suddenly felt that Wuhan's "body feeling" could give him an atmosphere of "playing", and he could do his own design on this platform. Among his three brands, Chengjin Clothing Bureau is the most relaxed and fun. This is the underlying logic of Chaopai. Only when young people have a playful attitude can clothes become part of their interests, then the delivery of local culture, and finally fans. The popularity of national fashion is bound to follow the trend, but the survival of the fittest is not determined by the crowding of the track in essence. Zhang is suddenly good at using national style elements to arouse consumers' interest. The theme of "Sui" this season has opened up the flavor of New Year ahead of time. The continuation of culture does not need to be drastic, nor does it need to swear sovereignty. What is needed for gene awakening is just "wording" that meets the aesthetic needs of the times. The post-90s generation is always holding their hands and operating regularly.
TIRES fragmented memory, speculation and confusion. The young Wuhan Fashion Week has become a young independent designer brand. Young people have a passion for thinking, but also have a need to explore the outside world. They are used to connecting the ancient and modern, Chinese and foreign gadgets. Consumers like it, and designers are always happy with it. The maturity of the platform depends on the actual wear of the brand. It is easy to wear if you have an idea. It is not exaggerated but interesting. TIRES understood the ready-made clothing in the cold winter. The more tense the period, the more demanding the hand of paying the bill, and the more complex the design trend needs. The sense of design, practicality, and texture are indispensable, achieving high scores.
Crovez, rebellious internationalization, full of emotional value. Fashion brand with international color has a unique tone and charm. The absorption of fashion week platform is the best window to connect with domestic consumers. The internal mood of Chaopai is based on "treason". I don't know who the enemy is, but treason makes people happy and dissolute. This is the emotional value that can be obtained by stripping the clothing itself, and it is also the most attractive part of the fashion brand. Crovez is young but not immature, and his achievements can be checked. The uniform that artists like naturally has its strong charm and symbolic style. The audience is happy on the show, and there is no worry about sales off the show. Fashion brand people can be established.
Looking at the domestic fashion week, there are two key points, one is the interpretation of traditional culture, the other is the voice of independent designers. Wuhan has geographical advantages, culture has roots, fashion has atmosphere, so the brands that Wuhan Fashion Week can undertake have a rich core and advanced ideas, just in an inclusive environment, can be fun, collision, and extension. Chinese traditional culture can be found everywhere, but Chinese brands have not kept up with the pace of culture for the time being. Young original design brands are contradictory most of the time. Is it necessary to thoroughly promote the local culture as the predecessors? Be yourself, even rebel. This was not a contradictory choice, but the national tide was so popular that young people were in a trance. Zhang suddenly understood that he was a national style, but only a contemporary national style. Young people think that it is more rational to let the culture and aesthetics develop freely and the process become dynamic, instead of bringing it up again because it is straightforward and out of tune with the times? Crovez, founded in New York, may not cover up the blood of localization by uncovering the coat of rebellion. What is the primary color of TIRES after integration? Being yourself is the rational idea of local independent designers. The inclusiveness of Wuhan Fashion Week lies in that it can not only complete the protection of primary colors and trace back to the traditional system, but also have enough patterns to meet new trends and encourage the development path of true self.
Consumers' subconsciousness always think that China Fashion Brand is missing the global fashion context, which is a development process issue. When to start, how to develop, and being blocked is objective. But at present, there is no shortage of design or good design in China. There are many trendy brands, but they need the help of an active and free platform like Wuhan Fashion Week. At present, the story theme of designers and original designer brands is still inseparable from the word "difficult". To be frank, China's original brand is not fashionable enough, but not commercial enough. The current economic situation may be a good opportunity. At the moment when luxury brands fall back, the fashionable brand with rich personality can take advantage of it. Of course, it is also a time to verify oneself. The rich and noble are seeking in danger, and the times create heroes. What you see in 2024 Wuhan Fashion Week may be the future.
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