China Needle Sewing Association Joins Hands With 1688 To Seek A New Path For The Development Of Zhuji Socks E-Commerce

The General Office of the CPC Central Committee and the General Office of the State Council issued the Opinions on the Reform, Innovation and Development of Digital Trade on November 28, 2024, which is an important symbol of China's high attention to and active promotion of digital trade in the new era, including the part of "promoting the high-quality development of digital ordering trade", It proposed to "encourage e-commerce platforms, operators, supporting service providers and other entities to become bigger and stronger, accelerate brand building, promote the construction of cross-border e-commerce comprehensive pilot areas, and support the development of" cross-border e-commerce+industrial belt ".

In order to actively respond to the national strategic needs and policy calls, and make good use of the new momentum and new advantages of digital trade to promote high-quality industrial development, on December 4, the forum of China Knitting Association Joining Hands with 1688 to enter the sock industry cluster in Zhuji, Zhejiang Province, hosted by the China Knitting Industry Association and organized by the Electronic Commerce Branch of the China Knitting Industry Association, was held in Zhuji, Zhejiang Province. More than 20 representative enterprises from the sock industry in Zhuji gathered together and put forward their difficulties and problems in the operation of e-commerce platforms. Li Xingzuo, a teacher from 1688, answered questions for enterprises one by one on the spot and provided careful guidance for enterprises on the spot on how to operate on the 1688 platform in combination with cases.

The purpose of this forum is to provide help to further strengthen the in-depth linkage between e-commerce platform and association member enterprises, more targeted to solve the practical difficulties of member enterprises in e-commerce, and promote the healthy growth of their e-commerce channel sales at a time when the e-commerce market environment is changing dramatically and enterprises are facing increasing challenges in e-commerce platform operation. There were many dry goods at the meeting, and the participants discussed warmly.

At present, global digital trade is booming and has become a new highlight of international trade. In recent years, China's digital trade has developed rapidly, its structure has been continuously optimized, and its international influence has been increasing, playing a positive role in promoting the steady growth of consumption and promoting the digital transformation of industries.

According to the data of the Ministry of Commerce, in the first three quarters of 2024, the national online retail sales reached 10.9 trillion yuan, up 8.6% year on year. The digital consumption promotion action has achieved remarkable results. The growth rate of online service consumption is prominent, and the trade in of old products has become a new growth highlight. In terms of cross-border e-commerce, China's trade cooperation with 30 "Silk Road E-Commerce" partner countries has continued to deepen, and new momentum of trade has been released. The main platforms have established cooperation bases in partner countries, vigorously promoting the digital process of local industries, and further deepening international economic and trade cooperation by accelerating the R&D and application of new technologies.

Knitting products have attracted a large number of consumers on e-commerce platforms with their rich styles and diverse materials. Many knitting enterprises have arranged e-commerce channels to expand their sales scope through exquisite picture displays, detailed product introductions, live broadcast with goods and other forms. At the same time, with the help of big data resources accumulated on the e-commerce platform, knitting enterprises can more accurately grasp the market demand, optimize product design, production planning and other links, so as to improve operational efficiency and market competitiveness.

The forum has played a positive role in promoting the building of regional brands of Zhuji sock industry and the consolidation and promotion of the position of Zhuji sock enterprises in the global industrial chain, supply chain and value chain. China Knitting Industry Association will also continue to do more work in the field of e-commerce to build a good ecosystem of mutual promotion and coordinated development of large, small and medium-sized enterprises, seek more benefits for member units, contribute more strength to the industry to further promote the integration of foreign trade in the digital field, and play a greater role in leading development, creating employment and international competition.

(Source: China Knitting Industry Association)